Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Building a brand through social strategies doesn’t happen overnight – it requires a sustained commitment using effective strategies for engagement and relationship building. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. ReTweeting.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He’s always on Twitter sharing what’s new and trending. Here are the top 101 #Twitter tools of 2016 https://t.co/9PrMTPi6uX

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

JANUARY 19, 2012

by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? The numbers show how the top channels fared: Twitter 85%. The Worldcom study also unearthed some interesting statistics on which B2Bs are leveraging social more. Facebook 74%.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. It’s not just volume that is making marketing less effective, but the need for a personal relationship with the brand. So how can you effectively engage your buyer?

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Schubert B2B

FEBRUARY 5, 2019

Suddenly, you’re flooded with statistics. The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Understanding the difference between an SQL and MQL is crucial to effective lead management. But then you log in. Impressions. Bounce rate.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Schubert B2B

FEBRUARY 5, 2019

Suddenly, you’re flooded with statistics. The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Understanding the difference between an SQL and MQL is crucial to effective lead management. But then you log in. Impressions. Bounce rate.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Oktopost

NOVEMBER 18, 2020

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Many marketers focus on building effective lead scoring models but just because a lead scores up doesn’t mean a lead is ready to be passed over to sales. So what can be done to help the sales teams? The New “Buying Process”. “No

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Schubert B2B

FEBRUARY 5, 2019

Suddenly, you’re flooded with statistics. The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Understanding the difference between an SQL and MQL is crucial to effective lead management. But then you log in. Impressions. Bounce rate.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. But knowing that content marketing is effective and measuring it are two very different things. To truly determine how effective social promotion efforts are, it’s important to also measure website traffic from social media referrals. Possible KPIs.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Anyword

SEPTEMBER 29, 2021

Top corporations like Facebook, Twitter, Starbucks, Slack, and Lyft have incorporated chatbot technologies extensively. Optimizely also delivers a statistical engine for running experiments and implementing analysis tools using real-time information and preset benchmarks. Programmatic Advertising. Email Marketing.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Make your contact information easy to find, and encourage your audience to get in touch via email, Facebook, and Twitter. Use Images.

Social Media 48

Social Media Facebook Social Marketing Media 48

Adobe Experience Cloud Blog

APRIL 18, 2011

With instant access to online survey results, strategic planners have the information needed for effective and near real-time or at the least very timely campaigns. Not only does this help with real-time statistics, but with the added ability to perform detail reporting from anywhere, at any time. Automated reporting.

Customer Surveys 48

Customer Surveys B2B Marketing Planning B2B 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

While digital marketing efforts in social channels, for example, won’t immediately tie to ROI you can show correlation between social statistics such as ‘Likes’ and increased traffic to the website from Facebook. Keeping with the angle of industry proof, one effective method to sell digital marketing includes showing competitor success.

RSS 48

RSS Marketo Correlation Paper 48

Adobe Experience Cloud Blog

APRIL 21, 2011

To effectively project these kinds of statistics, B2B marketing teams need to look at a marketing analytics solution that provides features including: - Forecast deals and bookings before they enter the sales cycle. - Create analytic models that predict conversations between funnel stages over time.

Budget Programs 48

Budget Programs Marketing Budget Forecasting RSS 48

SmartBug Media

OCTOBER 4, 2019

In order for these organizations to understand their employees, customers, and processes—and develop effective marketing plans—they need to be able to effectively analyze their data analytics and provide a useful portrait of said data. Analytics are the backbone of business operations for organizations of all sizes and industries.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

Adobe Experience Cloud Blog

MARCH 17, 2014

That’s why, for example, leaderboards and contests are such an effective tool if you’re marketing on social media. A quick search of the #Fitstats hashtag on Twitter shows that it’s working – Fitbit users aren’t just playing, they’re engaging. I don’t really know how effective these emails are. This last point is important.

Stats 48

Stats Marketo Thought Leadership Email Marketing 48

Adobe Experience Cloud Blog

JANUARY 12, 2012

If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. Consider this statistic from a recent study by comScore : In August 2011, more than 72.2 by Jason Miller. If you haven’t integrated social media into your marketing, now’s the time.

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

Adobe Experience Cloud Blog

APRIL 12, 2011

by Maria Pergolino Market leaders require better ideas, information and unique thinking over their competitors, who may simply be regurgitating the same B2B marketing campaigns and statistics over and over. Why Marketers Should Think Like Entrepreneurs was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

RSS 48

RSS Marketo Lead Nurturing Marketing & Strategy 48

Ambal's Amusings

OCTOBER 15, 2009

Suggest one ROI metric that you have found to be very effective" Read on to get their insights. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

MARCH 3, 2011

The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. Communicate with prospects effectively. But, for effective lead nurturing, marketing and sales must agree on the process of lead qualification. by Maria Pergolino It’s one thing to generate leads.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Adobe Experience Cloud Blog

JANUARY 11, 2011

To measure the success of an email marketing campaign, utilize reliable statistics and B2B marketing analytics. Relevant metrics help marketers understand successful and unsuccessful aspects of campaigns and iterate effectively. Having this data allows for specific types of reporting for the campaign stakeholders. Learn and improve.

Email Marketing 48

Email Marketing B2B Marketing Practices Planning 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Optimize your website – Improve your website effectiveness through landing page software that creates pages with clear messages, content that motivates prospects to act, and contextual language that clearly relates to your ad copy.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2011

To become effective in social media, marketers need to adopt different methods to measure and analyze data to show a return like blog stats and third party Twitter dashboards. Create milestones such as number of Facebook “Likes&# , Twitter followers and shares of content.

Barriers 48

Barriers Social Media Social Marketing B2B Marketing 48

Content Standard

SEPTEMBER 23, 2016

One of the Content Standard’s recently published stories was generating some good engagement on Twitter a week after it had been published. (As Although the piece was driving steady organic traffic even a week after it had been published, there were only three people who had come from Twitter. Why Do We Do It?

Planning 40

Planning Content Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

JUNE 3, 2013

Sure, there are your obvious indulgences like Cap’n Crunch (aka Facebook or Twitter), but somehow you know you’ll find yourself binge eating three boxes later that night with nothing but a belly full of calories to show for it. With so many channels and vendors, it can be nearly impossible to spend effectively or efficiently.

Allocation 48

Allocation Spending Budget Programs Lead Ranking 48

Adobe Experience Cloud Blog

MAY 30, 2010

To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results. Hear your customers.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

DealSignal

APRIL 5, 2018

Mark: [00:00:06] There’s an old quote attributed to Henry Clay that statistics are no substitute for judgment. And so if you look at Yelp reviews or you look at just Twitter storms. Those things can really effect you quickly, as in the course of hours, or 24 hours. Rob: [00:00:04] Thank you. Nice to be here.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Adobe Experience Cloud Blog

AUGUST 30, 2011

On Twitter, 25 percent of users will follow a specific brand, and 67 percent of those followers will purchase from that brand (Source: DigitalSurgeons). Just as you need a constant flow of intelligent information to manage your finances, the same is true with effectively managing your revenue programs. 71 percent of U.S.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Effective lead nurturing is all about keeping prospective buyers emotionally loyal to you. How video engages prospects throughout the buying cycle.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Terminus

OCTOBER 5, 2018

In this episode, Jill Rowley , chief growth officer for Marketo , shares her philosophy of new marketing techniques that reel in potential buyers and keeps the current ones engaged. With statistics showing only a 1% lead conversion, Lisa Skinner of Localytics tells us how to truly focus in on the right accounts to turn leads into revenue.

Account Based Marketing 20

Account Based Marketing Demand Generation ABM CMO 20

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Marketo's Modern B2B Marketing. Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. Have a new statistic that shows the opportunity is growing faster than ever?

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

chiefmartech

FEBRUARY 27, 2017

Market leaders like Adobe, Marketo, Twitter, and Apple either opened or revamped their API and developers’ platforms. Finally, third-party API developers have more volume and access to a larger data set that creates network effects. They provided a truly effective “create once, publish everywhere” setup.

API 40

API CMS Development Enterprise Management eCommerce 40

Adobe Experience Cloud Blog

JUNE 25, 2018

Variety is the spice of life, so you need to capitalize on all the different voices in your company when creating content if you’re going to have an effective employee advocacy program. For example, the blog you’re reading right now, Marketo’s blog, has over 20 different topic categories and nearly 50 internal bloggers.

B2B Thought Leadership 133

B2B Thought Leadership Content Thought Leadership Marketo 133

Hubspot

NOVEMBER 18, 2020

Google Analytics – Tracking inbound leads generated through social media will quickly pinpoint which social platforms perform best for your business, as well as what is the most effective messaging and images for your audience. Twitter Custom Audiences – Segment your audience for retargeting campaigns based on website or app activity.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101