Salesforce Marketing Cloud

JANUARY 4, 2024

Influencing an audience to take action is tough business. Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SendX

JANUARY 4, 2024

Google made a significant announcement introducing substantial changes set to impact email senders dispatching over 5,000 emails daily to Gmail inboxes.

Google 195

Google Deliverability 195

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Staying ahead of the curve is crucial to success. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? There’s an estimated 4.9 billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right?

Trends 144

Trends Lead Scoring Lead Ranking Brand Identity 144

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

JANUARY 4, 2024

Website speed is often seen as the main factor impacting customer conversions. However, speed is just one element that contributes to broader digital friction. Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. Factor fixation Recently, my boss, Ken Goldshvartz, was on The Frictionless Experience podcast to discuss putting website speed into a broader context.

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Optimization Analysis Comparison Opt-in 127

Martech

JANUARY 4, 2024

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. It’s so important and also constantly changing. New channels, new platforms, new customer expectations, how do you keep on top of them all? Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

illumin

JANUARY 4, 2024

E-commerce has shown rapid growth this past decade, and Black Friday 2023 further exemplified how critical online shopping is for retail and advertisers. Black Friday weekend saw record sales in 2023. While e-commerce saw impressive growth, brick-and-mortar sales only grew by a measly 1.1%. Sales growth returned to pre-pandemic levels for Black Friday 2023, with discounts drawing in shoppers and persuading them to loosen their purse strings. eMarketer reports that approximately 72% of holiday

Mobile Advertising 101

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 101

Martech

JANUARY 4, 2024

TransUnion today announced the launch of a new and improved identity graph to deliver better identity resolution and demographic enrichment. TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The identity graph supports the full range of these solutions. The graph uses AI to cluster identifiers into individuals and households and evaluate the strength of the resulting profiles.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Demographics Customer Surveys 107

Ahrefs

JANUARY 4, 2024

Check out our website audit checklist to discover the critical issues you need to fix. We’ve cut out the fluff and pinpointed important issues that are not only worth fixing but also move the needle for SEO and user experience.

Marketing Websites 101

Marketing Websites SEO 101

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

JANUARY 4, 2024

Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.

Startups 100

Startups Brand Identity Branding Thought Leadership 100

SocialPilot

JANUARY 4, 2024

Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. Here’s the deal: they’re not just dates on a calendar. These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content.

Social Media 98

Social Media Media Planning Social Marketing 98

Square 2 Marketing

JANUARY 4, 2024

You’ve been asking and we’ve been answering questions for over 20 years around how to generate more leads, scale revenue, make sales more effective and grow your companies. Over the past few years, a lot of those answers have been in the form of a podcast, LIVECast and video series. We started with Smash the Funnel, The Podcast that ran for two seasons and produced more than 15 episodes.

Top of Funnel 95

Top of Funnel Video Marketing Positioning Generation 95

Martech

JANUARY 4, 2024

Consumers spent $220.1 billion online during the recent holiday season, up $10.4 billion on the previous year, a growth of almost 5%. That’s an all-time record, as measured by Adobe Analytics (based on over one trillion visits to U.S. retail sites). Buy Now Pay Later transactions also broke records. Another driver was major discounting by retailers.

Pricing 94

Pricing Price Customer Surveys Cost 94

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

CMSWire

JANUARY 4, 2024

Explore the top 10 breakthrough marketing articles of the year. Unveil insights and strategies that are redefining the marketing landscape. Continue reading.

Marketing & Strategy 100

Marketing & Strategy Marketing Marketing Strategy Social Media 100

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? There’s an estimated 4.9 billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right?

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. How often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it’s ineffective and wasteful.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Martech

JANUARY 4, 2024

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on Jan. 4, 2024. If you, as a Chrome user, have been affected, you will will receive a notification when you open Chrome on either desktop or Android devices.

Google 85

Google Eye-Tracking Privacy Advertisements 85

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

CMSWire

JANUARY 4, 2024

A profile of Melissa Henley, Vice President of Customer Experience, KeyShot — one of CMSWire's top contributors of 2023. Continue reading.

Ideal Customer Profiles 86

Ideal Customer Profiles Profiling Advertising Channels 86

33Across

JANUARY 4, 2024

For 1% of global Chrome users, Tracking Protection will be activated, marking the first in a series of major steps toward third-party cookie deprecation this year. Performance Marketing World rounded up. The post Google’s Cookie Kill Off Finally Begins: 12 Marketing Experts on “Distorting Metrics” and Quitting the Data “Obsession” appeared first on 33Across.

Activities 62

Activities Marketing Media 62

Ignite

JANUARY 4, 2024

Sales and marketing are often thought of as an oil and water mixture: two necessary components that don’t work well together. Why is that so often the case? Typically, it’s because these two critical departments are misaligned.

Marketing 62

Marketing 62

33Across

JANUARY 4, 2024

Now that Google put its cookie deprecation plan in motion, how will it impact digital advertising as a whole and what can we expect to see? 33Across President, Paul Bell, weighs in on what needs to be done for success. The post Google Finally Pulls the Trigger on Third-Party Tracking Cookies appeared first on 33Across.

Google 62

Google Advertisements Advertising Media 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

JANUARY 4, 2024

Having a bad sales month? We’ve all been there. Nobody is answering the phone and emails, and it seems like your prospects are falling off the face of the Earth. Two days until the end of the month; your quota is complete by 67%. You can’t seem to get into a groove, and frustration is becoming all too familiar of an emotion. It's official: You’re in a slump.

Top of Funnel 73

Top of Funnel Work Management Marketing Management Paid Search Agency 73

Marketri

JANUARY 4, 2024

We tapped into the collective wisdom of diverse marketing leaders to determine where the field is headed in 2024 and beyond.

Marketing 62

Marketing 62

Huptech Web

JANUARY 4, 2024

Arе you and е-commerce brand searching for cost-effective strategies to enhance your brand’s performance? Or a businеss ownеr looking for actual, mеasurablе results, trying to connеct with morе customеrs bеcausе traditional advertising isn’t as еffеctivе nowadays? Thеn, we’ve brought you a perfect solution to your challenges. It’s a strategy that еnsurеs you gеt valuе for every dollar spent, making your brand stand out and connеct with your targеt audiеncе.

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

SalesGrape

JANUARY 4, 2024

Mastering Outbound Appointment Setting: Nurturing Leads Through the Sales Funnel In the dynamic landscape of sales, effective lead nurturing is paramount to success. Among the myriad strategies available, outbound appointment setting stands out as a powerful tool to guide leads through the sales funnel. This article delves into the intricacies of nurturing leads using outbound calling.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Leads 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

B2B Digital Marketer

JANUARY 4, 2024

Building Bonds Over Cold Calls Introduction In this thought-provoking episode, Chris Beall masterfully delves into the nuances of trust in B2B cold calling. He uncovers the connection between ancient wisdom and successful cold calling strategies, emphasizing the crucial first 7 seconds to dissolve fear and engage with tactical empathy. Chris challenges the common ‘value-first’ approach, advocating instead for deep human connections, which are fundamental in cold calling success.

Cold Calling 52

Cold Calling Trust Marketing B2B Sales Interactive Marketing 52

Contify

JANUARY 4, 2024

Learn about the key enhancements and new features Contify introduced in 2023, and how they contribute to a more insightful, user-friendly MI/CI experience.

Features 52

Features 52

Valasys

JANUARY 4, 2024

Google is throwing third-party cookies out the window and replacing them with Privacy Sandbox! This revolutionary initiative puts privacy center stage and rewrites the rules of online advertising with a people-first model. Buckle up, web world, it’s gonna be a wild ride! Google’s cookie jar is shaking! After years of testing, they’re finally dipping 1% of Chrome users into the Privacy Sandbox pool in Q1 2024, waving goodbye to third-party cookies for good.

Google 45

Google API Privacy Press 45