Heinz Marketing
JANUARY 9, 2024
By Tom Swanson, Engagement Manager, Heinz Marketing Process changes are among some of the most difficult to make in business. It takes a long time and needs to be handled with care. Most teams avoid making process changes until there are already rampant problems. For marketing orchestration, it is best to be proactively improving your process as you scale.
Vision Edge Marketing
JANUARY 9, 2024
There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. The data has found a higher customer-centricity maturity level is proven to deliver: 7 times higher, and 17% versus 3% faster, growth Increased profitability, 60% more Higher brand and customer equity and shareholder value Yet, some misconceptions have slipped into the conversation.
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Martech
JANUARY 9, 2024
The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships.
Sprout Social
JANUARY 9, 2024
When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
JANUARY 9, 2024
Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforc
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClickDimensions
JANUARY 9, 2024
A well-managed sales pipeline is the lifeblood of any successful sales operation. However, it’s not without its challenges. Small to medium sized businesses (SMBs) with well-defined sales processes and effective pipeline management experience an 18% increase in revenue growth compared to those without. Page Contents Toggle Prospect Qualification Pipeline Visibility Sales Cycle Length Forecasting Accuracy Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack In thi
The Daily Egg
JANUARY 9, 2024
Outbound Interactive Voice Response (IVR) systems are transforming business-customer interactions by automating tasks like appointment reminders and payment confirmations. This frees up. The post How an Outbound IVR Relieves Reps of the Most Tedious Tasks appeared first on The Daily Egg.
Martech
JANUARY 9, 2024
How do you make sure your digital events are engaging and effective with your audience? Look at the data. And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. “Whether you’re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarT
illumin
JANUARY 9, 2024
As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Square 2 Marketing
JANUARY 9, 2024
What does that headline mean? It means generating leads for any business is not getting easier, it’s getting harder. It means generating leads takes very specific skills, expertise and tools. It means what you did last year probably isn’t what you should be doing this year. It means the playing field is changing, and what you do has to change too. It means that you need a well-designed go-to-market strategy that positions your company to be remarkable in your industry, so your prospects notice y
SocialPilot
JANUARY 9, 2024
Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Social media marketers have found themselves a perfect sidekick that aids them in generating social media content at breakneck speed.
CMSWire
JANUARY 9, 2024
Explore the groundbreaking GPT Store launch — a key turning point for AI, opening doors for creators and marketers alike. Continue reading.
Content Marketing Institute
JANUARY 9, 2024
Don’t sabotage your year by blaming yourself or your team for something that isn’t working well or punishing everybody with an “improvement” plan. Instead, take this less-traveled path to success.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
PureB2B
JANUARY 9, 2024
BANT offers a strategic framework that empowers sales teams to focus on high-quality leads with the interest and capacity to purchase.
CMSWire
JANUARY 9, 2024
Explore the evolving DXP landscape: How Umbraco and Sitecore shape your digital project's future. Continue reading.
Optinmonster
JANUARY 9, 2024
If you want better results, whether that’s more leads, more email subscribers, or more sales, OptinMonster’s new AI Popups will get you there. Marketing is all about communication, so it’s no surprise to know that one of the biggest factors that can make or break a marketing campaign is copy. Bad copy will instantly put off prospects.
SmartBrief - Marketing
JANUARY 9, 2024
Doing more with less seems to be a common challenge agencies and brands currently face. However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. In recent years, brands have increasingly fueled their marketing initiatives with extravagant experiential pop-ups and digital immersive experiences.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
CMSWire
JANUARY 9, 2024
In 2024 there are several trends that major companies should be tracking. Continue reading.
The Daily Egg
JANUARY 9, 2024
These days, firewalls aren’t just a part of building construction. More often, the term refers to a key component of your network. The post What Is a Firewall and How Do I Know If It’s Working? appeared first on The Daily Egg.
Hubspot
JANUARY 9, 2024
The art of door-to-door sales is timeless — even during the rise of modern sales strategies. There’s no two ways about it: D2D sales can be tricky. That said, the typical base salary for D2D reps is around $61,800 per year — a figure above the national average. To top it off, high performers can earn over $100,000 annually. So, if you can master the art of door-to-door sales, the juice is worth the squeeze on the income front.
Salesforce Marketing Cloud
JANUARY 9, 2024
As someone who spent more than 10 years as an account executive (AE), I’ve had my fair share of job interviews. Now as a CEO, I’ll soon be growing my own team. When I think about how to conduct an interview, I’m looking for questions that show a candidate’s resume and background. What can I ask to reveal how a seller deals with customers and what that could mean for the company?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
DivvyHQ
JANUARY 9, 2024
When you peel back the content curtain inside most companies, you'll find that almost everyone is trying to output more quality content. But a consistent challenge is getting in the way: effective collaboration. This is the exact subject Shane Barker is tackling today on the DivvyHQ blog. Keep reading to learn about 4 innovative approaches that focus on introducing production partners and collaboration technologies to help you create a well-oiled content production machine that can scale.
MarketMuse
JANUARY 9, 2024
Learn how to write a newsjacking article for the new year, including tips for choosing a topic, creating a writing prompt, and crowdsourcing the article.
SmartBrief - Marketing
JANUARY 9, 2024
Doing more with less seems to be a common challenge agencies and brands currently face. However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. In recent years, brands have increasingly fueled their marketing initiatives with extravagant experiential pop-ups and digital immersive experiences.
Stevens & Tate
JANUARY 9, 2024
There are two main types of marketing, inbound and outbound marketing. Inbound marketing is a strategy in which you position yourself to be found by your target audience. This provides them with the content they need to inform themselves and to move through the first stages of the sales funnel on their own (SEO and content marketing are both examples of inbound).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sana Commerce
JANUARY 9, 2024
In the B2B e-commerce landscape, businesses are always in search of strategic solutions to overcome challenges, streamline operations, and establish a robust online presence. Regout Balance systems, a trailblazer in height adjustment for touchscreen display solutions, found themselves in a similar quest. Faced with the intricacies of meeting specific customer needs, they sought innovative approaches to enhance operational efficiency.
Benchmark Email
JANUARY 9, 2024
Social media has become a double-edged sword. While it offers a powerful platform for engagement and communication, it also presents a potential minefield for crises and reputation management. For financial institutions, being well-prepared to navigate the challenges that arise on social media during times of crisis is extremely crucial. This guide outlines effective strategies for… The post Crisis Management on Social Media: A Guide for Finance Companies appeared first on Benchmark Email
Seismic
JANUARY 9, 2024
As a sales enablement leader, you know that a new year brings new opportunities for improvement and growth. January marks a fresh fiscal start for many sales teams, and organizations will host a sales kickoff (SKO) to align their go-to-market (GTM) orgs and launch new sales processes. That’s why right now is a great time to improve and modernize your enablement strategy.
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