Marketing Insider Group
AUGUST 13, 2018
There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making. Or, two, focusing […]. The post How to Define and Measure the ROI of Content Marketing?
Adobe Experience Cloud Blog
AUGUST 13, 2018
If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Just in case, here’s a brief introduction. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018.
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Zoominfo
AUGUST 13, 2018
We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information. Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition
KoMarketing Associates
AUGUST 13, 2018
As marketers continue to integrate marketing technology into their strategies, new research shows that they believe it is quickly evolving. Walker Sands recently conducted the “State of Martech 2018” report and discovered that most marketers (48 percent) believe that the marketing technology landscape has “evolved rapidly” over the past three years.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Contently
AUGUST 13, 2018
We all like to feel affirmed, right? I certainly do. That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. Her description of my job elevates it beyond copy-editing Powerpoint decks. Her piece for the Content Standard argues, “Proofreading’s important, but it’s only the tip of the iceberg,” which is music to my ears.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
AUGUST 13, 2018
In last month’s post , we reviewed a number of examples of legacy firms who’ve made successful — and inspiring — digital transformations. Walmart, Pitney Bowes, JPMorgan Chase and the city of Cary, North Carolina. Despite their vast differences, we can learn from the common elements that brought them success. So today, I’ll dig a little deeper into these success factors and deliver some specific recommendations.
Vidyard
AUGUST 13, 2018
Video is an important part of good content strategies The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. As a speaker at INBOUND2018 in September, we look at the absolute fundamentals of creating your own authentic video with the tools you already have at hand.
Contently
AUGUST 13, 2018
We all like to feel affirmed, right? I certainly do. That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. Her description of my job elevates it beyond copy-editing Powerpoint decks. Her piece for the Content Standard argues, “Proofreading’s important, but it’s only the tip of the iceberg,” which is music to my ears.
JotForm
AUGUST 13, 2018
The rules of an Olympic relay race are simple. Each team has four athletes who run as fast as they can (for a set distance) before passing a baton to the next runner. The fastest team wins. The baton handoff, though, is not always simple. Imagine passing an 11-inch tube to your teammate while spr.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
DrumUp
AUGUST 13, 2018
Social media platforms are the main stage of advertising efforts for most companies nowadays. Results of viewer engagement on these pages can affect your ranking on search engines as well as improve – or deteriorate – your brand entirely. Companies have been looking for ways to legally and organically boost their numbers on social media.
Spiralytics
AUGUST 13, 2018
Paid search advertising is an integral part of a brand’s marketing efforts because it’s a highly-targeted form of communication that allows for more relevant and timely communications. The concept relatively basic, but that means almost all companies do it—including your competitors.
Kapost
AUGUST 13, 2018
Marketers want to invest their time, energy, and resources into strategies that produce measurable results. That’s one of the driving forces behind the rising popularity of account-based marketing (ABM) in. The post How to Effectively Use Content in an Account-Based Marketing Strategy appeared first on Kapost Content Marketing Blog.
JotForm
AUGUST 13, 2018
Contrary to common belief, not all startups begin in a Silicon Valley garage with an “aha” moment. Take FullStory for example. Scott Voigt co-founded FullStory in Atlanta, GA and he also serves as the company’s CEO. FullStory is a tool that records and reproduces user experiences online so or.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Fusion Marketing Partners
AUGUST 13, 2018
To complete a purchase, businesses require an estimated 6.8 stakeholders to approve — an increase from an average of 5.4 […].
EveryoneSocial
AUGUST 13, 2018
The term thought leadership can be thrown out there loosely and sometimes it makes people groan. Understandably so, as more people like to claim that title without any backup or really just using the word too much in general. And while it may be a somewhat overused term to hear, thought leadership is still important today than ever before and it also matters to your business.
Fusion Marketing Partners
AUGUST 13, 2018
To complete a purchase, businesses require an estimated 6.8 stakeholders to approve — an increase from an average of 5.4 […].
Modern B2B
AUGUST 13, 2018
It’s safe to say that summer has officially arrived in the UK, and not just because we’ve had amazing weather for the last 2 months. Schools have broken up and many people will start heading off to even sunnier destinations for a break. Some call this period the “summer slowdown” and it can certainly feel that way […]. The post B2B marketing doesn’t take a summer break.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Only B2B
AUGUST 13, 2018
The post THE EVOLUTION OF CONTENT SYNDICATION appeared first on ONLY B2B.
Hubspot
AUGUST 13, 2018
“To establish true self-confidence, we must concentrate on our successes and forget about the failures and the negatives in our lives.” — Denis Waitley. I know what you’re thinking … easier said than done, right? Nobody is born with high or low self-confidence. Confidence is a feeling that people develop and work on over time. For most people, confidence is something that comes and goes.
ClickDimensions
AUGUST 13, 2018
“I don’t need to grow my email marketing lists,” said no marketer ever. While the quest to grow email marketing lists is as old as email marketing itself, in a post- GDPR world, the need to grow lists may now be more urgent for marketers. The repermissioning campaigns that organizations sent out before GDPR came into effect resulted in drastically reduced list sizes for many.
Conversica
AUGUST 13, 2018
Lead conversion metrics are vital to measuring the effectiveness of your marketing campaigns. When you know what those metrics are, you can determine which marketing channels are converting so you know where to focus your time and energy. There are many sources of advice out there on how to increase your lead conversion rates. What’s reliable, and what can you safely ignore?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
JotForm
AUGUST 13, 2018
Your customers need an easy way to pay you. That’s why we’ve made a point to seamlessly connect the world’s top payment processors directly into your forms. Today we’re welcoming a major addition to our suite of payment partners. Skrill is a world leader at enabling businesses to accept internat.
VisumCX
AUGUST 13, 2018
Photo Credit: Pixaby Just because two customers are close in age, live in big cities and earn similar incomes doesn’t mean they spend the same way. Despite what they have in common, they could be very different customers once we dig into the details. Once we understand what influences how people make decisions, we can look at how they rationalize the decisions they end up making.
EMagine B2B Blog
AUGUST 13, 2018
The current state of hospitals in the U.S. The financial performance of hospitals across the U.S. has been under pressure. 2016 was a low point with huge losses hitting some of the largest providers. Some of it pertains to changes in healthcare policy. Most of it has to do with imbalanced supply and demand, as well as poor operational management. For some time, hospitals have operated on a model of selling services and developing scale through mergers and acquisitions – overloading on reso
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
B2B Marketing Insights - WE
AUGUST 13, 2018
The most successful online businesses adapt quickly & consistently to reflect a market that’s constantly in flux. Have you completed a website update in the last 6 months? The last year? Two years? …Bueller? Ok, so maybe your business processes or services and products haven’t changed much in a handful of years. But what users expect from the websites they visit, in terms of functionality and appearance, have definitely changed.
Content Standard
AUGUST 13, 2018
In the documentary The Barkley Marathon: The Race That Eats Its Young, Gary “Lazarus Lake” Cantrell, the creator of the zany, nearly-impossible-to-complete ultra marathon says that when you compete with someone, you oftentimes form a close bond with them. While you may never be buddy-buddy with competitor brands, you can certainly learn something from their strengths and weaknesses to further your own brand understanding and place within the market.
Opt Intelligence
AUGUST 13, 2018
Data privacy and use is a major concern for both companies and consumers these days. How lead generation data is collected, stored and used is especially important to advertisers who are paying or have paid for targeting that includes both first and third-party data. Data privacy regulations are taking effect across the globe, and tighter restrictions are becoming the norm.
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