Customer Experience Matrix

JULY 11, 2011

You know that red-hot B2B marketing automation industry? Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. Don’t look now, but growth is already slowing.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. As such, marketers have discovered that they need to approach the consumer differently.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Statistics include: • 16.5% Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

PureB2B

MAY 30, 2022

“Demographics” are defined as “the statistical characteristics of human populations (such as age or income) used especially to identify markets.” B2B marketers, especially, use firmographic data to segment organizations into categories. B2B marketers, especially, use firmographic data to segment organizations into categories.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Digital B2B Marketing

JANUARY 3, 2013

You strive to improve the performance of your email marketing. These recent statistics and anecdotes point to a clear way to increase email open and click rates, but read on before you decide to test these approaches. Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Televerde

APRIL 14, 2020

For 25 years, Televerde has employed more than 3,000 incarcerated women in Arizona and Indiana, with 94 percent advancing into professional career positions in sales, marketing and technology fields. Agreement Signed with Florida’s PRIDE Enterprises to Open Engagement Center at the. PRIDE Enterprises ).

Lead Ranking 97

Lead Ranking Eloqua Marketo Training 97

ANNUITAS

MAY 28, 2015

There is still a great divide between sales and marketing. Despite the silos, some organizations are able to meet their sales and marketing goals. Misconceptions about tools like marketing automation (that is a marketing tool) just add fuel to the fire. Technology is a factor in the great divide. Will it be easy?

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

SalesIntel

MARCH 22, 2023

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. When it comes to segmenting accounts to target for marketing campaigns or sales activities, you have a lot to pick from. It is a method of segmenting customers based on their shared qualities.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. What’s more interesting is the figures for the Marketing Automation group.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. Hence, the list.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. Hence, the list.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

SWZD

SEPTEMBER 11, 2019

PTC saw the Internet of Things and Augmented Reality as future growth markets strategic to its business, and made acquisitions and developed solutions in these areas over the past few years. These solutions use predictive analytics to anticipate and prepare to rapidly address a part that might be statistically possible to fail.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Anyword

NOVEMBER 7, 2018

This is a guest post by Renee Chemel, VP Marketing at PowerInbox. In the drive to generate more revenue, demonstrate ROI and prove measurable results, digital marketers are increasingly turning to email as a tried-and-true method for audience engagement. Choose native over display. About the Author.

Optimization 48

Optimization Marketing & Strategy Work Management Marketing Management 48

Customer Experience Matrix

APRIL 28, 2009

Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. Tags: marketing automation software deployment low cost marketing software lead management demand generation implementation demand generation.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Vidyard

FEBRUARY 19, 2014

As a creative director and videographer, it’s my job to make sure our marketing videos appeal to our audience and drive action. Walk viewers down memory lane One of the best ways to make videos that resonate with your audience is to use pop culture references your target market will recognize. Observation #3.

Video Marketing 50

Video Marketing Eloqua Trade Show Act-On 50

Vidyard

JANUARY 22, 2015

Every company dreams of having all of their marketing handled in house. Building a dream-team of marketing super heroes is something we’ve discussed in the past, but what happens when you really want to step up your video marketing game?

Video Marketing 50

Video Marketing Product Optimization Ad Building 50

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

markempa

JANUARY 23, 2018

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns. Why are buyer personas critical to modern marketing?

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? How much time and money do you waste while managing critical marketing processes manually? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. At a Glance: The Best Marketing Automation Platforms.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

DealSignal

APRIL 5, 2018

Confessions of a Marketer Podcast: Deep Dive Into Data. A Lively Q&A About Marketing Data on Confessions of a Marketer. On episode 20 of Confessions of a Marketer , host Mark Reed-Edwards took a deep dive into marketing data with Rob Weedn, founder of DealSignal. When you use data to drive a marketing campaign.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. technologies." (If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook! Here's some research on how to do that.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

markempa

AUGUST 4, 2014

In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. If you look at statistics like 60% of adults have smart phones for example, which is changed.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Hubspot

OCTOBER 13, 2014

The second major shift threatening this industry is Gartner’s prediction that by 2017 the majority of IT spend will be made by Chief Marketing Officers, not CIOs. This is not yet another hype-laden prediction by Gartner as evidenced by the major software houses bulking up on marketing software: Salesforce buying $3.5B

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

EMagine B2B Blog

OCTOBER 6, 2014

Alicia Hale, VP of Digital Marketing Services | eMagine. On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? It is a company trying to take away some market share from Google Analytics. We are still seeing an influx of questions from our participants.

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

Customer Experience Matrix

MAY 20, 2009

Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. Summary: basic demand generation features are close to a commodity. Well, I wouldn’t ask the question if I weren’t leading up to something.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Customer Experience Matrix

MARCH 29, 2016

But it's much more data-driven than starting with an marketer-created design. - By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. The planning module was the original product.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. In fact, spend is on the rise as experts estimate 22% of a B2B company’s marketing budget is spent on events.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Customer Experience Matrix

DECEMBER 22, 2015

Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough. In fact, B2B marketers face several challenges on the road to perfect attribution.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel B2B Marketing Allocation 120

Webbiquity

OCTOBER 27, 2015

While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. They need to be part of the marketing message and backed up by case studies and other proof (not just claims). HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Leadspace

JULY 18, 2023

According to lead generation statistics , only about 20% of B2B leads become sales-ready! However, by accurately and proactively identifying those 20% that are high-quality leads in advance, we can cut an enormous amount of waste from our sales and marketing process. And the odds are against quality. Engagement and interest 8.

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

chiefmartech

OCTOBER 29, 2017

Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. My most recent one, produced in collaboration with Anand Thaker , was released in May 2017 with nearly 5,000 marketing technology companies on it. How have they fared?

Market2Lead 60

Market2Lead Reachforce Eloqua DemandBase 60