KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. There was no good way to measure the effectiveness of what brands were sharing. Track Every Dollar. KPIs to Measure.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Zoominfo

MAY 1, 2023

But these don’t tell the full story of campaign effectiveness. These include campaign reach, account lift, influenced pipeline, and return on ad spend (ROAS). Return on Ad Spend (ROAS) Metrics like ROAS are crucial for the planning and creation of data-driven activities like budget allocation per channel.

Advertising Agencies 130

Advertising Agencies ROAS Advertisements Advertising 130

ClickZ

NOVEMBER 3, 2023

The report sheds light on the most effective strategies for brands to adopt during this time. The analysis highlights TikTok as a game-changer for return on ad spend (ROAS), with impressive growth in ROAS during November. Each strategy has its own advantages and considerations, depending on brand goals and budget constraints.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

ClickZ

MARCH 12, 2024

Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023.

ROAS 52

ROAS Spending Allocation Efficiency 52

ClickZ

JANUARY 12, 2024

According to a Fospha report , brands that consistently invest in top-of-funnel activities for a minimum of 10 months are likely to see reduced customer acquisition costs and a more robust Return on Ad Spend (ROAS). which prioritise consumer privacy over technological efficacy.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Marketing Insider Group

JULY 11, 2023

Advertise on effective channels, work with micro-influencers, and make your ads engaging. Determine where you’re going to put your online ads for the best ROAS. Effective paid search campaigns come down to researching the right keywords and making cost-effective bids (just like with Facebook). Image Source 6.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Versium

DECEMBER 6, 2023

Discover how the power of identity technology and first-party data enrichment enables precise targeting and effective remarketing to your desired audiences. We are thrilled to bring you new insights and innovative tools that will enhance your campaign performance on Meta and LinkedIn.

ROAS 52

ROAS Linkedin Webinar Metrics Marketing & Strategy 52

Versium

DECEMBER 6, 2023

Discover how the power of identity technology and first-party data enrichment enables precise targeting and effective remarketing to your desired audiences.

ROAS 52

ROAS Linkedin Webinar Metrics Marketing & Strategy 52

Martech

MARCH 11, 2024

All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Beyond removing outdated or duplicate records, implement processes to validate the quality of incoming data and standardize data formats across your database.

Cost per Acquisition 120

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 120

Navigate the Channel

NOVEMBER 6, 2023

Establishing a brand can sometimes be accomplished in just months…but in many cases, an effective brand can take years to develop. This type of content can have a positive effect on your SEO efforts by increasing page views, links, and long-term visibility. Digital branding is vital for long-term success in a competitive market.

Branding 123

Branding Brand Identity Tips ROAS 123

QuanticMind

MARCH 20, 2019

Put simply, the task of managing over 4,000 PLA campaigns, each containing hundreds of product partitions and keywords, was exhausting Brian’s time to a point where he was unable to effectively maintain and service his portfolio regularly. The result has been a 12% lift in ROAS, but this is only part of the success story. Get in touch.

ROAS 40

ROAS Optimization Advertising Agencies SEM 40

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Compare your team’s existing skills with the skills required to execute your marketing strategies effectively.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

Liveintent

JANUARY 27, 2021

RGG, however, was using a lower-funnel KPI to measure success: return on ad spend (ROAS) based on new member revenue. In early 2020, we proposed a new strategy: using a lower-funnel signal to inform the optimization algorithm and more efficiently connect the dots to ROAS. A more elegant approach. The key takeaways.

ROAS 107

ROAS Advertising Funnels Ad Exchange Top of Funnel 107

Bionic

JANUARY 7, 2024

ROAS means “Return on Ad Spend.” ROAS is our primary metric of success. ROAS is a percentage. CPM is the primary metric of cost effectiveness. The columns named with the prefix “Planned” are our planned goals for each metric. CPM is in USD currency.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Zoominfo

MARCH 1, 2021

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Unbounce

DECEMBER 4, 2021

Google’s four Smart Bidding strategies—Maximize Clicks, Target Impression Share, Target CPA, and Target ROAS—are all automated ad bidding options available in Google Ads. Target ROAS. Landing pages are another important part of your campaign, one that can either make or break the effectiveness of automated ad bidding.

Cost per Acquisition 94

Cost per Acquisition ROAS Automation Campaigns 94

Martech

DECEMBER 7, 2023

to assess the effectiveness of your email campaigns. By doing so, you can experience higher engagement rates and drive more effective campaigns. Conversion rate metrics To evaluate the effectiveness of your acquisition efforts, it’s important to track metrics like form submissions and purchase rates. Predictive modeling.

Paid Content 74

Paid Content Acquisitions Cost per Acquisition Marketing AI 74

Anyword

MARCH 18, 2022

use this data to determine your copy’s effect on performance. Verbiage like this can lead to the e-commerce gold standard: a boost in ROAS. In this commerce example, we see that there was a clear boost in ROAS in copy that started immediately with an active phrase. Active Voice > Passive Voice. Enter: Anyword.

Activities 75

Activities Facebook ROAS Copywriting 75

Outgrow

MARCH 18, 2024

A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. It provides insights into your website traffic and marketing effectiveness by tracking metrics like traffic sources and user behavior. This resulted in an enhancement in its return on ad spend (ROAS) by 30%.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. It provides insights into your website traffic and marketing effectiveness by tracking metrics like traffic sources and user behavior. This resulted in an enhancement in its return on ad spend (ROAS) by 30%.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Valasys

APRIL 25, 2024

This approach enables marketers to target their desired audience with precision, optimize campaign performance in real-time, and achieve greater efficiency and cost-effectiveness. This precise targeting helps optimize ad relevance and effectiveness, resulting in higher engagement and conversion rates.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Optinmonster

MARCH 21, 2024

In my early days, I learned the hard way that the more specific your audience segmentation , the more personalized and effective your retargeting ads can be. Continuous optimization is key to maximizing the effectiveness of your retargeting efforts.

Paid Search Agency 85

Paid Search Agency Ads Google Marketing Analytics Tools 85

Heinz Marketing

JANUARY 9, 2024

Effective orchestration processes will give you the data you need to have effective and obtainable timelines. This breakdown ensures that content will never perform as well as it could and yields sub-par ROAS. If your team frequently mentions a lack of SLAs or problems with timelines, you have this problem.

Planning 92

Planning Work Management ROAS Paid Search Agency 92

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect. Content marketing is no exception.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Go Beyond SEO

MARCH 12, 2024

By tailoring PPC campaigns to meet the unique needs of manufacturers, businesses can effectively attract their desired customer base and achieve optimal results. Landing Page Optimization: Optimizing landing pages is essential to ensure that manufacturers can effectively convert website visitors into leads or customers.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Marketing Insider Group

MARCH 16, 2021

Positive ROAS (return on ad spend) is minimal for companies. It’s not about the features; it’s about the effect of the solution. If you compare these to first-page organic rankings for the keyword, it’s the organic search results that garner clicks much more of the time! Content marketing ROI wins this round.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Matchcraft

MARCH 7, 2023

YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. The purpose of this article is to highlight these common mistakes so ad resellers and agencies can deliver effective YouTube video ads. The cost of YouTube ads may range between $0.10

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Zoominfo

JUNE 28, 2023

McKinsey found that 72% of the fastest-growing B2B companies say their analytics are effective in helping them with sales planning, compared to 50 percent of the slowest growers. Return on Ad Spend (ROAS): When you first launch a GTM strategy, you might decide to increase your advertising budget.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Porch Group Media

FEBRUARY 9, 2023

More Cost-effective than Linear TV CTV offers a much more cost-effective and defined targeting than Linear TV ads. This data will uniquely define the right users to show your ads to, and should result in a much higher ROAS (return on ad spend). Easily Track Attribution A key metric to track is ROAS.

Advertisements 52

Advertisements Advertising Cable ROAS 52

SmartBrief - Marketing

SEPTEMBER 18, 2023

Collating this conversion data with your off-Amazon activity enables advertisers to compare return on ad spend (ROAS) for all channels and develop an omnichannel media strategy. These knock-on effects improve organic sales on Amazon and can dramatically increase your profitability and lower your total advertising cost of sale (TACoS ).

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

PureB2B

JUNE 24, 2022

Because although smooth execution is vital to marketing campaign effectiveness, staying on top of performance is what secures your future success. Today we’re going back to basics and reminding ourselves of what to measure and how to do it effectively. Metrics to Measure Campaign Effectiveness. Return on ad spend (ROAS).

Cost per Acquisition 62

Cost per Acquisition Cost per Lead Campaigns ROAS 62

SmartBug Media

MAY 2, 2022

However, when it comes to digital advertising and paid media, one of the biggest questions a company can have is how to best measure their ad campaign’s effectiveness. One challenge of using ROI to measure your ad campaign’s effectiveness: Many marketing campaigns are designed around more than just generating sales.

ROMI 105

ROMI ROAS ROI Paid Search Agency 105

Hubspot

OCTOBER 26, 2020

There are a lot of high purchase intent keywords where the ROAS (return on ad spend) in pay per click ads does not make business sense. CTR helps me to understand how effective and relevant my ad copy is, and if it matches the intent of the user searching for my keywords.". Return on ad spend (ROAS). Cost per acquisition (CPA).

Cost per Acquisition 98

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 98

Choozle

DECEMBER 1, 2021

In order to plan an effective marketing budget, you’ll need to be aware of potential shifts in your industry and prepare to identify changes that would warrant budget revisions. Throughout the entire organization, team members and partners changing or leaving roles can have lasting effects that could limit or overextend marketing budgets.

Budget Programs 82

Budget Programs Marketing Budget Creation Planning Campaigns 82

LeadsRX

SEPTEMBER 8, 2021

When the marketer adds in company revenue data, a complete picture forms and an impartial, true view of return on ad spend (ROAS) can be determined. We are firm believers that impartial data can and does point to the truth – in campaign effectiveness, optimization in ad spend, and the Valhalla of KPIs: ROAS.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

Metadata

JUNE 1, 2022

Tell a clear ROAS story. Another way to tell a better ROAS story is to get maniacal about optimizing your existing campaigns rather than continuing to create net-new. But when the economy kind of sucks, it’s more efficient and effective to focus on getting the most out of what already exists.

ROAS 98

ROAS Planning Paid Search Agency Sales Qualified Leads 98

Envy

APRIL 5, 2022

This allows marketers to see the “lift” in key metrics more clearly, enabling them to make informed decisions about campaign optimization, doubling-down on the effective campaigns and ditching those that aren’t. This can have a significant impact on B2B PPC campaigns, B2B lead generation, ROAS as well as revenue.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118