KoMarketing Associates

AUGUST 23, 2016

Because LinkedIn is a professional network, as a best practice, B2B marketers aim to share highly educational resources and informational pieces on the platform. The concern is that posting quotes or images from other people or brands (much more acceptable on Twitter and Instagram) will not reinforce your brand and instead reinforce others.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Onalytica B2B

JANUARY 8, 2019

I feel like the more I learn and do, the more I need to learn and do to keep up with great ideas and practices in B2B marketing. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. You can contact me via Twitter or LinkedIn.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Customer Experience Matrix

DECEMBER 19, 2011

My thumbnail description doesn’t cover the important technical features that make Influitive practical, including controls over how challenges are issued (who is eligible, date limits, quantity limits, etc.), Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. For example, “PRO: Twitter gives us a great way to leverage PR.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

B2B Memes

DECEMBER 15, 2011

These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Convince & Convert

JANUARY 21, 2016

Best practice marketing tools. Quotes From This Episode: “One of the things that I don’t think we challenge enough is, what is the right experience for each channel?” “If your visitors are coming in—as an example—from Twitter, they’re going to access it on mobile. Chris Moody’s Twitter. Uberflip Blog.

Content 86

Content Eloqua Mobile Marketing Twitter 86

Marketing Insider Group

JANUARY 8, 2013

Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. And follow the conversation on Twitter , LinkedIn , Facebook or Google+.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Ledger Bennett

JULY 11, 2018

Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. Passing the Eloqua B2B Masters Exam: A How-To Guide July 17, 2018 It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Your objective is to establish yourself as a thought leader or practice expert with the individuals that are already expert in this category.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Webbiquity

DECEMBER 26, 2012

What are today’s best practices for B2B PR? He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.” ” Best Practices In B2B PR by Fast Company.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. About Vidyard Vidyard (Twitter: @Vidyard) is the video platform for business that helps organizations drive more revenue through the use of online video.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

ANNUITAS

FEBRUARY 19, 2015

Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company. Whatever happened to the Eloqua Experience? Summarize the sessions you attended and discuss them with your team during a lunch and learn.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Convince & Convert

JANUARY 7, 2016

“It’s way more than just a best practice. Resources: Eloqua. Jeff’s Twitter. It’s what you have to do. At the end of every blog post, you have a call to action , again, leading someone to a form to download another piece of content.” —@jeffreylcohen. Jeff’s Social Media Blog. Oracle Marketing Cloud Blog.

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Facebook Twitter LinkedIn. Jay Famico. Co-Founder and Editor.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Facebook Twitter LinkedIn. Jay Famico. Co-Founder and Editor.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Marketing Insider Group

JANUARY 29, 2013

This practice simply eliminates accountability, allows bad behaviors to persist year-after-year, stops the natural pruning of what isn’t working and destroys the chance that new ideas can get funded. And follow the conversation on Twitter , LinkedIn , Facebook or Google+. The Real-Time Marketing Exchange. Image Source.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

SWZD

SEPTEMBER 11, 2019

Michelle gave us excellent insights on best practices at a company that has successfully riden several waves of technological change over the past three decades, and has positioned itself nicely to catch the next massive wave that is just forming now. They generate a lot of activity on Twitter.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard (Twitter: @Vidyard) is the video platform for business that helps organizations drive more revenue through the use of online video. About Vidyard.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Capstone Insights

JANUARY 17, 2018

Work with that group of marketers to identify best practices for the company. In fact, I remember having to explain what marketing automation was to my VP back when Eloqua synced to SFDC via a report in SFDC that had to be downloaded a few times a day. Twitter LinkedIn. Eventually, I moved on to an analyst role.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. About Vidyard Vidyard (Twitter: @Vidyard) is the video platform for business that helps organizations drive more revenue through the use of online video.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. Share in the comments below or with me on Twitter ( @wittlake ). B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. What happens when a company tries to align with something new to them?

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

ViewPoint

AUGUST 30, 2012

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. Alignment Best Practice: Top-Level Adjudicator. But he also notes the ongoing gap between the two teams: “I mean it’s crazy. It’s hard.”. Stay Tuned.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Pitching on Twitter? Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. You can read his blog at [link] or follow him on Twitter at @sgersh. As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. It’s one thing to buy into inbound, but it’s another thing to actually practice what you preach. .” Demonstrate Commitment. Conduct Formal Training.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Everything Technology Marketing

FEBRUARY 19, 2011

Now that a majority of B2B marketers have been experimenting with social media for a while, 2011 will be the year social media evolves from the experimental stage into a more mature practice. Generating Leads with Social Media Going back to the original question: how do you leverage social media to deliver conversions?

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Leadspace

JANUARY 17, 2017

Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. to really granular, personal insights (Does this person have expertise in using technologies or best practices associated with my product? By providing their email address, they are considered “known”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Convince & Convert

OCTOBER 2, 2013

Develop Professional Editorial Practices. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. You can find Joe on Twitter @JoePulizzi. Many brands today are leveraging employees and outside influencers as part of their content marketing programs. For crowdsourcing , look at Crowdsource.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Heinz Marketing

AUGUST 3, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What are some best practices you recommend to just be better at sharing consistently? You can find something to engage with every time you open LinkedIn or Twitter, really.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

DealSignal

APRIL 5, 2018

And so if you look at Yelp reviews or you look at just Twitter storms. This is a practice to build. And, you know, people can come back these days and Tweet about you or give you a bad review or a crowdsourced review site. Those things can really effect you quickly, as in the course of hours, or 24 hours. How do we tune that?

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

markempa

AUGUST 4, 2014

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. We aren’t necessarily practicing what we preach, which is putting our customers first. Steve: Not at all!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

DivvyHQ

AUGUST 7, 2018

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Industrial Marketing Today

MAY 11, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Heinz Marketing

FEBRUARY 18, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Follow Alex on Twitter @shootman. I got to know him very well back in the Eloqua days. A lot of times they just haven’t been given the space to put a premium on values.”

Eloqua 68

Eloqua Verticals Work Management Enterprise Management 68