Customer Experience Matrix

OCTOBER 15, 2013

'As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. The paper itself will be available to Webinar attendees. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy.

Marketing Automation Services 236

Marketing Automation Services Marketing Automation Automation BtoB 236

ViewPoint

OCTOBER 15, 2013

'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. In a recent article by Ryan Faughnder in the Sept 23 rd edition of the LA Times under the title “ Internet radio''s drumbeat is getting louder,” said that half of Americans (consumers) who go online listen to Internet radio and that the industry is becoming mainstream.

PointClear 199

PointClear Marketo Internet Marketing Broadcasting 199

Marketing Insider Group

OCTOBER 15, 2013

'A Guest Post by CEO and Author Glenn Gow. Marketing has been under-appreciated for years, but times are changing. In today’s business climate, marketing holds the keys to success or failure for sales. The fact is, buyers no longer rely on sales reps as the keepers of information. Instead, buyers do their own research and draw their own conclusions.

Social Marketing 186

Social Marketing Work Management Marketing Management CMO 186

Buzz Marketing for Technology

OCTOBER 18, 2013

'Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. More than anything, it’s a harsh reminder of just how much revenue they stand to lose if they get the online experience wrong.

Personalization 178

Personalization Forrester eCommerce Ideal Customer Profiles 178

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ANNUITAS

OCTOBER 15, 2013

'Your words are the best words. Sometimes we spend too much time looking for the right words, instead of using our best words, whatever they may be.

Storytelling 188

Storytelling Content Marketing Content B2B Marketing 188

Biznology

OCTOBER 16, 2013

'Photo credit: Wikipedia. In the world of marketing, it’s all about return on investment (ROI) and getting the most out of your marketing efforts. This is no different in the world of online marketing and search engine optimization (SEO). This idea can be applied specifically to the SEO practice known as link building in which the aim is to get the most SEO value out of every link you build.

Lead Scoring 141

Lead Scoring Lead Ranking Wikipedia Internet Marketing 141

Crimson Marketing

OCTOBER 15, 2013

'Your channel partners require marketing resources and tools to effectively establish partner marketing campaigns. But are you doing enough to help them? To increase your channel partner management success rate, focus on these key areas: 1. Communication. Your role is that of the marketing advisor. That means you need to maintain ongoing communication with your channel partners. 2.

Advertising Agencies 139

Advertising Agencies Work Management Marketing Management Deliverability 139

Convince & Convert

OCTOBER 12, 2013

'Much of what we’ve come to believe about social media and content marketing is wrong. They are myths. Time to crush them. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Vision Edge Marketing

OCTOBER 15, 2013

'In a recent conversation with a marketer from a well-known global company in the transportation industry, I was asked to provide a list of metrics that this marketer could use to satisfy her company’s leadership team. I responded by telling her that while some general metrics exist, I could help her identify the correct ones she needs if she could answer a few questions for me. .

Conversion 121

Conversion Campaigns Planning Budget Programs 121

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Biznology

OCTOBER 14, 2013

'Image via CrunchBase. Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. Google Analytics is the most widely used tool for understanding consumer behavior on a website.

Keywords 138

Keywords Resources Google Long Tail Marketing 138

Crimson Marketing

OCTOBER 16, 2013

'You’re at it again. The age-old debate of quantity vs. quality. And the star of your show is leads. Right now you have thousands upon thousands of contact names in your CRM system. You may even be top of the class by regularly nurturing your prospects and customer relationships with targeted email campaigns. But how many of you are currently frustrated with a low return on your efforts?

Lead Generation 119

Lead Generation Generation Leads Lead 119

Convince & Convert

OCTOBER 15, 2013

'Facebook’s early days were incredible. Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Week after week, the number of active daily users continued to skyrocket, and Facebook quickly became the destination of choice for businesses seeking wider audience

Viral Marketing 148

Viral Marketing Facebook User-Generated Content Multi-Channel 148

Adobe Experience Cloud Blog

OCTOBER 18, 2013

'Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise. “Best of” lists, trend highlights, and news round-ups can all be completely curated, but still appeal to your readership.

Curation 105

Curation Webinar Metrics Content Opinions 105

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Biznology

OCTOBER 18, 2013

'Image by None via CrunchBase. Is paid search part of marketing? Is it an evolving craft, full of artful nuances? Or is it nothing but a cold, calculating, data-driven science, devoid of creativity, passion, and art? Vic Drabicky clearly feels it’s the latter, boldly proclaiming on Marketing Land , “Today, the marketing aspects are all but gone from paid search.” He builds on this theme, noting, “We have automated, generic, blanket listings that are quite often less creat

Paid Search Agency 138

Paid Search Agency Search Marketing Work Management Marketing Management 138

Crimson Marketing

OCTOBER 18, 2013

'Image: Courtesy of garenpung.com. The post Friday Motivation appeared first on Crimson Marketing.

Marketing 122

Marketing 122

Convince & Convert

OCTOBER 16, 2013

'Here’s something you probably already knew: at a rate that’s unprecedented, the internet is creeping into the real world. You can see it in companies like Uber , that are slowly eating away at the taxi industry. You can see it in the drones that are coming up on Kickstarter every day. You can see it in the hardware that Paypal and Square is building to help transactions happen even easier than before.

Startups 137

Startups Internet Marketing Mobile Advertising Social Media 137

Adobe Experience Cloud Blog

OCTOBER 16, 2013

'Author: Dayna Rothman Brands still prefer to communicate via email, and consumers still want to receive them. In fact, in a recent study 77% of consumers said they preferred to receive marketing through email. But how do you make sure your emails rock? There are many schools of thought and benchmarks available to help you determine email best practices.

Email Marketing 105

Email Marketing Peer-to-peer Planning Thought Leadership 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

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Planning

Biznology

OCTOBER 17, 2013

'Photo credit: Wikipedia. Are we past the VMAs yet? Can we stop talking about Miley Cyrus? Well, no. Actually, I want to take a swing. Whatever you think of Miley’s bold moves, you have to agree with her: it was a hot mess, but a strategic hot mess – one that yielded impressive digital marketing results. Sure, Miley has been a digital marketing success since Disney first aired Hannah Montana.

Marketing Analytics Tools 128

Marketing Analytics Tools Planning Public Relations Wikipedia 128

Industrial Marketing Today

OCTOBER 14, 2013

'I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Content 93

Content Business Blogging Customer Surveys Design 93

Convince & Convert

OCTOBER 17, 2013

'Ask any Pinterest enthusiast and they’ll tell you just how easy it is to dole out a re-pin. The tricky part? Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. In a creative, yet worthwhile approach, Elizabeth Arden is breaking through the Pinterest clutter by inspiring its audience to support a meaningful cause.

Campaigns 132

Campaigns Social Media Paid Search Agency Curation 132

Adobe Experience Cloud Blog

OCTOBER 15, 2013

'Author: Jon Miller I come to my career in marketing by way of a degree in Physics. In college, I spent my summers researching fusion at Lawrence Livermore National Laboratories, and came “this close” to accepting a role in a PhD program at MIT. Instead, I decided to explore a role in “business” (my first job was in management consulting) and almost 20 years later I haven’t looked back.

Ad Frequency 105

Ad Frequency Budget Programs Ad Exchange Marketing Budget 105

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Hinge Marketing

OCTOBER 14, 2013

'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Lori Randall Stradtman, a Visible Expert for social media strategy.

Ideal Customer Profiles 87

Ideal Customer Profiles Profiling Social Networks Work Management 87

LEADership

OCTOBER 16, 2013

'There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Not very well, from what studies and statistics are showing. Email marketing, on the other hand, soldiers valiantly on and remains the most effective B2B communication and conversion tool after organic search.

Social Media 82

Social Media Email Marketing Social Marketing Marketing Budget 82

Integrated B2B

OCTOBER 16, 2013

'The United States is a more culturally diverse nation than it’s ever been before. Together, cultural minorities comprise nearly half of our overall population: 56 million Americans are Hispanic, 34 million are black, 20 million are of Asian descent, and 45 million have roots either in the Middle East or Eastern Europe. The numbers are growing daily.

Demographics 75

Demographics Storytelling Budget Programs Communities 75

Leading Results Rambings

OCTOBER 15, 2013

'All consumers, business or personal, go through the process of getting to know, like, and trust your organization or team before they will try your products/services and buy from you. Testimonials and case studies from your current clients are a key component in building trust. If you are having a difficult time getting testimonials, it may be time to do a little digging to see what is really going on with your organization.

Case Study 83

Case Study Case Studies Lead Generation Trust Marketing 83

Speaker: Paul Slack, Vende Digital CEO

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B2B Marketing

Hinge Marketing

OCTOBER 16, 2013

'Unlike other verticals within professional services, those in the technology services marketplace have long been accustomed to being early adopters. Yet social media isn’t always as comfortable a domain for engineers, software developers and other techies who truly have a lot to say and share. This is understandable to a degree. Today it’s all about ROI and is, rightly so, a topic many in technology services are still grappling with in relation to social media investment.

Social Media 68

Social Media Work Management Marketing Management Social Marketing 68

Hubspot

OCTOBER 17, 2013

'If you''ve been an inbound marketer for at least the last five minutes, you know that visual content and social media go together like peanut butter and jelly. Social networks are increasingly featuring and promoting visual content -- it seems like every day, a new network is adding another visual content feature or amping up one it already has. And I know that we marketers are pumped about this trend -- more opportunities to engage with our fans, leads, and customers!

Social Media 61

Social Media Media Social Networks Network Marketing 61

Vidyard

OCTOBER 16, 2013

A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight. Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go thr

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51