Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. At least, we don’t think you are. (If you’ve found the secret, please let us know! ) More than ever, you’re constantly competing against others for attention and eventual sales. Winning the battle means developing a solid strategy and tactics in operations and marketing. However, your competitors aren’t going to openly spill their secrets for success.

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Analysis Top of Funnel Advertising Agencies Content 287

ClickZ

JUNE 19, 2023

30-second summary: The rapid, incremental growth in data means analytics are essential to staying ahead now and in the future Marketers need to lean on data to make better, informed decisions It is critical to transition to GA4 by July 1st to avoid losing your data While some use GA4 standalone, tech platforms can help make it less complex Generative AI and automated content are set to produce a monumental influx of data, text, images, and videos on the web.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Kevin Indig

JUNE 19, 2023

Almost every website now uses JavaScript. While it's really handy for UX, it can harm your SEO! The challenge is you don't see JS problems. The page might look fine but the problem can exist! How to find and fix harmful JS issues? One option is using Chrome Developers Tools. OR: JetOctopus JS Tools - the most advanced JS crawler for pro users.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Heinz Marketing

JUNE 19, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 99

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. But the way to do it right, and what works best, is constantly evolving. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

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Marketing AI Stats Account Based Marketing Content Marketing 98

Ahrefs

JUNE 19, 2023

This is where the process of link prospecting comes in. Finding and evaluating the quality of a potential site is essential for link building success.

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Marketing Websites Link Building Ad Building Process 105

DivvyHQ

JUNE 19, 2023

Words have the power to shape our message - and they matter even more for creating content that is consistent and on-brand. Check out this article to learn five essential editorial guidelines to make sure your content strategy stays on point!

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Guidelines Marketing & Strategy Content Brand Identity 93

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? WHY IS IT NOT HAPPENING? Well, it can happen (and we’re offering these suggestions on how to increase the odds of it doing that), but if you’re not getting a lot of traffic to your content, you’re most likely committing one, or more, o

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Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

chiefmartech

JUNE 19, 2023

Lately, I’ve been excitedly talking about “composability” as a major new trend in martech (and business technology in general). But in the absence of defining it more precisely, the term has triggered some confusion and debate about what is or isn’t technically feasible today. So let’s rectify that. In the most broad sense, composability is simply the ability to combine things together.

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Enterprise Management API Work Management Marketing Management 68

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. You are not alone. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?) and dreading the spreadsheet every month—or six—is a common issue for both B2B and B2C content planners.

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Oktopost

JUNE 19, 2023

Ah, lead generation – that everlasting conversation. For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

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Lead Ranking Social Media Lead Generation Lead Scoring 62

Only B2B

JUNE 19, 2023

In the current highly competitive business environment, generating high-quality leads and expediting the sales journey is of utmost importance. BANT qualification, a well-established approach in lead assessment, has revolutionized the game by offering a framework to evaluate prospects and identify sales-ready leads. Implementing BANT qualification results in a 20% increase in sales opportunities, while organizations prioritizing BANT-qualified leads achieve 20% higher win rates.

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Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

RDIGS

JUNE 19, 2023

B2B customer journey orchestration & touchpoints mark the road map to successful client outcomes. By mapping the stages of your customer’s journeys, you can determine how to deliver clients’ desired products and gratifying experiences that encourage subscription renewals and increased revenue. Thus, customer journey B2B touchpoints serve as a potent instrument for boosting the efficacy of your customer success strategy.

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B2B Touchpoints Work Management Marketing Management 52

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Binary Demand

JUNE 19, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. But there’s so much more.

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Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Benchmark Email

JUNE 19, 2023

Efficient marketing is crucial to your business. It spreads brand awareness, engages with potential (and existing) customers, and of course, drives business to your website and increases revenue. With a global market that was worth around $321 billion in 2022, and is expected to reach a staggering $671.86 billion by 2029, it is also a… The post 8 Things You Must Include in Your 2023 Marketing Agenda appeared first on Benchmark Email.

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Fount Media

JUNE 19, 2023

Setting smart sales targets and goals is essential for the success of any business. It provides direction, focus, and motivation to your sales team, ensuring that they are working towards achieving specific objectives. By not having a proper budget your business, marketing, and sales teams may face a financial burden The post 5 Techniques to Develop Smart Business Sales Goals & Targets!

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Business Email Marketing Paid Search Agency Companies 52

Content Science Review

JUNE 19, 2023

Establishing or growing a content team? Get a roundup of facts about leading content teams from Content Science Review.

Leads 52

Leads Lead Marketing Qualified Leads Content 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Brandpoint

JUNE 19, 2023

This post was originally published in May 2022 and has been updated for relevance and clarity. While many marketers face the same hurdles in their departments, each industry brings a unique angle to these roadblocks. For example, scaling and maintaining your lead generation efforts will always be a focus area for marketers, but depending on your type of business, the details of why this is a challenge can vary.

Work Management 62

Work Management Paid Search Agency Marketing Management Planning 62

The Lead Agency

JUNE 19, 2023

Blogging has become a popular way for businesses to connect with their audience and establish themselves as thought leaders in their industry. However, in order for your B2B blog to be successful, it needs to be SEO-optimised. This means that your blog needs to be written in a way that appeals to both humans and search engines. In this article, we will explore the fundamentals of B2B blogging for SEO and provide tips and best practices to help you create blog content that not only engages your a

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SEO B2B Lead Ranking Lead Scoring 117

Single Grain

JUNE 19, 2023

There are many advertising outlets, and it can be confusing for advertisers to know the best platform to post ads. Fortunately, most businesses can convert leads and reduce their ROAS with search engine giant Google. Brands can advertise on more than Google Search. They offer many products, such as Gmail and YouTube, making this a flexible advertising platform.

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Convert

JUNE 19, 2023

Interview with May Chin May Chin’s path to experimentation wasn’t a straight shot. Instead, she gravitated towards the fast-paced world of startups, where decisions are often made on the fly. Amidst this chaos, she started to question the method behind the madness which led her to the realm of robust measurement and idea validation. May says optimization is all about “Innovation driven by the scientific method”, where every A/B test result isn’t a binary go, no-go decision, but

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A/B testing Startups Statistics Validation 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Single Grain

JUNE 19, 2023

As digital media platforms are cracking down on how user data is tracked, marketers across the globe find themselves having to adapt rapidly. Now that internet users are being prompted to “opt-in” to data collection for advertising purposes (instead of “opting out”), it poses very significant challenges in interpreting marketing efforts, especially on social media.

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ClearVoice

JUNE 19, 2023

Individual social media platforms may come and go. But social media as a whole is here to stay and will likely remain deeply ingrained within modern society. If you’re looking for statistics to better understand what social media has in store for marketers and content creators this year, it’s your lucky day. Below is a compilation of some of the most relevant social media statistics every marketer and content creator should know in 2023.

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Social Media Statistics Social Marketing Advertising Agencies 52

Single Grain

JUNE 19, 2023

Content creation plays a pivotal role in establishing your brand’s online presence and driving engagement. To maximize your efforts and achieve exceptional results, it’s crucial to harness the potential of your brand’s pillar content. In this blog post, we’ll explore how you can leverage pillar content to skyrocket your output, amplify your reach and captivate your target audience.

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Webinar Metrics Content Marketing & Strategy Youtube 52

Atomic Reach

JUNE 19, 2023

It’s our job to listen to all sides of social media - this means algorithms & people. Actionable social listening to inform creative concepts and influencer marketing is made possible by data. The diversity of the insights we provide enables us to be free of bias when making creative and influencer recommendations. The proposed recent change in Reddit’s API pricing and its impact on third-party apps has some people spooked.

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API Marketing Proposals Communities Aggregators 64

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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