Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Brandpoint

MARCH 9, 2022

Our client-facing teams had the great mindset of reaching out to offer help to our current partners, not to push them to spend more or pressure them to make decisions, but just offering themselves up as a peer to say, “We’re here to help you figure this out.” I woke up to a New York Times alert on my phone announcing that the U.S.

Work Management 118

Work Management Paid Search Agency Advertising Agencies Peer-to-peer 118

Pam Didner

JANUARY 5, 2020

A large part of your career trajectory should be achieved through ongoing education. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Marketing Interactions

FEBRUARY 8, 2022

Buyers are humans, and how they “feel” at each stage of their experience with your company will go a long way in determining their level of engagement and progression – as much as will the information they receive and assimilate from you. The way you frame the information/content you share with them has an impact.

B2B 69

B2B Peer-to-peer Gartner Top of Funnel 69

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Marketing Interactions

OCTOBER 8, 2020

Wrestling to understand a lot of conflicting information gathered during research. They spend the remainder of their time doing research online, meeting with the buying group, and conducting research offline (talking to peers and others). More content, more case studies, more information, more sales process…more of everything.

Buy 77

Buy B2B Peer-to-peer Work Management 77

ClickZ

MAY 2, 2020

30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle. Information is power and mental health is key. Information is power and mental health is key. Healthcare and education are winning while retail and media suffer. Where are consumers putting their trust?

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Golden Spiral

APRIL 18, 2019

Healthcare research firms gather valuable data and insights that can inform your product functionality and end user priorities. The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare.

Work Management 102

Work Management Marketing Management Research Organization 102

DiscoverOrg

MARCH 3, 2017

The competitor in me quickly hit the “Back” button so I too could optimize my vehicle based on the attributes. It reminded me of the game NBA Jam, where I used to flip through various teams and players to find the right combination of attributes that would give me the best chance of beating my opponent (or the nearly impossible-to-beat computer).

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

BuzzSumo

JUNE 30, 2019

The same information, suppliers and skills are available to all companies. Distill information down to its core meaning and ruthlessly eliminate excess. Technologies can be copied so quickly that new features and functions – even product quality – aren’t sufficient to grow your business. The 5 C’s of an Influential Brand Personality.

Personalization 99

Personalization Brand Identity Branding Peer-to-peer 99

KoMarketing Associates

NOVEMBER 17, 2016

Here’s a look at 3 tips for creating smarter content in 2017: Understand & Educate Yourself on the Factors in Search. What it basically means is that, when you create content, you have to present the information in a way that’s easy for the searcher to find and easy for the search engine to find. You know what? Just kidding.

SEO 120

SEO B2B Marketing Content Marketing Tips 120

The Lead Agency

FEBRUARY 8, 2023

B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. The same report detailed an increase in reliance on third-party information sources, such as user reviews, community boards, third-party review sites, and business reports.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Pam Didner

JANUARY 1, 2021

A large part of your career trajectory should be supported through ongoing education. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Attending conferences is one a key component you should add to your annual marketing activities and events. 7 Event Industry Predictions in 2021.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Exo B2B

SEPTEMBER 19, 2017

Let me first whip out one finding from a recent CEB Gartner study on the power of content across the customer journey. Let me first whip out one finding from a recent CEB Gartner study on the power of content across the customer journey. source: Delivering on Marketing’s Promise to Drive Sales, CEB Gartner. Inform and educate.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. YOU LAUNCHED YOUR SOFTWARE PRODUCT. ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. YOU LAUNCHED YOUR SOFTWARE PRODUCT. ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Hubspot

APRIL 27, 2015

Your organization’s reputation is built by the information you publish online. You need to know who’s publishing the most accurate and up-to-date information, so you can cite it accordingly. Use these sources for insight discovery, professional education, and adding some intellectual weight to your content marketing: 1) Factbrowser.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Engagio

APRIL 23, 2020

Practice Vice President, Gartner. In our previous post, we asked the experts “ What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? ”. Today we look to the future. Like it or not, we’re living in a new reality. In other words, we must update our strategy to fit the changing market.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Content4Demand

SEPTEMBER 16, 2020

Even prior to the pandemic, the annual Content Preferences Study from Demand Gen Report found that 67% of buyers are relying on content more than they did last year to research and inform their purchase decisions. And that’s a key consideration for the 77% of buyers who told Gartner that their last purchase was “very difficult or complex.”

Top of Funnel 99

Top of Funnel Peer-to-peer Conversion Ad Building 99

Sword and the Script | B2B

DECEMBER 28, 2022

Trusted sources of B2B information. What sources of information do B2B buyers trust? According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Just 27% said most vendors are honest most of the time.

PR 76

PR Trust Marketing Stats B2B Marketing 76

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Linkedin Groups vs. Twitter.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

EveryoneSocial

OCTOBER 26, 2021

Plus, there are various new channels where people obtain information, and effective marketers need to be active participants within these. It’s where buyers go to learn and discover with industry peers. It’s where buyers go to learn and discover with industry peers. The term seemingly first hit the world in 2012 when Alexis C.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Leadspace

DECEMBER 21, 2020

No longer do they rely on a single information channel — a salesperson, peer groups, or even your website — to determine whether or not to purchase. . Campaigns with four or more digital channels perform 300% better than those with single or dual-channel campaigns (according to Gartner Research). .

B2B Marketing 62

B2B Marketing B2B Peer-to-peer Paid Search Agency 62

Heinz Marketing

OCTOBER 22, 2018

We’ve featured an impressive list of guests and will continue to do so with awesome content and guests going forward. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. We’ll publish similar highlights here for upcoming episodes. It’s crazy. Paul: What.

Sales Management 66

Sales Management Top of Funnel Marketing Automation Services InsideView 66

chiefmartech

FEBRUARY 9, 2016

This is, by far, the most epic gathering of marketing technology professionals in the world to date — and the best opportunity to meet an incredible set of your peers. We’re 6 weeks away from the next MarTech conference in San Francisco. If you like what you read here, please register this week to reserve your seat.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Outgrow

AUGUST 18, 2022

Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. Welcome to the Marketer Of The Month blog! . We recently interviewed Sydney Sloan for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Sydney and here’s what we discussed about – . About our host: .

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Valasys

AUGUST 28, 2019

The importance of Event marketing is reflected in the following quotation by Walt Disney: “Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.”. That’s the backbone to a really successful event.”.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Optinmonster

NOVEMBER 15, 2022

High perceived value (perceived as valuable, helpful, or informative). Are you looking for lead magnet ideas but need help coming up with a few that your audience would want? Lead magnets are the cornerstone to improving your conversion rates. So, today, we’re going to share 69 real-life, time-tested lead magnet ideas to inspire you.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Marketing Insider Group

JULY 1, 2020

Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It funds itself. And then some. It delivers revenue to the bottom line. It delivers a return on investment to the business. This is not true for most marketing programs. Your brand presence gets bigger and more impactful. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

chiefmartech

JANUARY 2, 2018

Happy New Year! I hope you had a wonderful holiday season. Ready to get to work? We interrupt our series on the 5 disruptions to marketing (2018) to bring you these three resolutions for getting the most out of your marketing technology stack in the year ahead — along with specific ideas for implementing them successfully.

Work Management 85

Work Management Marketing Management Allocation Budget Programs 85

Salesforce Marketing Cloud

MAY 2, 2022

Sales people know that many of the best insights come from your peers. Why you should follow Allen: He’s an award-winning sales pro, mentor, and the host and founder of “The Elite Level Podcast,” which educates aspirational sales talent on how best in class leaders think, act, and operate. These are the future-makers in sales.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools B2B Thought Leadership 98

Hubspot

JULY 17, 2015

These days, we work in an era of “big data ”, where an unfathomable amount of information is collected, stored, and exchanged. If your business has access to a large database of information, consider what you can do to leverage this insight to help others. Are you a restaurant? A software design shop? A photographer?

Peer-to-peer 28

Peer-to-peer Business Lead Scoring Lead Ranking 28

Golden Spiral

NOVEMBER 20, 2020

Zoom meetings with peers. You've heard “Content is King.” ” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. gain more clicks. convert more users. and build better customer communities. Our Guests. Taylor Underwood.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. It takes a serious and well-considered startup marketing strategy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. It takes a serious and well-considered startup marketing strategy.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65