Only B2B
NOVEMBER 11, 2022
Even though the title might seem like click-bait, I can promise you that it is not. I don’t even suggest that the sales department be taken over by the marketing department. I’m aware that the majority of modern B2B marketers think they could sell more effectively than the sales representatives, but let’s work smarter rather than harder.
Marketing Insider Group
NOVEMBER 8, 2022
Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new method.
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chiefmartech
NOVEMBER 10, 2022
2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Martech stacks are consolidating under economic pressure. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities.
Content Marketing Institute
NOVEMBER 7, 2022
Your customers are changing. They aren’t going to accept excuses about insensitive campaigns or lack of diversity in your content. That’s why you need to L-I-S-T-E-N now.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Launch Marketing
NOVEMBER 9, 2022
Marketers have a love-hate relationship with the end of the year. While it is exciting to wrap up a year and review performance, it is also a bit chaotic when planning for a new year. Have you thought about your B2B marketing plan for next year? Well, it might be a good idea to start. While it can be tempting to procrastinate planning, especially when the end of the year can be a busy time for organizations, it is valuable to stay on top of planning.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
DivvyHQ
NOVEMBER 8, 2022
Marketing technology is always changing, and it can be tough to keep up. Luckily, our latest guide from guest contributor Nick Rubright will help you find the right martech faster so you can stay ahead of the curve.
SalesIntel
NOVEMBER 10, 2022
Have you been experiencing issues with your B2B data? . Is it inaccurate or insufficient and hurting your bottom line? Did you have a bad experience with an earlier B2B lead database and want to switch to a reliable B2B data partner? Do you have that gut feeling that your sales team could more easily find B2B leads if they had better information available to them?
Litmus
NOVEMBER 11, 2022
This piece originally appeared in Venture Beat. Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Organizations using advanced personalization generate 17% more revenue through their campaigns. 71% of consumers feel frustrated with impersonal experiences. .
Strategic-IC
NOVEMBER 7, 2022
Moving up from marketing to SMM to Enterprise is no small leap. It’s not for the faint-hearted. Where SMB is about volume, quick decisions, and lower levels of buyer consideration, Enterprise marketing is much more about focusing on winning, growing, and retaining your most important accounts – which due to their size and complexity have naturally longer life cycles, higher levels of consideration, and larger buying teams.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Webbiquity
NOVEMBER 8, 2022
Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media. Image credit: Karsten Winegeart on Unsplash. People praising a product or brand through ratings and reviews increases its credibility and authority.
KoMarketing Associates
NOVEMBER 8, 2022
As more marketers turn their attention to their customers’ wants and needs, new research suggests that this area is growing in importance to them. Additionally, they are increasing their investment in customer marketing as a whole. Influitive recently published its “2022 State of Customer Marketing Report,” and statistics indicated that the majority of marketers (67%) consider customer-driven marketing to be “very important” to the overall success of their organization.
Marketing Insider Group
NOVEMBER 7, 2022
When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered!
Zoominfo
NOVEMBER 7, 2022
Updates this month to the ZoomInfo platform include a refreshed admin portal experience, TalentOS feature improvements, and upgrades within our Chorus platform. Here’s a breakdown of what’s new. Admin Portal We now offer customizable Do Not Call suppression options within our admin portal. Admins can select specific countries they would like to activate this feature for, or turn it on for all countries.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Contently
NOVEMBER 10, 2022
The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Ideally, that means being able to say something like, “We spent $15,000 creating content this quarter and, in return, generated $30,000 in revenue.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot
CopyBlogger
NOVEMBER 10, 2022
We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each. Continue Reading. The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger.
Engagio
NOVEMBER 9, 2022
A high-quality, live interaction will always be the most powerful way to initiate a discussion, deepen a relationship, or accelerate a deal. That’s why events are ideal for ABM and ABX! The post Here’s How to Engage ABM Accounts With Live and Virtual Events appeared first on Demandbase.
Oktopost
NOVEMBER 9, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Social selling is not social media marketing. It’s a completely different approach. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
NOVEMBER 9, 2022
Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm.
The Daily Egg
NOVEMBER 6, 2022
If you operate a website, you know the importance of SEO (Search Engine Optimization). Fully understanding how to use SEO to drive. The post 8 Easy Steps to Learn SEO appeared first on The Daily Egg.
Sharpspring
NOVEMBER 10, 2022
Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. They have no engagement and no community. Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time.
Spiralytics
NOVEMBER 7, 2022
Social media is increasingly becoming a necessity in everyday life. Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Stevens & Tate
NOVEMBER 7, 2022
More and more seniors are becoming tech savvy, using smart phones and tablets to communicate with family and friends. They also use their smart devices to do their own research on where they want to live and how they want to do it. This is one reason why digital marketing tactics are critical for senior living marketing. Digital Marketing Tactics for Senior Living Communities.
The Daily Egg
NOVEMBER 7, 2022
At the risk of stating the obvious, ecommerce is competitive. Online shopping has been popular for decades, but it has exploded over. The post What Is Ecommerce Branding All About? The Complete Guide appeared first on The Daily Egg.
Hinge Marketing
NOVEMBER 9, 2022
As the world emerges from the most acute phases of a global pandemic, economic and geopolitical turmoil cloud the future. During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. To address this uncertainty, government contractors must understand how and why their public buyers are behaving differently than in the past.
Search Engine Journal
NOVEMBER 11, 2022
Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales. The post The 40 Best Google Tools For Productivity And Marketing appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Stevens & Tate
NOVEMBER 11, 2022
Storytelling is an integral part of marketing your brand effectively. It allows you to convey your message and your values to your audience, all while making it easy for them to relate and connect to you on a more personal level by capturing their interest and inciting specific emotions. However, storytelling isn’t as easy as you might think it is.
The Daily Egg
NOVEMBER 5, 2022
Selling digital products online is one of the best entrepreneurial ventures, whether you see it as a side hustle or a long-term. The post 7 Easy Steps to Sell Digital Products appeared first on The Daily Egg.
Martech
NOVEMBER 10, 2022
There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management. “This is basically turning AI and ML into a useful tool for marketing itself,” said Theresa Kushner, head of North American Innovation Center, NTT DATA Services, at The MarTech Conference.
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