Content Marketing Institute

MARCH 22, 2018

What makes the Intel example unique is that the iQ team believes truly engaging quality content is key, but it also knows that to get that content in front of an audience it must leverage data science, technology, and advertising. For example, the video was cut to size for three stories on Snapchat. Match tools to touchpoints.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Ledger Bennett

JUNE 25, 2018

Absolutely key to the success of their strategy is the onboarding and training of senior sales employees; leading by example, these individuals encouraged their peers to utilize social selling platforms such as LinkedIn Sales Navigator to generate several individual deals of $300k or more.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Convince & Convert

JANUARY 21, 2016

If your visitors are coming in—as an example—from Twitter, they’re going to access it on mobile. Chris Moody’s Twitter. Randy Frisch’s Twitter. B2B Marketing Tool, Oracle Eloqua. ” —@cnmoody. “If Do you have a way to actually figure out what’s working?” —@randyfrisch. Uberflip Blog.

Content 86

Content Eloqua Mobile Marketing Twitter 86

ANNUITAS

APRIL 11, 2011

Like never before, buyers can access information via the web, social sites, Twitter and blogs. One example of a sales person who engages early is Jill Rowley , Strategic Account Rep for marketing automation vendor Eloqua. Because she never tried to sell me anything or even try to get us to partner with Eloqua.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Webbiquity

SEPTEMBER 1, 2010

For example, “PRO: Twitter gives us a great way to leverage PR. When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# How to Reach Out to Bloggers by Chris Brogan. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Ledger Bennett

JULY 11, 2018

Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. Example: searching for something like ‘cars’, not very specific but if a website contains the keyword ‘car’, it will be displayed on the Google AdWords search page and increase the quality score for your ad.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Again, consider the example of Hubspot in inbound marketing, referenced above.) Where do the line up exactly?

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Digital B2B Marketing

FEBRUARY 21, 2012

Here are three of the better B2B marketing examples I found. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Share your view in the comments below or with me on Twitter ( @wittlake ).

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Vidyard

MAY 12, 2015

For example, the marketer can offer a particular call-to-action at the end of the video based on the viewer’s in-video responses, giving the viewer a more relevant and personalized experience. “It’s This new offering from SnapApp is a cool example of what I mean.”

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

ANNUITAS

FEBRUARY 19, 2015

When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. Whatever happened to the Eloqua Experience? Summarize the sessions you attended and discuss them with your team during a lunch and learn. Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

SWZD

SEPTEMBER 11, 2019

Michelle explained the connection between these product lines with the example of one of PTC’s large customers, Caterpillar , which makes construction vehicles and equipment. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. They generate a lot of activity on Twitter.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. via Marketo sync filter or Eloqua program) to meet their requirements. While both Eloqua and Marketo have REST web services, that’s where the similarities end. Going custom: key considerations and options.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Facebook Twitter LinkedIn.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Facebook Twitter LinkedIn.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Engagio

JULY 31, 2017

For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua. Other intent data providers like Socedo can sync intent signals at the individual contact level into your sales reps’ native habitat.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

The Effective Marketer

JULY 30, 2012

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads.

Education 100

Education Marketing Automation Services Work Management Planning 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

markempa

NOVEMBER 29, 2016

An example is, I’m helping someone out at AT&T. Twitter is much more conversational. Mutuality matters so there needs to be mutual benefit, but one of the expressions that I loved that I learned from the president at Eloqua was, “To be interesting, be interested in something other than yourself.”

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Vidyard

MAY 12, 2015

For example, the marketer can offer a particular call-to-action at the end of the video based on the viewer’s in-video responses, giving the viewer a more relevant and personalized experience. This new offering from SnapApp is a cool example of what I mean.”

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. For example, it could use different rules for leads from different geographic regions.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

ViewPoint

AUGUST 30, 2012

A simple example is a lot of the sites are these consumerized IT products that are being built in the Valley today. He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. It’s funny. It’s hard.”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". Beautiful day! Beautiful city!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Tony Zambito

APRIL 24, 2010

  For example, the recent Buyersphere Report regarding B2B use of social media commissioned by Base One of the UK is very illuminating.  Although we are beginning to get some indications of where buyers are going, (for example Facebook and Twitter) and an idea of when (i.e.

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

KEO Marketing

NOVEMBER 18, 2015

A good example is Vertafore, a B2B technology company focused on the insurance vertical, whose Twitter feed reveals consistent responses to (and conversations with) people who tweet about the company. For example, imagine a bank that just launched a low-fee checking account designed to meet the needs of small business customers.

Public Relations 48

Public Relations Social Media Media PR 48

SnapApp

JANUARY 15, 2015

Check out our latest example of a SnapApp we just can’t stop talking about around the office. Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Capstone Insights

JANUARY 17, 2018

As an example, he said that one contact received more than 15 unsolicited emails from his company in one month. In fact, I remember having to explain what marketing automation was to my VP back when Eloqua synced to SFDC via a report in SFDC that had to be downloaded a few times a day. Twitter LinkedIn.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. mscrimsonlips # profschat I like to think of Twitter as a gateway to more info, a signpost but you need people travelling the road to use your signs. Content Strategy is about having the content your audience wants.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. mscrimsonlips # profschat I like to think of Twitter as a gateway to more info, a signpost but you need people travelling the road to use your signs. Content Strategy is about having the content your audience wants.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Leadspace

JANUARY 17, 2017

For example, people who read this article are expressing some level of interest in the topic of “Intent Data”. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. For example, when someone visits the product overview page their lead score will increase by 5.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Everything Technology Marketing

FEBRUARY 19, 2011

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? Build social sharing buttons right into your PDF document, in the sidebar for example, to maximize sharing and viral effects.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Kapost

MARCH 13, 2017

Without marketing automation tools like Marketo or Eloqua, teams wouldn’t be able to segment, target, or track leads at scale. Here’s a couple of examples of how I personally have used focused downtime: Reading content: We are barraged with content every day, and some of it just happens to be really good.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. You can read his blog at [link] or follow him on Twitter at @sgersh. As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. The trite answer is to plan ahead.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Convince & Convert

OCTOBER 2, 2013

For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. For example, we did this in the content marketing niche in 2007. Do you have an example of a small company that has pulled this off successfully? You can find Joe on Twitter @JoePulizzi. For crowdsourcing , look at Crowdsource.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Ambal's Amusings

DECEMBER 14, 2011

Blog FusionSpark Twitter Fusionspark NewMedia2012. Some of these are as familiar as email platforms (for example Constant Contact, Emma, Mail Chimp, etc.), Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman. Content is essential, no matter what the marketing approach is.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Anything Goes Marketing

SEPTEMBER 13, 2009

These emails should be sent using a marketing automation system like Eloqua. Therefore email opens as an example is not good enough. For example, should B2B marketers combine email and SMS messages for event reminders or is email sufficient? How Email Contributes Further Down the Sales/Marketing Funnel. Tweet This!

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100