Convert

NOVEMBER 30, 2020

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

Privacy 93

Privacy Advertising Agencies Privacy Protection Opt-out 93

Convert

APRIL 21, 2021

The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. While there are similarities to the CCPA and GDPR, the CDPA contains nuances that are likely to be unique to each organization. It must be baked into your business model.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

Litmus

AUGUST 2, 2021

Privacy & trust. April chimed in, talking about the SparkPost marketing team’s sprint process and how they work with other stakeholders in the organization. Do you see the trend of email privacy expanding to other email clients? Accurate personalization. DMARC adoption because of BIMI. Newsletters. How quickly?

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Martech

JANUARY 27, 2023

Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something akin to outright surveillance. Common privacy law provisions. Data got faster, cheaper and more voluminous. GDPR analogs.

Advertising Agencies 137

Advertising Agencies Privacy Paid Search Agency Privacy Protection 137

Bluetext

DECEMBER 8, 2022

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

SmartBug Media

JANUARY 17, 2020

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. According to a 2018 Demand Base study, only thirty-two percent of organizations surveyed report being fully compliant, and many are in the process of still obtaining compliance. Privacy by Design.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Brand effectiveness data. Sales / revenue effectiveness data.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”.

Ethics 105

Ethics Work Management Marketing Management Paid Search Agency 105

Outreach

AUGUST 13, 2019

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers. The CCPA is the first of the privacy protection tidal wave in the U.S.

Privacy 61

Privacy Guidelines Privacy Protection Business 61

Litmus

APRIL 18, 2024

Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection. This reflects a more integrated approach to organizing a marketing team, as opposed to a channels-based approach. Click here to see the full results.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Litmus

NOVEMBER 2, 2021

But privacy measures are impacting our ability to do so. And now, privacy measures like Apple’s Mail Privacy Protection and the impending loss of third-party cookies are making this increasingly difficult. Good privacy leads to good outcomes. The need for personalization and automation is now. So it gets put off.

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Planning Privacy Protection Privacy Budget Programs 108

Litmus

APRIL 19, 2022

But open rate has become more complex to accurately interpret since Apple’s Mail Privacy Protection (MPP) came into effect in the fall of 2021. Plus, data privacy is a hot button issue–and we’re just getting started. But for context, Litmus’ March email client market share data shows that MPP now accounts for 53.1%

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85

Brightedge

JULY 22, 2022

relies extensively on these technologies to be effective. But now, two realities are disrupting the tracking-dependent worlds of digital marketers everywhere: zero-click results and privacy changes. Another major change impacting digital marketers is significant new privacy protections.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

DotDigital

JUNE 14, 2021

Organizations at every level, are developing new, more agile, digital marketing strategies. The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. Privacy is important. We have time to get ready for any big changes.

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Privacy SMS Opt-out Open Rate 98

Litmus

MAY 26, 2022

We have to know what the customer wants and be equipped to give them a consistent and personalized experience —every time they interact with our organization. In that spirit, I’d like to share how we’ve applied a customer-centric focus throughout our organization—fueled by our marketing program.

Email Marketing 93

Email Marketing Ideal Customer Profiles Privacy Protection Budget Programs 93

Outreach

AUGUST 13, 2019

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers. The CCPA is the first of the privacy protection tidal wave in the U.S.

Privacy 40

Privacy Guidelines Privacy Protection Business 40

Litmus

OCTOBER 14, 2021

And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. You just need the right categorization to organize your emails and look at them more broadly in groups. Then, there’s all the privacy changes going on right now. Create more effective emails with Litmus.

Marketing Report 75

Marketing Report Email Marketing Privacy Protection Paid Search Agency 75

Navigate the Channel

JANUARY 3, 2024

Instead of buying lists, focus on organic growth. We can’t overstate this aspect of effective email marketing. Sentiment : It explains the emotional effect of the subject line on the audience through powerful words and emojis. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Scoop.it

JANUARY 24, 2023

In other words, open rate will be an unreliable metric and marketers will have to consider click-through rate and conversion rate to measure the effectiveness of emails. Although BIMI requires an exhaustive course of action, it is definitely worth the effort, especially for large organizations and enterprises.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

DECEMBER 7, 2022

Data privacy will demand that social media and email cross-pollinate. By collecting first-party data , marketers will be able to use segmentation to help target and personalize their emails for maximum effect. Many marketers are relying on social media to grow an audience that they do not own. Brian Westnedge, Sr.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Take a clothing retailer, for example.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. But how about measuring the results?

Email Marketing 119

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 119

SmartBug Media

AUGUST 23, 2023

Companies that choose to appropriately embrace this technology are likely to improve and optimize countless processes within their organization. A huge advantage of using AI in marketing is that it can process vast amounts of data at scale and speed, effectively freeing up human bandwidth.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Martech Advisor

MARCH 9, 2020

Consumer data is now the most crucial resource for organizations across the world. But despite implementing stringent measures to protect customer data, breaches and leaks are not unheard of. Two of such regulations and compliances are the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Valasys

AUGUST 29, 2023

While this approach has been effective to some extent, it lacks the precision and scalability needed to handle the complexities of today’s competitive landscape. In account-based marketing (ABM) , various AI techniques play a crucial role in effectively segmenting and targeting accounts.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Litmus

JULY 8, 2021

Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Because of these and other common behaviors, marketers can significantly under-measure email marketing’s effectiveness if they’re not connecting the dots. Direct mail effectiveness. Direct mail effectiveness.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

FEBRUARY 7, 2023

Keep the big picture in mind when organizing your data. Interactivity—hover effects, image carousels, polls, AMP—can be seen as a key method for doing just that. In a post-Mail Privacy Protection (MPP) world , we’re looking for new ways to measure engagement and know whether our content is connecting with our subscribers.

Email Marketing 88

Email Marketing Design Trends Work Management 88

Porch Group Media

NOVEMBER 10, 2022

Take a look at these statistics showing just how effective email is. Marketers listed email marketing as the most effective marketing strategy, followed by Paid Search/Ads, Organic Search, Social Media, and Events. Email is 40x more effective than social media for customer acquisition.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

MARCH 15, 2024

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street.

Work Management 98

Work Management Privacy Protection Marketing Management Privacy 98

Allocadia

APRIL 16, 2019

As CMOs continue to gain influence within their organizations, it’s vital to establish alignment amongst the C-Suite on the objectives and corporate vision so the entire organization is moving in unison towards one common goal. Plan and budget strategically and predict revenue performance. Connect your systems in the cloud.

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Planning Work Management Marketing Management Buy 40

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Where to begin?

Privacy 124

Privacy Enterprise Management Marketing Management Lead Ranking 124

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. What Is the Privacy Sandbox?

Privacy 64

Privacy Paid Search Agency Advertising Agencies Google 64

Litmus

DECEMBER 15, 2023

Email marketing program details If you’re new to email marketing or organizing work in a new role—start here. Customer segmentation and personalization plan ‘Customer segments’ are specific groups of your email list, and splitting up and tagging these groups helps you organize which email campaigns to send to whom.

Email Marketing 90

Email Marketing Marketing & Strategy Marketing Strategy Planning 90

Goolara

FEBRUARY 26, 2019

The second decade of the 21st century is shaping up to become known as The Privacy Decade. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. Taking its cues from the GDPR, the state of California came up with its own privacy regulation.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62

Zoominfo

MAY 10, 2022

2022 is proving to be a critical year for data privacy in the US. With new data laws going into effect next year in California, Colorado, Virginia, and Utah, businesses are already preparing for an expected increase in regulatory enforcement. There’s a lot of personal data that the average consumer may not realize is being collected.

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Privacy Personalization Zoominfo Privacy Protection 100

Convert

MARCH 7, 2023

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

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Privacy Marketing Analytics Tools Features Privacy Policies 52