Act-On

APRIL 26, 2024

Organizations of all shapes and sizes are slashing headcounts and freezing budgets. If you work at any kind of PE or VC-backed firm, or a public firm, everybody’s feeling the same thing: boards are suddenly caring a lot more about efficiency metrics, revenue per employee, and spend metrics.” Marketing — in this economy?

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Binary Demand

FEBRUARY 23, 2024

More importantly, the most effective buyer personas are crafted through actual surveys and interviews, avoiding vague estimates, speculative notions, or presumptions. Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Webbiquity

NOVEMBER 18, 2021

Below are some examples of trigger events that B2B sales professionals monitor for using tools such as the Triggr platform and an explanation of why they are important to track. Changes in hiring, financing, and operations are expected throughout the organization, meaning new chances to use innovative technologies and methods.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

ClickDimensions

JANUARY 9, 2024

Small to medium sized businesses (SMBs) with well-defined sales processes and effective pipeline management experience an 18% increase in revenue growth compared to those without. Without proper organization and tracking, deals can fall through the cracks. However, it’s not without its challenges. Find out more.

Work Management 109

Work Management Marketing Management Allocation SMB 109

Martech

FEBRUARY 3, 2022

By knowing what you need, you’ll be in a better position to control the selection process and choose the platform that will most benefit the organization. Do you want to improve the quality of leads handed off by marketing to sales? Or increase revenue by increasing conversion at key stages in the buying cycle? Learn more here.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Do you want to improve the quality of leads handed off by marketing to sales? You may also need to consider several new hires.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Conversational marketing platforms, such as Qualified. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Seismic

JANUARY 21, 2021

As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success. The acceleration of digital transformation in sales will only continue. The most effective digital experiences are timely, relevant, and personalized.

Top of Funnel 89

Top of Funnel Marketing AI Analytics Organization 89

Martech

MARCH 27, 2024

This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its suitability for your organization. Marketers need to evaluate whether their team can commit to the level of personalization and attention required for effective ABM.

Account Based Marketing 107

Account Based Marketing Spending B2B Marketing ABM 107

PureB2B

JANUARY 3, 2022

Many hands make light work, which is why sales organizations employ a pretty sizable stock of talented people who come together to drive efficiency across the sales cycle. From business development representatives to account executives, everyone does their part to ensure a high-performing, successful sales team.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Seismic

FEBRUARY 1, 2021

Having to search for the right content to share with buyers contributes to decreased seller productivity and detracts from sales activities. As organizations produce content at a higher rate, connecting sellers with the content they need to engage leads becomes a sales enablement challenge. Surfacing content in a digestible way.

Efficiency 67

Efficiency Work Management Marketing Management Personalization 67

PathFactory

FEBRUARY 10, 2023

Instead, take a more organic approach. By providing a tailored experience to your buyer that provides the resources they’re looking for, in the format they prefer is shown to accelerate funnel velocity and shorten sales cycles. Try these two strategies to leverage LinkedIn to build pipeline. Create quality content.

High Quality Lead 52

High Quality Lead Efficiency Top of Funnel CMS Development 52

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. BlueOcean is also using retrospective research to capitalize on new opportunities.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Stevens & Tate

APRIL 15, 2023

However, you need effective marketing strategies to pull this off. However, some strategies can prove more effective than others. Here are some of the most effective marketing strategies to help you establish brand authority. Here are some of the most effective marketing strategies to help you establish brand authority.

Marketing Management 105

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 105

SalesIntel

MARCH 3, 2023

The idea of ABM is to acquire consumer data that can be attributed to communications strategies, helping organizations achieve their marketing objectives. Total target account reach One of the foundational metrics to use to see whether ABM efforts have been effective is total target account reach.

Account Based Marketing 52

Account Based Marketing Effectiveness Cross-Selling ABM 52

Zoominfo

AUGUST 26, 2020

When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. These tidbits can be the difference between an average sale and a humongous deal. What Sales Intelligence Do I Need for an Effective Cold Call?

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Seismic

JUNE 13, 2023

At Seismic, we’ve seen firsthand how personalization empowers our customers to engage effectively. And, as our customers and their prospects continue to engage digitally, we’re continuing to invest in the power of generative AI, as well as other capabilities that simplify personalization and empower our customers to engage effectively.

Effectiveness 52

Effectiveness Marketing Analytics Tools API Verticals 52

Hubspot

JANUARY 6, 2021

The concept that underlies all those points is known as sales effectiveness. Here, we'll go over what that means, how to most aptly measure it, some steps you can take to improve yours, and some of the best resources available to get the most out of your sales process. Percent of the sales organization achieving quota.

Process 96

Process Effectiveness Top of Funnel Work Management 96

Tiecas

FEBRUARY 14, 2024

This technological advancement offers unprecedented opportunities for personalization, efficiency, and insight- and data-driven strategies, enabling marketers to meet the complex demands of the industrial sector. How Can AI Help in Organic SEO for Manufacturers and Industrial Companies?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Varicent

JUNE 24, 2020

How to Manage Sales Activity Effectively Tracking, completing, and managing sales activity effectively is critical to the long-term success of any growing sales organization. But before we get into how to manage sales activity, let’s talk about why it’s important to manage sales activity.

Activities 52

Activities Enterprise Management Work Management Top of Funnel 52

Binary Demand

FEBRUARY 23, 2024

More importantly, the most effective buyer personas are crafted through actual surveys and interviews, avoiding vague estimates, speculative notions, or presumptions. Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

NetLine

JUNE 22, 2023

The second deeply-connected factor is the quality of the data that marketing is providing sales —because if that’s not g ood enough, even the most tightly refined handover process will fail to gain traction with reps. Both marketing and sales teams can experience numerous challenges that can get in the way of a successful handover.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Tiecas

FEBRUARY 5, 2024

For example, industrial content marketing can be a cost-efficient way to engage with our target audience and showcase our expertise without requiring a significant financial investment. By analyzing data and making data-driven decisions, we can optimize our marketing strategies for maximum effectiveness.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

The ABM Agency

APRIL 10, 2023

As a director of marketing or CMO at a large or enterprise B2B SaaS organization, understanding and implementing ABM is essential for staying ahead in today’s competitive landscape. This personalized touch helps build trust and fosters long-term business partnerships that drive revenue growth over time.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Only B2B

SEPTEMBER 25, 2023

To put things in perspective, consider this: 68% of B2B organizations struggle with lead generation, and a significant part of this challenge lies in determining which leads are genuinely worth pursuing. This, in turn, boosts efficiency and productivity. A shorter sales cycle can signify more efficient lead qualification.

Lead Qualification 62

Lead Qualification Lead Ranking Sales Qualified Leads Ideal Customer Profiles 62

Hubspot

MARCH 19, 2022

The goal of any sales organization is, ultimately, to increase revenue. Which means the goal of any effective sales leader is to inspire and motivate their sales team to hit, or exceed, their revenue targets. But first — what is a goal driven sales environment? What is a goal driven sales environment?

Effectiveness 82

Effectiveness Cold Calling Lead Ranking Work Management 82

Strategic-IC

MAY 18, 2021

The impact of Account-based Marketing is being felt throughout organizations. Much more than Sales. So let’s take a look at some of Amber’s top tips: 8 steps to building an account-centric organization. ABM will look different to every organization - especially at the pilot stage. ABM is evolving. It’s a strategic pivot.

Account Based Marketing 62

Account Based Marketing ABM Organization Top of Funnel 62

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6-18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Conversica

FEBRUARY 12, 2021

The more effective a Sales team is in these factors, the more successful the team is likely to be. At Conversica, we refer to the factors contributing to Sales effectiveness as “the 4Ps.” Let’s take a look at each of these in-depth to assess how important these factors are and tips for how to improve Sales effectiveness.

Effectiveness 52

Effectiveness CAN-SPAM Sales Cycle Sales Qualified Leads 52

SmartBug Media

MARCH 13, 2024

Identify and align incentives: Ensure that the incentives offered in the compensation plan directly align with your organization's growth objectives, whether it's increasing revenue, expanding market share, or penetrating new markets.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

sagefrog

APRIL 16, 2024

However, experts know that effective marketing is laser-focused and more like an artisanal baked good than a haphazard soup, requiring precision and a tried-and-true recipe that ensures quality and repeatability. But we want to help you understand why both are vital to your marketing strategy and how to make both effective.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Seismic

NOVEMBER 2, 2023

Questions surrounding how organizations will use these technological advancements — and whether AI will replace workers — are top of mind. As the global leader in enablement, we’re committed to shaping the role of AI in sales enablement and helping our customers leverage AI now and in the future.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Seismic

JANUARY 17, 2023

As more organizations embrace remote work, inside sales has become more important than ever. Inside sales plays a critical role in sales cycles because buyers are engaging online in higher numbers than ever before. Over the past couple of years, buyer interactions have grown from 17 per deal cycle to 27.

Work Management 98

Work Management Training Sales Cycle Organic Leads 98

Only B2B

OCTOBER 16, 2023

Must Read: Sales Success Secrets: The Critical Role of Lead Generation and Appointment Setting The Role of B2B Appointment Setting in Lead Generation Now that we’ve defined both B2B Appointment Setting and Lead Generation, let’s explore how they interact within the broader framework of B2B sales and marketing.

Lead Generation 62

Lead Generation Allocation Sales Qualified Leads Lead Scoring 62

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Only B2B

FEBRUARY 28, 2024

Intent data serves as a compass, guiding your sales strategy to align seamlessly with the unique requirements of your target audience. This ensures you dedicate the most resources to lead closest to making a purchase decision, maximizing your sales team’s efficiency, and closing deals at an accelerated pace.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Launch Marketing

AUGUST 18, 2021

Here, we look at three important metrics that leaders should explore to gauge their organization’s marketing performance. Establish communication best practices with executives to effectively convey marketing performance. Many include sales in this calculation as well because marketing and sales are often grouped together.

Paid Search Agency 118

Paid Search Agency B2B Marketing Allocation B2B 118