B2B Marketing Traction
OCTOBER 28, 2009
Tweet. One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. (See samples at the end of this post.) These one-sheets are important, because in each ProVisors meeting there are about thirty different service providers giving their elevator pitch to the group.
Customer Experience Matrix
OCTOBER 26, 2009
Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I’m not sure I trust the data, but it’s a pretty picture nevertheless. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - On one hand, it’s a rare opportunity to see data from business, rather than consumer, marketers.
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Ambal's Amusings
OCTOBER 29, 2009
Ambal Balakrishnan: Tell us about what Marketing Interactions does? Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. Essentially we help companies use content to engage with and help prospects choose to become buyers because of the strategic advantages they gain by doing so.
markempa
OCTOBER 27, 2009
I was asked to write a response to this question, "In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective.". Read ClickInsights: What ROI metric should B2B marketers use in this digital marketing era? Here's my response. The use of the Internet, mobile and other interactive channels has certainly increased the number of leads marketers receive today.
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Buzz Marketing for Technology
OCTOBER 27, 2009
Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. When you have an issue these days – what’s the first place you go for more information? That’s right – the Internet – most likely Google but increasingly for real time information search you might use Twitter.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Ambal's Amusings
OCTOBER 28, 2009
Whether you watch them on TV, hear them on the radio, read them online or in the newspaper - you absorb a lot of information through interviews. News organizations rely on interviews to get information from authority figures and to show the different sides of a story. Your favourite magazines use interviews to profile interesting people and find out what makes them tick.
markempa
OCTOBER 29, 2009
The phone is a powerful and effective lead generation tool and is an important "social media" platform. It is inarguably the human touch of a lead nurturing program. That’s why every opportunity - including cold calling - should be treated with great respect. Each time you pick up the phone, whether it’s the first or third call, it's important you create value in that touch.
Smashmouth Marketing
OCTOBER 28, 2009
Over the past month I've had the pleasure of spending time with four of my "competitors." Within my first conversation with each of them, we mutually realized that we are more about co-opetition than competition. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog.
Dahle Communication
OCTOBER 26, 2009
When I was growing up studying geography, my school, like every other school in the world, used what is referred to as the Mercator Map. This map, as shown above, is something that you will probably recognize. I thought this map was correct. Why would we be studying something that was wrong? It had to be correct. Then I saw an interesting episode of The West Wing and it forced me to re-think what I thought I knew.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
B2B Marketing Savvy
OCTOBER 29, 2009
Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Some companies approach employee social media participation from the starting point of: “we hire smart people… they will do the right thing… we trust ‘em and the company benefits when our people are participating in the larger conversation…” Other firms are deeply cautious of the new scale/scope and install policies as an extension o
markempa
OCTOBER 28, 2009
We had a great turn out for our recent B2B Lead Generation Rountable Webinar “Effective Lead Management: Learn How to Convert Marketing Leads into Sales Pipeline.” In case you missed the live presentation, there are still two ways you can review it: Watch the Presentation. Read the Webinar Executive Summary. During this Webinar, I discussed steps for overcoming one of the biggest challenges organizations face today: converting leads to pipeline revenue.
Smashmouth Marketing
OCTOBER 28, 2009
Over the past month I've had the pleasure of spending time with four of my "competitors." Within my first conversation with each of them, we mutually realized that we are more about co-opetition than competition. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog.
JotForm
OCTOBER 25, 2009
Which one is better for manipulating text, Photoshop or Illustrator? There is no clear and defined answer. What is clear is that Illustrator, being mainly used used for creating seamless vector images, allows the user a greater degree of accuracy, control, and precision. Of course this depends on th.
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The ROI Guy
OCTOBER 29, 2009
In today’s tough selling environment, a sales enablement best practice is to deliver tools to help sales professionals compete better. Most sales enablement groups have started to implement best practices to help connect better with customers in the later stages of the sales cycle, including tools to create better business cases (ROI Analyses), deliver and quantify competitive comparisons (TCO analyses), provide better RFP responses, and build better proposals.
EMagine B2B Blog
OCTOBER 29, 2009
Ever notice how, when visiting a company’s website for the first time, you tend to make snap judgments about the company’s overall quality (and by implication, about the likely quality of its products or services)? Well, you’re not alone; we all do. Which means, by extension, that your prospects are doing the same thing when they [.]. Tags: B2B Web Strategy Engaging Visitors.
JotForm
OCTOBER 27, 2009
We are always attracted to the outstanding design, layout or content when we click in a website, but seldom of us would notice the textures and patterns that are used. If there are only background colors, many websites would not be that eye-catching as they are now. Patterns can be simply repetitio.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
WebMarketCentral
OCTOBER 26, 2009
Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Want to learn more about how to use Twitter for marketing, which mistakes to avoid, and learn from brand that are using the microblogging platform successfully?
Industrial Marketing Today
OCTOBER 26, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. You begin to see great results with hundreds of new visitors coming to your site everyday.
EMagine B2B Blog
OCTOBER 28, 2009
While many B2Bs are still figuring out whether and how best to make use of Twitter, the trailblazers with active and maturing programs are already struggling with the problem of how to measure the effectiveness of their Twitter campaigns. The good news is that the measurement tools are also maturing rapidly… to the point that you [.]. Tags: B2B Web Strategy.
EMagine B2B Blog
OCTOBER 26, 2009
Email is back on the hot list again, probably because every B2B wants to squeeze the max possible out of their lead funnel in this economy. We joined the parade recently with some pointers on keeping your subscriber list on-board and engaged. Just lately we ran into this great post by Paul Gillen, giving us “The [.]. Tags: B2B Web Strategy email.
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