Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

markempa

MARCH 8, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

FEBRUARY 21, 2011

In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation.

Demand Generation 120

Demand Generation Demand Eloqua Generation 120

Smarte

DECEMBER 9, 2021

Generating new leads is becoming more challenging by the day. Technology, strategy, and an optimized database should be at the top of your list to increase conversions and foster beneficial customer relationships. Enrich, filter, and route inbound leads generated from web forms, webinars, syndication, events, and trade shows.

B2B 98

B2B API Eloqua B2B Sales 98

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Lead Ranking 122

Lead Ranking Marketing Automation Services Lead Generation Sales Management 122

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Converting leads into customers came in 2nd. The other interesting metric is one that we have gathered over the past 12 months: only about 15% of B2B marketers care about, or measure phone calls.

B2B 120

B2B Landing Pages Leads Lead 120

markempa

MAY 27, 2008

I participated in a webcast and podcast combo on the adding the human touch to marketing automation as part of the Marketing Mastery Series sponsored by Eloqua , MarketingExperiments and ON24. You can watch the webinar recording here. You can listen to our Q&A interview here.

Lead Nurturing 120

Lead Nurturing Marketing Automation Eloqua Automation 120

Televerde

JUNE 12, 2018

We covered this question in our webinar with SiriusDecisions, Demand Generation in the Age of GDPR and Data Privacy. How does it affect all the places of opt-out data, including a marketing database like Marketo or Eloqua vs. a sales database, like Salesforce or Sugar CRM? You can also v iew our webinar on-d emand to learn more.

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

Industrial Marketing Today

OCTOBER 7, 2010

Sure, the volume of leads passed on to sales will go down but I don’t think management will have any complaints when they see revenues going up. According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Leads sent to sales 1,372 1,058. Opportunity win rate 31.3% Revenue per deal $39,100 $45,900.

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This metric is critical for B2B companies to determine the effectiveness and ROI of your inbound and outbound marketing campaigns. New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

NetLine

JANUARY 23, 2019

Marketers who rely on webinars as part of their lead generation strategy know how important follow-up and nurture can be; with a highly engaged prospect investing time in attending or watching a webinar, accelerating follow-up can improve conversion. Create and configure a form in GoToWebinar.

Fulfillment 45

Fulfillment Webinar Metrics Paid Search Agency Lead Generation 45

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. 16% % firms w/lead to first call conversion > 50% 48.7%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

TrustRadius Marketing

NOVEMBER 14, 2019

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Some tools are set up for success in different channels like SMS, email, and social media, or are even native to applications.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

MARCH 9, 2010

I was looking for some real-life good looking HTML emails I could use as a reference. This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) How many webinars are being advertised here? Too confusing. So which one is it?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Valasys

JULY 1, 2021

Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. Marketers can analyze keyword rankings for themselves and their competitors and can generate a list of new keywords. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

The Effective Marketer

FEBRUARY 15, 2010

and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. FOLIO: Update Webinar, content & service feature updates. Circ/Audience Dev.

B to B 40

B to B Paid Content Social Media CMS Development 40

Heinz Marketing

MARCH 1, 2021

This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. He was on the live webinar. He was on a live webinar. And one of his kids opened the door and pelted him inside with a snowball on a live video webinar.

Trigger Marketing 120

Trigger Marketing Intent Signal B2B Sales CMO 120

Vidyard

SEPTEMBER 22, 2014

“Video marketing is becoming an increasingly important part of our digital marketing strategy,” said Jayson Kneen, Marketing Communications Manager at Honeywell. ” Fiberlink, an IBM Company Fiberlink is a leading provider of mobile device management and enterprise mobility solutions.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

“Video marketing is becoming an increasingly important part of our digital marketing strategy,” said Jayson Kneen, Marketing Communications Manager at Honeywell. ” Fiberlink, an IBM Company Fiberlink is a leading provider of mobile device management and enterprise mobility solutions.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Video marketing is becoming an increasingly important part of our digital marketing strategy,” said Jayson Kneen, Marketing Communications Manager at Honeywell. With an increasing investment in video content production, Intralinks turned to Vidyard to centralize video performance management and enhance lead generation programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ).

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Vidyard

JULY 10, 2013

Thanks to platforms like YouTube and Vidyard, generating leads through your video content is an easy way to collect contact information from your potential customers when they are most engaged. Vidyard gives you several different ways to generate leads through your video content. Our findings?

Video Marketing 50

Video Marketing Generation Leads Lead 50

Online Marketing Institute

NOVEMBER 1, 2010

Look at how the trend line for email and search marketing tactics moves up and to the right over time while telesales bounces around and executive events take a tumble. 4) Social tactics emerge, but marketers have yet to see it make a big impact on prospective audiences. What’s making a comeback?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

thePoint

MAY 25, 2018

Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Here are my top tips to help you get started in this area: Don’t launch initiatives, do lead generation, or even place ads unless you know who you are targeting and have specific messaging that engages that audience.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Ledger Bennett

MARCH 31, 2020

However, running an effective and lead rich virtual event is much more than uploading digital content to a hub. Defining outputs and building a strategy around them is critical to driving sales decision making. Just churning out a webinar isn’t going to cut it. Build an agenda. Interactive items.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Leadspace

JULY 18, 2023

Simply put, are you confident that the data and signals you have validate that a lead is truly ready, able, and eager to buy your product or service? These are questions that need to be answered in order to classify a lead as a “quality lead.” You won’t grow your business with low quality leads.

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

Vidyard

NOVEMBER 11, 2016

With the launch of the Lenovo ThinkPad Yoga 12 Ultrabook, an all in one laptop and tablet, the brand hoped to broaden its exposure to a larger audience than they had currently been marketing to and re-engage dormant customers. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111