Customer Experience Matrix

DECEMBER 13, 2013

'Let’s face it: no real work will get done next week, what with all the holiday parties and caroling and so forth. So you might as well set aside 2:00 to 3:00 p.m. Eastern time on Wednesday, December 18 and register for the Webinar I’m co-presenting with RedPoint Global on Customer Data Platforms. In addition to uncovering the secret relationship between cuneiform and Justin Bieber, you’ll learn about our latest discovery: a new species of Customer Data Platform, bringing the known total to four

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Webinar Metrics Marketing Conversion 146

Crimson Marketing

DECEMBER 13, 2013

'How to do holiday marketing the innovative, inspirational way. Happy Holidays! Video: Courtesy of WestJet. The post Real-Time Giving This Holiday Season [Video] appeared first on.

Video Marketing 123

Video Marketing Marketing 123

Convince & Convert

DECEMBER 13, 2013

'Gary Vaynerchuk, author @garyvee. Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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Social Media Media Content Case Study 150

Adobe Experience Cloud Blog

DECEMBER 13, 2013

'Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. If you’ve begun your Christmas shopping or were brave enough to battle the crowds of Black Friday, you may have noticed little tags with a red “P” in certain stores — specifically at Nordstrom. In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products.

Social Media 105

Social Media Media Marketo Thought Leadership 105

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LEADership

DECEMBER 13, 2013

'As a B2B leader and marketer, I am certain you are aware of the importance (and impact) of continuous learning. But are you discovering new marketing tactics from the right sources? DNN has broken down key marketing blogs in their infographic, “Top 10 Blogs Every B2B Marketer Should Read.” These are a few of the bloggers highlighted in DNN’s intriguing infographic: Brian Solis - As an analyst, best-selling author and speaker, Brian is a valuable source for understanding the way new technologie

B2B Marketing 69

B2B Marketing B2B Blogger Best Practices 69

Hubspot

DECEMBER 13, 2013

'It’s official: We’re finally in the midst of the holiday season. Whether you’re spinning a dreidel, adding another Charlie Brown ornament to your Christmas tree (as if you needed another one), or just spending more time with your family and friends, we can all agree on one thing: The holidays are an important time. They’re a time of reflection, celebration, and, most importantly, food.

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Stats Forrester Budget Programs Inbound Marketing 58

LeadSquared

DECEMBER 13, 2013

The webinar on “5 Minute Online Marketing: Daily Tasks to Improve your Digital Footprint”, presented by Nilesh Patel , CEO, LeadSquared and Rob Peck , Director of Client Services at O3M Directional Marketing was a success, thanks to the active participation and cooperation of the attendees. For the benefit of those who missed it, this post has covered some of the questions asked during the webinar.

FAQ 52

FAQ Webinar Metrics Online Marketing Adwords 52

Hubspot

DECEMBER 13, 2013

'Buzzwords: We''re all guilty of using them. Sometimes, we use them in a meeting with our boss, just to show them we''re smart. Sometimes, we use them in emails, just because they''re jargon that everyone knows. Sometimes, we''re just trying to land a job and the buzzwords just sound right. And this week, LinkedIn kinda put us on the spot by releasing a list of the top 10 buzzwords used on LinkedIn profiles.

Linkedin 55

Linkedin Inbound Marketing Profiling Social Media 55

Vidyard

DECEMBER 13, 2013

When we ran into the Content Queen Ann Handley at Inbound ’13, we were excited to talk shop and get her take on video calls to action. As Ann mentions here, the best videos all have calls to action, but not every marketer is remembering to include one. Neglecting a CTA is a major disadvantage because it’s your opportunity to tell your viewers exactly what you’d like them to do next.

Video Marketing 50

Video Marketing Paper Youtube Landing Pages 50

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

DECEMBER 13, 2013

'This post originally appeared on Inbound Insiders , a new section on Inbound Hub. To read more content like this, subscribe to Inbound Insiders. A few months ago, my cousin found an image of mine that I’d taken of my dog, Pepe, on a Facebook page with over 100,000 likes. Hot dog! While I was gratified by the hundreds of likes and comments (yes, my dog is adorable), I did kick myself a little for not having watermarked the image.

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Transparency Paid Search Agency Inbound Marketing Social Media 53

SnapApp

DECEMBER 13, 2013

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

Newsletter 48

Newsletter Twitter Creativity Facebook 48

Hubspot

DECEMBER 13, 2013

'What do a first date, a job interview, a home showing, and your website all have in common? It’s not a trick question, nor is it tricky. If you think for a few seconds, the term “first impressions” will come to mind, I’m sure. I see the light bulb turning on right now. As much as we might wish they didn’t, appearances and first impressions matter, and in each of the cases above, I’d go so far as to say a first impression can make or break the deal.

Design 52

Design Marketing Websites Paid Search Agency Impressions 52

KoMarketing Associates

DECEMBER 13, 2013

'If you’re like me, you spend a lot of time ripping through your Netflix queue because you’re lame and waiting for Season 4 of Game of Thrones to premiere in “the first half of 2014,” whatever that means. In a fit of nostalgia, I recently re-watched a few of my childhood faves, including such renowned titles as Home Alone (which I, admittedly, watch every Christmas season), Mr.

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Planning Content Marketing Ad Building Marketing Analytics Tools 175

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Social Media

Biznology

DECEMBER 13, 2013

'Nelson Mandela(Photo credit: Wikipedia). If you are a news junkie like me, you have spent the last week listening to tributes to the late Nelson Mandela. Clearly, he was a unique individual and inspirational leader who was able to change the course of his nation of South Africa and put an end to the shameful racial discrimination system of apartheid.

Wikipedia 134

Wikipedia Viral Marketing Public Relations Internet Marketing 134

Hubspot

DECEMBER 13, 2013

'Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this? Some, like Ars Technica, say the new method will make life more difficult for email marketers. But others, including HubSpot''s own email experts, say it''s no big deal. Here''s what we know so far. In an Ars Technica article , reporter Ron Amadeo says Google is shutting down a tactic that helps email marketers gather "a ton of data" about consumers.

Email Marketing 58

Email Marketing Google Adsense Hubspot 58

Hinge Marketing

DECEMBER 13, 2013

'There are many questions and uncertainties around incorporating guest blogging in your online marketing strategy , particularly around building backlinks to a website. And with routine major Google algorithm updates, how do you know if guest blogging is something you should consider for your firm – especially long term? We will never be privy to Google’s next algorithm update.

Blogger 66

Blogger Outreach Campaigns CPA 66

Hubspot

DECEMBER 13, 2013

'You may have noticed that some of our blog post topics on Inbound Hub are similar to the topics of the ebooks we develop. Repurposing content from blog posts into ebooks is actually a very effective way to create new content. It''s also a great way to test out what content performs well before investing the time to put together an ebook. I know what you''re thinking: How can we offer free blog post content and then put the same content behind a form and expect that people will still be interest

Paid Search Agency 57

Paid Search Agency Linkedin Social Media Twitter 57

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning