Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. Search data is another type of intent data. As soon as someone enters a search, advertisements pop up.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. The report also does a “deep dive” into organic search, paid search, and social media metrics. Google Search Quality Guidelines. A growing list of tactics and technological opportunities further complicates the process.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” Use multiple methods to help prospects discover your solutions. It’s not about sales.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Ledger Bennett

JULY 11, 2018

Searching the tags will serve a similar experience as specific keywords which will display their videos. Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. This will help you diversify your ads, without sacrificing audience targeting. Google AdWords. Why does it matter?

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Directive Agency

APRIL 21, 2023

Directories are a high-intent channel that can help sellers find and convert more buyers. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Most of the traffic on directories comes from search. Need help getting started?

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Content Marketing Institute

OCTOBER 22, 2017

These channels help consumers pick and choose exactly which brands they interact with. Pit content marketing against paid search, and content marketing gets three times the leads per dollar spent. Paid search has been touted as the be-all, end-all for cost-effectiveness. Click To Tweet. Content marketing. Content creation.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

NuSpark Consulting

JUNE 13, 2014

Let’s take a look at some recent research: Lattice Engines and CSO Insights report that sixty-eight percent of business are not getting enough quality leads through their lead generation efforts and blame their marketing people for it. For example, your PR efforts should always be optimized for search engines, in line with your SEO strategy.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Webbiquity

DECEMBER 26, 2012

In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization , and as such need to be measured and managed to coordinate efforts for maximum online visibility. Be helpful and genuine.” Give them credit. Compliment them.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Customer Experience Matrix

JUNE 14, 2013

Most tools do little more than keyword searches, which only capture a fraction of the potential information and only cover keywords that marketers know in advance are important. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

LeadSloth

JUNE 7, 2010

MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. Hubspot Show & Tell. Genius Demand Gen Academy.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

KoMarketing Associates

JANUARY 25, 2013

More information on this topic can be found in this article from Search Engine Watch. This reflects the importance of an integrated marketing strategy and connecting initiatives in social media, SEO, and even search and social advertising to better impact results realized at events, trade shows, etc.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. What Optify does offer inbound marketers is extensive support for search engine optimization. I’ll use the extremely scientific approach of selecting Optify, since it appears in all four categories.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Pardot’s corporate blog has practical tips for email marketing, landing pages, search engine optimization and marketing automation. This is my new discovery. Recently, they are writing more posts, and some good ones too!

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions. Related Posts.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Convince & Convert

AUGUST 18, 2015

In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned. And I am using technology from Affinio (one of our sponsors, actually) to help answer those questions.

Paid Content 142

Paid Content Paid Search Agency Analysis Domain 142

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Obviously calls can help with this problem too. Hi writing has appeared in Search Engine Journal, Mobile Marketer, Direct Marketing News, Social Media Examiner and Target Marketer. Demonstrating ROI.

B2B 120

B2B Landing Pages Leads Lead 120

PureB2B

JUNE 13, 2017

As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Paid search campaigns are supported through integration with Omniture SearchCenter.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Hinge Marketing

NOVEMBER 29, 2013

This monthly column will help you keep up with the best marketing articles on the web. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool. by Lauren Harper, Eloqua. How to Optimize Your YouTube Video for Maximum Traffic. By Jeff Bullas.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Vidyard

MAY 12, 2015

Not only does this type of interaction help keep the viewer engaged throughout the whole video, it provides the marketer with additional information about the viewer so future interactions can be customized accordingly.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

DealSignal

SEPTEMBER 5, 2023

Helping you make an informed decision for your sales and marketing efforts. This article explores the differences between these platforms to help you make an informed choice that aligns with your sales goals. This accuracy helps DealSignal’s users create targeted outreach plans, optimizing their efforts and resources.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Customer Experience Matrix

JULY 22, 2010

Eloqua and Silverpop are the obvious candidates. Even “inbound marketing” (search engine optimization, keyword advertising, Web display ads) is often done by someone other than the marketing automation user. These used proprietary, non-SQL database engines.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

PureB2B

JUNE 13, 2017

You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Marketing Insider Group

MAY 24, 2012

Content strategy may literally save marketing through an understanding of what, why and how you’re going to deploy 3 distinct types of content: entertaining content, educational content and utility content (like apps) that help customers. Determine what content by type, by segment and is it search-engine optimized.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

JANUARY 14, 2015

By identifying and tracking each individual viewer, Vidyard helps businesses quickly identify their most engaged prospects and improve the results of digital marketing and sales programs. “Vidyard’s innovative video marketing technology extends the power of Salesforce and we are excited to help them accelerate their growth.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

LeadSloth

JUNE 23, 2009

“Isn’t that Search Marketing?&#. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). Search Engine Optimization may be a more cost-effective alternative.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Vidyard

JANUARY 14, 2015

By identifying and tracking each individual viewer, Vidyard helps businesses quickly identify their most engaged prospects and improve the results of digital marketing and sales programs. Vidyard’s innovative video marketing technology extends the power of Salesforce and we are excited to help them accelerate their growth.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Biznology

JUNE 17, 2013

90% of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions. million business-oriented search queries in YouTube every week (SEO Hacker). By the multiples: Videos are 53 times more likely than text pages to show up on the first page of search results. comScore ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

MAY 12, 2015

Not only does this type of interaction help keep the viewer engaged throughout the whole video, it provides the marketer with additional information about the viewer so future interactions can be customized accordingly. .”

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50