KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Or use a free tool or free trial like social mention , mention.com , or talkwalker to track brand mentions as well. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. percent of their marketing budget on social media, they expect to increase this percentage to 12.9 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

SEPTEMBER 27, 2012

eye-catching visuals, proper social media distribution, etc.) Your Facebook post has gotten more than 200 ‘likes’ this morning.”). Their most effective digital marketing channel is email.”. Their most effective digital marketing channel is email.”. They’re increasing brand awareness through social media engagement.”).

Effectiveness 120

Effectiveness Eye-Tracking Content Marketing & Strategy 120

KoMarketing Associates

MAY 26, 2016

As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. So, Why Does Social Matter to B2B Companies?

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

MARCH 9, 2012

B2B marketers should consider leveraging this opportunity, for applicable individuals of the organization, since thought leadership, public relations “buzz”, and marketing to a growing number of people involved in the buying process are B2B marketing goals. Occupation, Employment, and Education.

Display 120

Display Organization B2B Thought Leadership Profiling 120

KoMarketing Associates

JUNE 2, 2016

Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

FEBRUARY 2, 2015

Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. This gives advertisers the ability to use the Facebook method of targeting outside of Facebook.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

FEBRUARY 15, 2018

Even though marketing automation can be an effective way to reach more customers faster, there are some times where it doesn’t make sense and can actually cause a poor customer experience. According to Pew Research Center , 68 percent of all adults in the United States use Facebook.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It’s a Good Cross Between Facebook and LinkedIn.

Google 120

Google B2B Marketing B2B Case Studies 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

JANUARY 29, 2019

These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges. In terms of content types to do so effectively, consider videos and case studies. If you can get someone from the C-suite, it could help to boost the impact of the message being delivered.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

DECEMBER 9, 2013

This year, search marketers still believe the most important part of the algorithm is links (approximately 40%) and just 7% believe social factors are important in the 2013 algorithm. Ad Age Survey: What Advertisers Really Think About Facebook. Janrain’s Social Login Trends across the Web for Q3 2013. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

AUGUST 15, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. But that is starting to change.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

OCTOBER 5, 2017

Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media. This could have long-term effects that go beyond just not making a sale. Combining these two has multiple benefits. Event Recaps.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

DECEMBER 30, 2013

Four Reasons Why Facebook Power Editor Is an Essential Tool. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10 of the Best B2B Facebook Pages. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Optimize Your Social Profiles.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Disclaimer: Pencil and notepad users can still be effective content marketers**. Hootsuite is one of the most popular tools for managing social media, and for good reason.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

JANUARY 16, 2014

Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . While going overboard isn’t necessary (and could have negative effects), make sure to do something unique with the headline to generate more clicks.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. More than 3.6 Platform Types.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

FEBRUARY 23, 2022

With over 706 million members in more than 200 countries, LinkedIn is one of the most effective ways for B2B businesses to reach professionals from around the world. . There are two main ways to approach LinkedIn — you can run paid advertising or you can post organic content from your LinkedIn company page.

Linkedin 226

Linkedin Paid Search Agency Ads Account Based Marketing 226

KoMarketing Associates

AUGUST 1, 2017

Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. This guide provides B2B marketers with a necessary overview of LinkedIn platform functionality, including both paid and organic tactics, across all disciplines.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

KoMarketing Associates

APRIL 30, 2015

With so much content being created, B2B organizations investing in content strategies need to make sure they find a way to stand above the rest. With this in mind, here’s a series of questions that B2B organizations need to ask themselves (and answer) prior to creating a rock-solid content marketing foundation. Social media copy.

Budget Programs 120

Budget Programs B2B Marketing Marketing Analytics Tools Content Marketing 120

KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. Longer Sales Funnels.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

MAY 16, 2017

An effective B2B content marketing strategy will entice prospects and customers to click into your site without a sales pitch being the driving force. A B2B content marketing strategy can give your organization the ability to become involved in conversations that are happening across the industry. Share it on Pinterest.

B2B Marketing 150

B2B Marketing Content Marketing B2B B2B Thought Leadership 150

KoMarketing Associates

JANUARY 3, 2019

At KoMarketing, we are fortunate that it has been another great year, seeing double digit growth, the professional development of new and existing team members, and the organization rising to challenges faced in the ever evolving world of B2B digital marketing. What B2B Advertisers Need to Know About Google Display Network.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

KoMarketing Associates

JULY 24, 2013

Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. I recommend reviewing and considering points in this article for your own B2B organization’s content marketing structure.

SEO 120

SEO Peer-to-peer Ethics B2B 120

KoMarketing Associates

JANUARY 13, 2015

Why this theme is effective : Content marketers need to stay on top of the latest happenings both within and outside of the industry they’re writing for. 2.) “Best of” Social Media Lists. Why this theme is effective : Data shows that 84% of B2B marketers use social media in some form. Topical/Current Events.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

KoMarketing Associates

NOVEMBER 10, 2016

While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI.

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

KoMarketing Associates

JULY 5, 2013

per month, almost double that of Facebook (9.3%). Even though Facebook remains the primary social platform among users, the growing influence of Google+ cannot be understated. At the heart of the B2B organizations’ Google+ strategy is their Google+ business page. Have a suggestion for one we missed? Cisco Systems.

Google 120

Google Examples B2B Marketing Analytics Tools 120

KoMarketing Associates

JULY 18, 2019

Google saw a 16% growth in ad CTR since switching the “Ad” icon from green to black (and making it virtually indistinguishable from organic search results) #mozcon @randfish pic.twitter.com/NaLzOayUH8. Organic SERPs vary greatly by market (i.e. Facebook groups! . — kristen vaughn (@kristen_vaughn) July 15, 2019.

SERP 28

SERP Paid Search Agency Lead Ranking Lead Scoring 28