Walker Sands

JUNE 20, 2023

It might seem like Gen Z is just getting started in their careers, but the workforce’s youngest generation is already climbing the corporate ladder. By 2025, Gen Zers will represent nearly a third of the global labor pool. Before long, they will become decision-makers at their organizations. What does this mean for B2B marketers? It’s time to move past the stereotypes and speak to the next wave of B2B customers authentically.

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Generation 98

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? We’ve got the answers here. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Webbiquity

JUNE 20, 2023

Guest post by Nina Petrov. Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Velocity Partners

JUNE 20, 2023

One of the niftiest things we humans evolved throughout our great and relatively short history is the fight-or-flight response. It’s processed in the part of our brains called the amygdala — an amazing bit of kit: In a matter of microseconds it contextualizes an immediate threat against our entire lived experience and decides a course of action: stay and fight or flee.

B2B Marketing 87

B2B Marketing Urgency Marketing B2B Paid Search Agency 87

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

JUNE 20, 2023

“There is no sustainable use case for evil AI.” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. He had explained the difference between opaque and transparent algorithms.

Marketing AI 104

Marketing AI Enterprise Management Generation Allocation 104

Go Beyond SEO

JUNE 21, 2023

You had an exciting take-off to your business but now you are watching those sales numbers stagnate while your competitors seem to be raking in business left and right. Or maybe you feel like you are putting way too much time and money into seeking out leads and landing sales. When it comes to boosting your bottom line, there’s nothing more crucial than attracting new leads and converting them into loyal customers.

Lead Generation 78

Lead Generation Efficiency Sales Qualified Leads Generation 78

Heinz Marketing

JUNE 21, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Let’s face it, the B2B world can feel like a wild roller coaster ride sometimes, with market volatility throwing in twists and turns at every corner. In this bumpy landscape, holding onto your customers isn’t just a goal – it’s a survival tactic. From the rapid pace of technology to unexpected events like the pandemic, the challenge of customer retention is real and it’s tough.

B2B Marketing 99

B2B Marketing B2B Advertising Agencies Paid Search Agency 99

Square 2 Marketing

JUNE 20, 2023

A lot has been written about inbound marketing vs. demand generation over the past few years. It almost seems like you have to be in one camp or the other. It makes sense – Square 2 was solely in the inbound marketing camp back in 2016. It’s the platform the agency was started on. Advertising doesn’t work, and you need to be where people are looking.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Inbound Marketing Demand 59

PureB2B

JUNE 21, 2023

Discover the types of data you should leverage for effective, efficient B2B sales prospecting.

B2B 62

B2B B2B Sales Efficiency Effectiveness 62

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. At least, we don’t think you are. (If you’ve found the secret, please let us know! ) More than ever, you’re constantly competing against others for attention and eventual sales. Winning the battle means developing a solid strategy and tactics in operations and marketing. However, your competitors aren’t going to openly spill their secrets for success.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. HubSpot recently partnered with Brandwatch to publish the “Global Social Media Trends” report, and statistics indicated that the majority of marketers who are focused on social media marketing (89%) claim social search is important to their overall social strategy.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

Litmus

JUNE 23, 2023

Did you know there is a preview text hack you can use to make the most of this valuable email real estate? Because your email’s preview text in the inbox shows at least as many characters as your subject line —(and in some cases, much more) it can be difficult to optimize. That’s because email clients always pull in enough characters to fill all available preview text space (up to 5 lines).

Deliverability 141

Deliverability Paid Search Agency Display Email Marketing 141

Content Marketing Institute

JUNE 22, 2023

SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages.

SERP 136

SERP SEO Design Tips 136

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

ClickZ

JUNE 19, 2023

30-second summary: The rapid, incremental growth in data means analytics are essential to staying ahead now and in the future Marketers need to lean on data to make better, informed decisions It is critical to transition to GA4 by July 1st to avoid losing your data While some use GA4 standalone, tech platforms can help make it less complex Generative AI and automated content are set to produce a monumental influx of data, text, images, and videos on the web.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Martech

JUNE 21, 2023

Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. But let’s face it — the “publish and pray” era of content marketing is long gone.

Marketing & Strategy 132

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 132

Oktopost

JUNE 20, 2023

Olivia Messina takes on a solo episode to discuss tactics for reigniting employee advocacy shares. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. ( 2022 Employee Advocacy Benchmark Report ) Employee advocacy programs bring a wealth of benefits–expanded reach, enhanced trust, and credibility, thought leadership, the list goes on!

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Youtube Advertising Benchmark 118

The Daily Egg

JUNE 21, 2023

LeadSquared is a sales execution platform that helps businesses capture, cultivate, and retain leads. Supported by a built-in customer relationship management (CRM). The post LeadSquared Review appeared first on The Daily Egg.

CRM 117

CRM Leads Lead Marketing Qualified Leads 117

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ClickZ

JUNE 21, 2023

30-second summary: Creativity is a key driver of profitability in B2B marketing and plays a crucial role in building brand recognition, differentiation, and market share B2B advertising is facing a crisis of creativity, with research showing that 75% of B2B ads receive a low effectiveness rating B2B brand building has a massive untapped opportunity, with significant growth potential in the marketing services industry As part of a multi-year partnership between LinkedIn and Cannes Lions, LinkedIn

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Content Marketing Institute

JUNE 20, 2023

Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team.

Intent 124

Intent Content Process Companies 124

Heinz Marketing

JUNE 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Let’s call it how we see it and acknowledge that it’s been an interesting year. Talks of a recession have had us questioning “are we in one?”, “are we about to be in one?”, or just generally “what’s happening?”. In times of economic uncertainty, we face new challenges that can stunt our growth.

Webinar Metrics 109

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 109

The Daily Egg

JUNE 21, 2023

BrandCrowd is a tool for creating logos and other creative business assets, letting organizations put their branding on everything from business cards. The post BrandCrowd Review appeared first on The Daily Egg.

Creativity 108

Creativity Organization Tools Brand Identity 108

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted.

Marketing Automation Services 108

Marketing Automation Services Marketing AI Marketing Automation Work Management 108

Content Marketing Institute

JUNE 21, 2023

Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. Here’s how to do that.

Content 104

Content Vendors Examples Brand Identity 104

Ahrefs

JUNE 22, 2023

Let’s start with the basics: Who are you writing for? Do you know your audience? There may be a difference in who you think you are writing for vs. who your actual audience is.

SEO 103

SEO 103

The Daily Egg

JUNE 20, 2023

Mailtrap is a platform designed to help businesses improve how they test, send, and control emails. Use it to build better marketing. The post Mailtrap Review appeared first on The Daily Egg.

Design 103

Design Email Marketing Ad Building Business 103

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Heinz Marketing

JUNE 22, 2023

By Sarah Threet , Marketing Consultant You’re building your buying committee based off your ideal customer profile, but you’re feeling stuck… What if one buying committee doesn’t feel all-encompassing of who has been reported to you by your sales department? Maybe it feels like the committee you have drafted doesn’t address all of the nuanced details of the kinds of accounts your SDRs interact with the most?

Buy 103

Buy Ideal Customer Profiles Work Management Verticals 103

Kevin Indig

JUNE 19, 2023

Almost every website now uses JavaScript. While it's really handy for UX, it can harm your SEO! The challenge is you don't see JS problems. The page might look fine but the problem can exist! How to find and fix harmful JS issues? One option is using Chrome Developers Tools. OR: JetOctopus JS Tools - the most advanced JS crawler for pro users.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Ahrefs

JUNE 21, 2023

PageSpeed Insights works by analyzing a webpage’s HTML, CSS, fonts, and JavaScript, and provides suggestions to optimize the performance of the page.

Optimization 111

Optimization SEO 111