2014

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6 Ideas to Create More Relevant Lead Nurturing Emails

markempa

'Tweet I’m writing this post while attending the ExactTarget Connections 2014 event. I’ve learned a lot from listening to the sessions and speakers here. As I listened to attendees and speakers, I frequently heard the same keywords, such as: Personalization. Segmentation. Customer focus. Data. Connection. Authenticity. But something I wanted to hear more about was relevance.

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The Top 200 Content Marketing Brands And Influencers

Marketing Insider Group

'One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” on the topic. It is human nature to look for validation, expert advice and insights from those who understand a topic and seem to know what they are talking about. This is true in just about any major decision, including who we buy from.

PageRank 219
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What the growth of inside sales means to B2B marketers

Biznology

'I heard an arresting comment at the LeadsCon conference in New York in August. The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face.

B2B Sales 175
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Are Social Media Jobs About to Disappear

Convince & Convert

'image from Bigstock.com. Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Prepare for 2015 with Marketo’s Marketing Predictions

Adobe Experience Cloud Blog

'Author: Ellen Gomes Marketers have seen a ton of change in 2014, the era of engagement marketing has started to take shape and change how marketers approach buyers. We’re much more cognizant of the changing buyer — who wants to be engaged with relevant, personal messages, wherever they are — and we’ve started to shape our marketing accordingly.

More Trending

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The art of storytelling in 6 content marketing context questions

i-Scoop

'Do brands create stories? Do stories create brands? Or is the power of storytelling for brands and branding simply so pervasive we can’t even begin to see the end and the beginning? Storytelling of course is an ancient art (and part science) which is tackled in so many domains, from the study of ancient cultures […].

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23 Outstanding Social Media Marketing Guides

Webbiquity

'Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase.

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7 Skills New Marketers Need to Succeed

Buzz Marketing for Technology

'The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals.

Marketing 219
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Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

'An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both. Or the campaign could be suffering from a myriad of issues relating to design, copy structure, and deliverability.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Lead Nurturing: Why good call scripts are built on storytelling

markempa

'Tweet In teleprospecting, it’s not just about what you “ask” prospects; it’s about when you ask them. This is where a lot of teleprospecting gets it wrong. Intuitively, fast, upfront and to the point seems like a sound approach and I’m a big fan of brevity. But, I also believe in timing and sequence, as both can make or break conversion. In this B2B Lead Roundtable Blog post, we’ll break down a call script used for voicemails from a lead nurturing experiment to better understand how posit

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Stop Cold Calling and Start Lead Nurturing

markempa

'Tweet Earlier this week, I had a call with a CEO of a small technology company who was wondering how to optimize his lead generation. He called me after two salespeople quit, and he said, “I’m about to give up on cold calling and start doing inbound marketing. I think cold calling is dead … what do you think I should do?” I thought to myself, ‘It’s no wonder his sales team quit.’ There’s an old adage that says 90% of sales people hate cold-calling

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Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish

Marketing Insider Group

'Oops. I forgot! On October 9, 1999 I married the love of my life. The following day we were whisked off to beautiful Hawaii for an amazing honeymoon trip we still talk about now almost 15 years ago. 2 days into our trip, I was videotaping the sunset and noticed on the date stamp on the old camcorder screen that it was October 12 th – OMG I forgot it was my birthday!

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3 Top Social Automation Tools

Biznology

'Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. It might even be one of my most successful posts. This week, I’m adding the rest of the apps that I use on a daily basis. HootSuite. We all use HootSuite , or have. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Yesterday’s webinar: How to Build Your Influencers in Social Media

Biznology

'Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media. Social media is made up of the people you’re doing business with now, your current sales channel, your past successes, and your future prospects.

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The ole one two three four five six seven punch

Biznology

'If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. You need to be both patient and persistent. If you don’t have any particular people you need to reach, you just need to kiss a lot of frogs; however, if you have a list of top-influencers that your client demands, you need to channel your inner political operative and become 300% more aggressive, persistent, and creative the

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Advertising methods are too ephemeral

Biznology

'I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. The moment you spend the money and your ad runs, that is the moment it is either gone to the grave or becomes a patient existing on life support. Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, et

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Facebook Just Told Us How to Do Facebook Marketing

Convince & Convert

'First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. The potential ramifications of this disappearing act are significant for businesses that set aside Facebook landing pages (when THAT was banned) and Facebook like-gating (because THAT’s now banned too) in favor of a stea

Facebook 168
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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The Keys To Writing Compelling, Creative Content

Convince & Convert

'Using intrigue to drive traffic to your post is one method of encouraging visitors. But, having the ability to write catchy titles is not going to help you grow the responsive audience you need. Although arousing curiosity has proven to be (somewhat) effective, remember that “curiosity killed the cat” and if you’re not careful it just might kill your content too.

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How to Write Better Content for Social Media

Convince & Convert

'What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Right? Oh yes, you’ve spent hours on writing your masterpiece, finding a perfect image for it. And social media is a great way to promote your work and attract people to it.

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Do Social Signals Drive SEO?

Convince & Convert

'You just hit hit publish on that great new blog post. What a great feeling! Being the savvy content marketer you are, you now set out to to bring an audience to that post. You immediately go to all your social media profiles and share about it with a link. You get many of your friends, some followers, and even an influencer or two to share it too. A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords.

SEO 167
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How to Create a Content Marketing Strategy

Convince & Convert

'Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Let’s fix that. This presentation is drawn from our work here at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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15 New Facebook Advertising Statistics

Convince & Convert

'Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform. It’s a fascinating report, and I suggest you download it (for free) , as there are a lot more statistics (including breakout for EU, Australia, et al) and many more nifty charts and.

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How to Use the New Twitter Analytics Dashboard

Convince & Convert

'What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened over a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. But… I’m tired of waiting. So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard.

Twitter 167
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5 Shifts to Fix Your Social Media Metrics

Convince & Convert

'On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1.

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3 Ways to Create Amazing Interactive Content

Convince & Convert

'It’s time for marketers to wake up and learn that if you are not interacting with your audience, you will be ignored. No one wants to be ignored, right? So hold on to your lunch, as we are about to explore the top 3 interactive techniques that will WOW your audience. 1. Interactive Video Marketing Interactive video marketing differs from “normal static video advertisements” by providing your audience with the choice of interacting with the video instead of simply just watching.

Content 167
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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My Top 33 Digital Marketing Blogs

Convince & Convert

'Digital marketing blogs may be numerous, but I find them to still be critical. I’ve been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn you die. Period. I used Google Reader for quite a while, but after it met its demise I retreated to a familiar and comfortable (for me) method of keeping up on what’s going on in the industry… email.

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Why Your Mobile Strategy Doesn’t Start With the Phone

Convince & Convert

'Image via BigStockPhoto.com. It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. After all, if you were to read this post five years ago, chances are you wouldn’t have been reading it on the same device (or even brand of device) that you are using now.

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Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

'Happen to notice the subtle change Facebook made on mobile last week? No? Here – I’ve highlighted it for you above. Rather than “From,” Facebook mobile is now saying “in.” As in, Peter is “In New York,” “In Los Angeles,” “In Patagonia.” Why is this huge? Think about what I’ve been preaching lately in my talk about my new book, Zombie Loyalists. Facebook is going from “a record of your recent actions,” to “right now, this second, today.