Fri.Apr 07, 2023

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Copyright Guidance Gives Content Marketers an Easy Decision on AI vs. Human Content

Content Marketing Institute

Behind all the headlines around AI-generative content news in recent weeks is a memo from the U.S. Copyright Office. It should prompt content marketers to make more deliberate decisions about who or what creates content.

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Google On Staging Sites & Preventing Accidental Indexing via @sejournal, @MattGSouthern

Search Engine Journal

Check out the highlights from Google's latest Search Off The Record podcast discussing website launches, preventing staging site indexing, and domain name choices. The post Google On Staging Sites & Preventing Accidental Indexing appeared first on Search Engine Journal.

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Wrike Alternatives

The Daily Egg

Project teams constantly juggle multiple tasks, creating an administrative nightmare for project managers. From disconnected teams and time and budgetary constraints to. The post Wrike Alternatives appeared first on The Daily Egg.

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SEO Vs. Web Developers: Who Should Lead Implementation? via @sejournal, @tonynwright

Search Engine Journal

Let's discuss the challenges that SEO pros face when working with web developers and IT professionals and the benefits of SEO-led implementation. The post SEO Vs. Web Developers: Who Should Lead Implementation? appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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ReQtest Review

The Daily Egg

ReQtest is a comprehensive solution for IT teams looking for streamlined requirements management, test management, and bug-tracking capabilities. Thanks to its highly. The post ReQtest Review appeared first on The Daily Egg.

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LinkedIn Content Strategy: Thought Leadership For the Win!

ClearVoice

What if there was an established, legitimate platform that was still aching for quality content? A place where you could gain traction if you knew how to do content right? And what if it had much less competition than other social media platforms? There is. It’s LinkedIn. LinkedIn is a platform focused on business and professionals. There are 900 million members on LinkedIn.

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This week’s new AI/ChatGPT-powered martech products

Martech

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

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Generative CRM — Here’s What It’ll Mean For Your Business

Salesforce Marketing Cloud

The employee view Imagine you’re a sales rep today and you’ve just been assigned a new account. How many hours would it take you to find a company overview, catch up on the latest company news, find the right contacts, and draft an intro email? Now imagine your customer relationship management (CRM) platform doing all this in seconds, so you can fine-tune that email and send it sooner.

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Top Ways to Prepare Your Email Campaigns for Summer Sales

SmartBug Media

Compared to massive peaks in revenue and performance around Black Friday, Cyber Monday, and the winter holidays, the summer season in the e-commerce world tends to be a bit slower. Summer is the time of year when people are out and about, celebrating warmer weather, and taking trips to see friends and family. It’s about recharging, relaxing, and enjoying the outdoors.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Season 2: Episode 12 – What Companies and What Leaders Are Right for a Revenue Generation System

Square 2 Marketing

This show was released on March 30, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , we discuss that not everyone is right for a revenue generation system like the one we’ve been talking about for the last few months.

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Email Debrief: Do Email Marketers Need AI?

Litmus

Welcome back to our monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brainspace. This month, I’m sharing my thoughts on our dive into Artificial Intelligence (AI) marketing services in “ Do Email Marketers Need AI? ” Hosted by… well, I suppose I was hosting this one, wasn’t I?

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Tips for Better QR Codes in 2023

Navigate the Channel

Love ‘em or hate ‘em, QR codes are back, as their ability to store more data (up to 100 times) in a much smaller space than a barcode system, became priceless during the no-contact years of the COVID-19 pandemic. But even with the QR code’s impressive revival, many B2B companies continue to struggle with effective use of the squiggly squares. Strategies exist for when and how to use QR codes well and here we’re highlighting six smart QR code practices.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot

What do ebooks, graphic design software, and online courses have in common? They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. Doing so comes with some unique benefits like low overhead costs and not having to worry about storing inventory.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Recession or Softlanding: 6 strategies HubSpot can enable to combat market uncertainty

Lake One

Whether you think we’re heading for a recession, a soft landing, or somewhere in between, one thing is certain, working pipelines right now – sucks! From manufacturing and construction to software and services, every business I talk to shares similar feedback: Pipeline is sluggish, and deal cycles are slowing Deal structure is changing (i.e, shorter, smaller projects vs. long term strategic plans and agreements) Pipeline quotas need to increase to accommodate revenue needs in this new envi

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Adapting B2B Digital in a Downturn

Drew Neisser

How are B2B marketers adapting their digital experiences in a down economy? We covered the topic with two superstar marketing execs based across the pond from our NYC studio: Tom Bianchi of Acquia and Warren Daniels of Bynder. Are you creating knock-your-socks-off content? Do you have a clickable demo for your business? How are you connecting digital and physical experiences for customers, employees, and partners?

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Recession or Softlanding: 6 strategies HubSpot can enable to combat market uncertainty

Lake One

Whether you think we’re heading for a recession, a soft landing, or somewhere in between, one thing is certain, working pipelines right now – sucks! From manufacturing and construction to software and services, every business I talk to shares similar feedback: Pipeline is sluggish, and deal cycles are slowing Deal structure is changing (i.e, shorter, smaller projects vs. long term strategic plans and agreements) Pipeline quotas need to increase to accommodate revenue needs in this new envi

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What Happens When You Design With Your Customers?

Salesforce Marketing Cloud

When a designer weaves customer voices into the design process, it’s a win for the user and the business. This approach proved effective for our newly released product Briefcase Builder , which invited user research from concept to pilot to adoption. Designing with users led to many pilot companies happily converting to post-launch production last month.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Maximizing User Experience: Guide to eCommerce Website Testing

Huptech Web

Table Of Contents Introduction What is eCommerce Testing? Why is eCommerce Testing Crucial? Types of eCommerce Testing What to Test on eCommerce Websites? Common Bugs in eCommerce Website Testing Best Practices for eCommerce Testing FAQs – Frequently Asked Questions Wrapping Up Introduction The eCommerce industry has experienced significant growth in recent years, with more and more consumers choosing to shop online.

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Sana Commerce Named Top 10 Ecommerce Solutions Provider in 2023 by CIO Outlook

Sana Commerce

We are thrilled to announce that Sana Commerce has been named one of the top 10 e-commerce solutions providers in 2023 by CIO Outlook. This prestigious recognition honors the most innovative and influential companies that are transforming the e-commerce industry in the Asia-Pacific region. CIO Outlook is a leading technology magazine that provides a platform for decision-makers and thought leaders to share their insights and opinions on the latest trends and advancements in various industries.

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What Is a Brand Ambassador and Why Do You Need One?

Single Grain

Having a brand ambassador for your business is an effective marketing strategy that improves your brand image and increases trust. Brand advocates help humanize your company and provide positive word-of-mouth publicity to help your business connect with your prospects. This article will tell you everything you need to know about what a brand ambassador is and what benefits they bring to a business.