SnapApp

MAY 9, 2013

It’s what’s given us CRM systems like SalesForce.com , and marketing automation platforms like Eloqua and Marketo. I like to call this trend the “marketing efficiency curve” -- that is, the ability of marketers to do more, better, faster with measurable results.

Interactive Marketing 48

Interactive Marketing Efficiency Salesforce.com Eloqua 48

Customer Experience Matrix

OCTOBER 10, 2012

I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

InsightSquared

FEBRUARY 27, 2018

Now imagine you are that rep’s sales manager and you have over a dozen reps working for you who struggle to understand, without moving between various systems, how their prospects are interacting with your product. Salesforce.com and other CRMs have similar APIs around both contacts and leads.

CRM 153

CRM Marketing Analytics Tools API Lead Scoring 153

Heinz Marketing

DECEMBER 9, 2021

Its massive database of accurate account and contact information arms our sales teams with the information they need effectively and efficiently prospect key decision-makers. I didn’t realize, when I was purchasing, that the level I was buying would only work with the extension. Everything can be done within Salesforce.com.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Salesforce Marketing Cloud

JANUARY 22, 2024

We had fun, and admittedly quite a bit of frustration, as we gained a better understanding of how it can help us be more efficient and creative. Feel free to email me at cwarsham@salesforce.com. We’ll update this guidance throughout the year as we learn more about how generative AI can support our daily work.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Customer Experience Matrix

SEPTEMBER 7, 2016

Similarly, marketers up that time worked with the same data – audience counts and customer lists – they had since Ben Franklin and before. It was only in the 1960’s, when mailing lists were computerized, that new technologies begin to make more data available and marketers get new tools to work with it.

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Webbiquity

MARCH 12, 2019

Funding rounds: We have primarily been internally funded by our team and a small group of investors including Gary Flake (former CTO at Salesforce.com), Brian Cohen (former CMO at Farmers Insurance), and Gary Rubens (founder of ATG Stores). We also have worked with Chicago-base Ringleader Ventures. I’m personally not a fan.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Seismic

FEBRUARY 10, 2020

Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T. How do you define sales enablement at your organization?

Marketing Analytics Tools 97

Marketing Analytics Tools Salesforce.com Cross-Selling Thought Leadership 97

ViewPoint

MAY 13, 2016

Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another. Define what a lead is.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

LeadSloth

NOVEMBER 16, 2009

For CRM, I focused on Salesforce.com. At the same time, a CRM system is a necessity to support an efficient sales force. Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems. So let’s dig in and find how Marketing Automation and CRM are different. Forecasting.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. Contests and giveaways work well on Facebook. Here’s how it works. Conversation Equation.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Customer Experience Matrix

SEPTEMBER 13, 2012

ClickDimensions works directly from the Dynamics CRM data files, rather than creating a parallel, synchronized database like most marketing automation products. That gives the add-on vendors efficient access to a huge market. Additional tables needed by ClickDimensions are also custom objects within the Dynamics system.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MAY 14, 2014

The role of the platform is to manage a central customer database so that all the apps work from a common core of information. I’m guessing that vendors who have already spent time integrating with Salesforce.com and other established platforms have a very clear picture of what’s required to make a platform truly useful.

Rules 120

Rules Work Management Marketing Management API 120

markempa

APRIL 13, 2015

In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. What’s worked for you to optimize lead distribution? on a real-time basis. Develop a centralized process to track lead follow-up by Sales.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

The Customer

OCTOBER 7, 2020

Airkit CEO Stephen Ehikian and CTO Adam Evans were previously the COO and CTO/co-founder, respectively, of RelateIQ, a relationship intelligence company acquired by Salesforce.com in 2014. It’s a privilege to work once again with Stephen and Adam after our journey together at RelateIQ.”.

Salesforce.com 52

Salesforce.com SMS API Mobile Marketing 52

The Point

APRIL 1, 2014

In our work developing lead nurturing programs for B2B companies , we often hear statements like the following: “We won’t be implementing lead nurturing for new leads because our telesales manager says his team is following up on every lead.”. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

SEPTEMBER 6, 2011

The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market. All this presents real challenges for both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Smashmouth Marketing

JUNE 28, 2010

Conference lead off speaker was Polly Sumner of Salesforce.com. Although she spoke about Tools, her real message wasn't about tools as much as it was about use, and ways of working. How it will change the way they work Challenge yourself to identify where efficiencies can be gained. Has it changed the way you work?

Conference 100

Conference Salesforce.com Organic Leads Efficiency 100

Customer Experience Matrix

SEPTEMBER 1, 2009

This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. Let’s run through the standard demand generation process to see how this works in practice. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

ViewPoint

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. In a sense, Kenandy and PointClear function in similar ways to move strategic business processes out to more efficient and cost-effective resources.

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 21, 2014

This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects. Bizo can even allocate advertising spend across the different media to achieve reach and frequency targets as efficiently as possible. Other partners will be added over time. Given that the total employed U.S.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

The Point

NOVEMBER 5, 2009

HS) Barbara, what are the most common disconnects between marketing and sales that you see in your work with clients? And executives can now monitor end-to-end process flows from “Offer to Order” to improve efficiencies. (HS) Tags: Marketing Automation barbara angius saxby CRM eloqua marketo salesforce.com. Thanks Barbara!

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

Digital B2B Marketing

JULY 6, 2011

These companies offer cost efficiency, but more importantly, they give customers the freedom to quickly adapt to their market. Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake. Filed under: Business.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

InsightSquared

MARCH 8, 2019

Over the past 16 months, I’ve worked really hard to build a brand for myself amongst my colleagues as a go-getter, team player, and someone who will spend an unlimited amount of time trying to overcome whatever challenges stand in front of me. A robust sales tech stack–in the sense that it’s built to enable efficiencies across the team.

Zoominfo 265

Zoominfo Work Management Outreach Linkedin 265

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Conversica

MAY 6, 2020

Businesses from a range of industries will benefit from an array of Intelligent Virtual Assistants that use sophisticated artificial intelligence (AI) to augment Marketing, Sales, Customer Success, and Finance teams in large organizations to accelerate revenue across the customer lifecycle while improving operational efficiency.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

Martech

APRIL 2, 2024

How does a customer data platform work? How does a customer data platform work? This way, you can deliver personalized experiences and work smarter with generative AI that can use your data in a way that customers trust. Watch the free demo Originally published on Salesforce.com on February 21, 2024. Let’s take a look.

Budget Programs 112

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 112

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. I met Susan through following her writing on her blog and her work in the LinkedIn community. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Adobe Experience Cloud Blog

APRIL 7, 2011

Anne Seley is the author and CEO and founder of Phone Works. Konrath’s book, Selling to Big Companies, compels you to look at more efficient methods to sell. She works with many top businesses on their sales methodologies and streamline business sales – she brings her experience of business and selling to this book.

B2B Sales 48

B2B Sales Salesforce.com Buying Cycle B2B 48

Valasys

MAY 22, 2019

According to a study by Salesforce.com, CRM can improve customer retention by up to 27%. CRM helps marketers improve the efficiency & quality of their sales funnel by identifying & analyzing the loopholes from which the potential customers might be leaving. This is where CRM takes over. Nurturing Leads.

B2B Sales 53

B2B Sales Top of Funnel CRM Work Management 53

Adobe Experience Cloud Blog

DECEMBER 4, 2008

For example, Ken points out that both salesforce.com and Netsuite took over $100M in venture capital before going public. At Marketo, we use these tools to drive our own high-volume revenue cycle, so I know it works. Manage your complexity. As a result, they tend to force you to do things "The Hard Way".

Acquisitions 48

Acquisitions Marketing Automation Services Enterprise Management Salesforce.com 48

LeanData

MARCH 25, 2014

Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives. We are now helping our customers drive a more efficient sales process,” said Evan Liang, CEO, LeanData. LeanData on the Salesforce.com AppExchange. Lisa Tarter.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40