Customer Experience Matrix

FEBRUARY 27, 2013

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected. I wholly agree with the theory.

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Eloqua Marketo Marketing Automation Services Marketing Management 120

Optinmonster

AUGUST 14, 2020

If you’re using an email service provider like Eloqua, then you’ve already invested in a tool that will help you send powerful email campaigns to your contact list. For that, an Eloqua popup is exactly the tool you’re looking for. What Is Eloqua? How to Add an Eloqua Popup to Your Site.

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Eloqua Marketing Automation Services Trigger Marketing Intent 69

Litmus

DECEMBER 10, 2018

Today, we’re excited to announce a new integration with Oracle Eloqua, giving you the ability to utilize the power of Litmus Email Previews without ever leaving the Oracle Eloqua Email Editor. Oracle Eloqua empowers marketers to create powerful and engaging cross-channel experiences that need beautiful, on-brand content.”

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Eloqua Enterprise Management Marketing Management Email Campaigns 53

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. per share, which comes to $871 million.

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Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Valasys

FEBRUARY 28, 2019

The global leader in intelligent customer engagement, Swrve, announced on February 7 th 2019 that they will be integrating with Oracle Eloqua – a part of the Oracle Marketing Cloud – so as to even out the playing field for mobile marketers and to provide best-in-class mobile marketing communications which will expand Eloqua’s core functionality.

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Eloqua Marketing Automation Services Marketing Management Gartner 56

Customer Experience Matrix

AUGUST 29, 2011

Summary: Eloqua's registration statement offers new and interesting details about its business. Eloqua last week filed for an initial public offering of its stock. I expected it to grow as Eloqua sold into larger accounts. So much for what Eloqua said. (Of This is where what Eloqua didn’t reveal is intriguing.

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Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. I have added a few though. Silos must go.

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Eloqua Twitter Sales Management Lead Ranking 100

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Create a Personalized Experience . Eloqua's Roadmap for Client Success .

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. But Eloqua Experience 2013 isn’t just going to be practical and technical—but also inspirational. Yep, we’re marketing nerds.

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Eloqua Case Study Case Studies Lead Scoring 48

Litmus

AUGUST 25, 2020

Calling all Oracle Eloqua users: Our friends over at Eloqua have shared that Customer Experience (a.k.a. In our ebook, Litmus + Oracle Eloqua: The Three Pillars of Successful Email Marketing , you’ll learn about each pillar and how to use them to drive your email program (and love the process a whole lot more too!).

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Eloqua Segmentation Email Marketing Campaigns 64

Customer Experience Matrix

JUNE 29, 2011

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. These will be joined over time by apps that add functionality within Eloqua itself. So it’s all good.

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Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

6sense

APRIL 11, 2018

Posting this while in Chicago, at the Oracle Modern Customer Experience conference. We’re excited to announce that we are among the few launch partners of Oracle’s Sales Tools Extensions , available within Oracle Eloqua Profiler and designed to enable sales teams with relevant lead and account information.

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Eloqua Account Based Marketing Marketing AI ABM 48

Customer Experience Matrix

MAY 12, 2009

On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Eloqua also has its professional services group and consulting partners to provide more hands-on assistance.

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Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

AUGUST 23, 2012

The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. In case you haven’t caught on to my color coding, blue type indicates that Eloqua and Neolane are leaders in the large company segment, while red type shows the others have their strongest position in this sector.

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Eloqua Act-On Marketing Automation Services Marketo 120

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. Maybe not so much anymore.

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. But whether this is truly unique to Eloqua, I can't say. It would be done by system administrators instead.

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Eloqua Paper Profiling Marketing Automation Services 120

ATAK Interactive

JULY 10, 2023

In this article, we will conduct a comprehensive comparison of HubSpot with Salesforce, Marketo, Pardot, Adobe Experience Cloud, Oracle Eloqua, ActiveCampaign, Infusionsoft by Keap, Zoho CRM, SharpSpring, and Mailchimp.

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Comparison Hubspot Eloqua Marketing Automation Services 78

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. Click here for the announcement.) (If Certainly that’s how I’d spin it if I were a competitor.

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Eloqua Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 23, 2012

The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong. As before, vendors closer to the top have the most appropriate features for this segment, and those further to the right have the most similar customer base and company resources.

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Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

ANNUITAS

MAY 13, 2021

This evaluation looked at the four market leading platforms today—Oracle Eloqua, Marketo, Salesforce Pardot and Hubspot—analyzing 112 requirements that are critical for enterprise environments. Marketo scored 19% higher than Eloqua and Hubspot and 24% higher than Pardot in the analysis.

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Enterprise Management Marketing Automation Services Analysis Work Management 130

Martech

MARCH 28, 2024

Contentful’s Contentful Studio lets digital teams create and manage digital experiences with AI assistance, offering scalability, creative autonomy and automated content generation. It offers advanced geo-testing for accurate media effectiveness measurement and an integrated methodology for comprehensive media performance analysis.

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Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Marketing Insider Group

MAY 27, 2023

Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. Tiffani Bova Image Source: TheGrowthFaculty In this episode, Tiffany Bova, a Wall Street Journal Bestselling Author, covers the crucial link between employee experience , customer experience, and success.

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Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Lattice

OCTOBER 24, 2018

Eloqua Experience kicked off with a bang yesterday and we were. It’s time to embrace your inner #MKTGnerd.

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Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

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Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

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Eloqua Marketing Automation Services Marketing Management Software 50

Convince & Convert

JANUARY 21, 2016

Crafting a Nuanced Experience. Much of the episode centers around the big picture effect of content marketing, which is experience. They press forward the idea that crafting genuine customer experience is more nuanced and multifaceted than many marketers would believe. B2B Marketing Tool, Oracle Eloqua. ” —@cnmoody.

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Content Eloqua Mobile Marketing Twitter 86

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video. .

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Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video. .

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Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Crimson Marketing

AUGUST 6, 2015

They tended to look at the personas of the people they were going after, the types of companies they were going after, and they asked themselves a simple question, ‘What kind of experiences do I want to create for these customers?’”. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua.

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Churn Rate Linkedin First-Mover Advantage Eloqua 100

Lattice

OCTOBER 24, 2018

As we lead up to Eloqua Experience 2013, I remembered back to last year’s event in.

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Lead Scoring Lead Ranking Eloqua Leads 164

Onalytica B2B

JANUARY 18, 2018

Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. Key Topics: Martech, Marketing Operations. Location: Bethesda, MD, USA. WHAT AREAS OF MARTECH ARE YOU MOST PASSIONATE ABOUT?

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Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Webbiquity

NOVEMBER 10, 2020

Here are seven of the key findings, supplemented by additional observations born of experience. When possible, the best approach is to give buyers control of how they experience the demo. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. Mismatched Content Type Priorities.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

AUGUST 4, 2020

Actually, there are a growing number of compelling alternatives that offer unique features and potentially a differentiating experience for your attendees. Providing your attendees with a fresh experience may help you attract, grab, and keep their attention in the crowded webinar space. ClickMeeting. Total reviews: 254.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

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Eloqua Resource Management Marketing Automation Services Work Management 120

Vidyard

JANUARY 21, 2013

That’s why we are thrilled to announce the launch of our integration with our good friends at Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. Second, and this is the really exciting bit, the integration allows Eloqua users to identify customer viewing behaviors of all video content.

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Eloqua Video Marketing Lead Capture Paid Search Agency 50

Contently

JANUARY 31, 2023

Using predictive analytics from AI, businesses can use what they learn from sentiment analysis to broadly improve the customer experience. Marketing automation platforms like Adobe’s Marketo , HubSpot , Oracle Eloqua , or Salesforce also include embedded AI analytics capabilities, including predictive “lead scoring.”

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Marketing AI Paid Search Agency Content Marketing Planning 132