Inbox Insight

APRIL 14, 2023

Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. This is according to our first party research conducted among 200 senior B2B marketing professionals in our Insights for Professionals (IFP) community. Building an effective Target Account List (TAL) sets the solid foundations required for a successful Account-Based Marketing process.

Demand Generation 96

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 96

Content Marketing Institute

APRIL 14, 2023

An Oracle executive recently declared a unified platform beats a best-of-breed collection. But he, like every person on either side of the debate in the past 20 years, got it wrong. Here’s why.

Personalization 90

Personalization Best Practices Companies 90

The Mx Group

APRIL 14, 2023

Paper 118

Paper ROI Branding Brand Identity 118

Strategic-IC

APRIL 14, 2023

What can you take away from 25 years in Agency life? Judging by our most recent Let's talk ABM interview, a lot! Since its inception some 25 years ago, the Founder and CEO of strategicabm, Alex Embling , has evolved and transformed the Agency to focus on pure-play Account-based Marketing. And in that time, we have established ourselves as one of the foremost ABM consultancies, helping clients to win, grow and retain their most important accounts.

Account Based Marketing 62

Account Based Marketing ABM Advertising Agencies Paid Search Agency 62

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

APRIL 14, 2023

New technologies continue to become part of the content marketing landscape. Discover the seven biggest trends you should keep an eye on. The post 7 Content Writing Trends For 2023 appeared first on Search Engine Journal.

Trends 140

Trends Content Search Marketing Content Marketing 140

ClearVoice

APRIL 14, 2023

The importance of data-driven decisions has reached an all-time high. Today’s competitive landscape makes it critical to understand which metrics matter. Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023.

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

Martech

APRIL 14, 2023

Digital advertising revenue growth slowed to 10.8% last year with a total of $209.7 billion spent, according to the annual report from the Internet Advertising Bureau (IAB), conducted by PwC. This is a significant drop from 2021’s record 35% gain, but still a healthy gain. Unfortunately, the report expects worse numbers for 2023. Why we care. You know you’re in pretty good shape when a 10.8% revenue increase is a major slowdown.

Ads 99

Ads Mobile Advertising Display Advertisements 99

SmartBug Media

APRIL 14, 2023

The goal of a business is not only to convert a prospect to a customer but also to maintain that relationship in the long term, whether through subscriptions or one-time purchases. To achieve that longevity, you'll need your marketing, sales, and customer service teams to work together as one. Revenue operations (RevOps) can make this process much more manageable.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Budget 98

ClickDimensions

APRIL 14, 2023

Automation has made many processes in life easier and quicker, from automated medical equipment to auto focus on cameras, there are many different types and ways automation improves our lives in simplistic ways. When it comes to Marketing Automation, the general methodology is the same. Marketing Automation is designed to make processes simpler and quicker by removing the manual side of daily tasks.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

APRIL 14, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Jennifer Luby , Salesforce marketing cloud architect at the global consulting company JourneyBlazers. (Interview edited for length and clarity.) Q: How did you get where you are today? A: I started as an HTML e-mail developer for Richmond American Homes.

Enterprise Management 88

Enterprise Management Work Management Marketing Management Consulting 88

Litmus

APRIL 14, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Najee Bartley —accessibility expert, email and cloud page developer, and Grey’s Anatomy stan.

Communities 74

Communities Class Deliverability Paid Search Agency 74

Oktopost

APRIL 14, 2023

Social media has become a vital channel for businesses to connect with their customers and promote their brand. As the social media landscape continues to evolve, so do the challenges faced by social media managers in terms of content creation and management. The need for powerful and efficient tools to manage and create content has never been greater.

Social Media 62

Social Media Work Management Tools Media 62

Ignite

APRIL 14, 2023

When it comes to breaking down sales barriers and achieving serious growth, Ian Altman has done it time and again. He’s consistently recognized as one of the top experts on sales, and for good reason: He started, sold and grew multiple companies, taking their value from zero to more than a billion dollars. To help other business owners, executives and salespeople find the same type of success, Altman shared valuable insights in his book, Same Side Selling , and in his popular podcast of the same

Barriers 62

Barriers Practices Service Product 62

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

DAGMAR Marketing

APRIL 14, 2023

If you have yet to track form submissions, you have been missing out on one of the most effective ways to determine how well your forms are performing, which forms are performing best, and trace the success of your conversions. There are a few ways this can be achieved. One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM).

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Marketing Analytics Tools Tagging Google Analytics 52

Huptech Web

APRIL 14, 2023

Table Of Contents Introduction What is Brand Awareness? Why is eCommerce Testing Crucial?Why is Brand Awareness Important? The Role of Unique Digital Experiences in Building Brand Awareness Best Practices for Building Brand Awareness with Unique Digital Experiences Tips for Creating a Successful Digital Experience Case Studies of Successful Digital Experiences Common Mistakes to Avoid When Building a Digital Experience Future Trends in Building Brand Awareness with Unique Digital Experiences Fin

Ad Building 52

Ad Building Branding Brand Identity Customer Satisfaction 52

Drew Neisser

APRIL 14, 2023

In January 2023, Salesforce announced it was laying off 8,000 staffers, roughly 10% of its workforce. Smelling blood, five sharks of Wall Street—otherwise known as activist investors—started buying shares. It was a big blow for the brand that has been at the center of the tech world for the last 15 years, but one that it hasn’t been afraid to face head on.

CMO 52

CMO Lead Scoring Lead Ranking Marketing Qualified Leads 52

Square 2 Marketing

APRIL 14, 2023

This show was released on April 6, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , we discuss how long a revenue generation system takes to produce results. It’s the million dollar question. It’s the question everyone asks, but the answer is elusive – and for very good reasons.

Generation 52

Generation Marketing Budget Creation Demand Marketing Budget 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Bluetext

APRIL 14, 2023

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. Appetite for digitization of citizen services accelerated during the pandemic as agencies recognized a more intense need to transform communications and engage with citizens. At the same time, the DoD moved forward with a digital-forward strategy to guide the industry on how to best deliver transformative technologies.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Single Grain

APRIL 14, 2023

Enterprise SEO metrics are key indicators that help you measure the success of your search engine optimization campaign. For enterprises, optimizing your website for search engines can be particularly challenging because it involves working on large websites consisting of thousands of pages. If you don’t track the right set of SEO metrics, you can’t determine your SEO marketing returns on investment.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52