ANNUITAS

MARCH 4, 2014

'Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. You know what I’m talking about…it’s the quote that launched a thousand venture money pitch decks. “ By 2017 the CMO will spend more on technology than the CIO. ”. Forbes columnist Lisa Arthur summed it up really well in her article analyzing the prediction; “1) … marketing is becoming increasingly technology-based 2) Harnessing and mastering Big Data is now key to achieving c

Enterprise Management 198

Enterprise Management Work Management Marketing Automation Services Marketing Management 198

Avitage

MARCH 4, 2014

'This isn’t just a cute phrase. Long time, serious content practitioners, the technical pros in this business, use the term “intelligent content” deliberately. So much so it’s the name of their conference. They also call themselves “content strategists”. Given the importance – and confusion – of content strategy for content marketers, I wanted to see for myself what could apply to our content operations practice.

Enterprise Management 173

Enterprise Management Content Marketing Content Conference 173

Customer Experience Matrix

MARCH 4, 2014

'My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. Like the other firms, Vendemore uses IP address to identify the company of Web site visitors, spots visitors of interest to its clients, and sends targeted ads to those visitors.

Top of Funnel 152

Top of Funnel Advertising Funnels Paid Search Agency Display 152

Convince & Convert

MARCH 4, 2014

'Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Predictive analytics interest has skyrocketed over the last year, according to Google trends. The reason?

Analytics 157

Analytics Marketing Analytics Tools Forecasting Social Networks 157

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Webinar Metrics

Anything Goes Marketing

MARCH 4, 2014

'This past week I joined more than 100 customer reference and advocacy professionals at the Summit on Customer Engagement in the Bay Area. I was there to learn as well as share what I''ve experienced with our customers at Influitive. The theme of the conference was to go broader when it comes to reference management and advocacy - to get to "the other 90%".

Conference 109

Conference Marketing 109

SugarCRM

MARCH 4, 2014

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 88

Advertising Agencies Gartner Lead Nurturing Forrester 88

LEADership

MARCH 4, 2014

'As B2B marketers, we are continually challenged with being innovative, driving results, raising the bar for customer experience, revolutionizing lead generation, improving the bottom line, and so on…endless pressure! While consistency, best practice, perseverance and team work are all important, you also need a good measure of inspiration from time to time.

B2B Marketing 65

B2B Marketing Lead Ranking CMO Planning 65

EMagine B2B Blog

MARCH 4, 2014

'Some of eMagine’s best blog posts come out of questions that clients ask of us. Recently a client wanted to know: what is the VALUE of SEO for your website, for your organization? What is the reward and improvement that can come from a complete SEO optimization? I answered these questions, but using an analogy to help me explain. Let’s consider your website a destination, like Stonehenge, for example.

SEO 64

SEO Search Engine Marketing Keywords Search Marketing 64

Hubspot

MARCH 4, 2014

'There''s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email , common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn''t matter how optimized your emails are if you can''t see the results of your efforts -- not to mention measure whether email is helping you hit your goals.

Email Marketing 61

Email Marketing Top of Funnel Clickthrough CTR 61

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

E-Spirit

MARCH 4, 2014

As you most likely have already noticed, the e-Spirit website for the Americas has been completely re-designed for 2014 from the home page to the closing credits. This is far more than a face lift, although I think you’ll agree that the graphics, fonts and layouts work together to tell our story in a readable and appealing way.

Marketing Websites 40

Marketing Websites Advertising Agencies Design Content 40

Hubspot

MARCH 4, 2014

'A recent conversation a few of us full-time bloggers had via our corporate chat platform: "Before I check the style guide , does anyone remember if we capitalize the word my in headlines?". "Yeah. It''s a pronoun. right?". "I don''t remember what it is, but I know it''s capitalized.". "Yeah. I don''t remember what anything is called in grammar. #blogconfession".

Blogger 56

Blogger Terms and Conditions Hubspot Google 56

Biznology

MARCH 4, 2014

'In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. Your second step is to grow a community around the writing you’re doing on your blog. Step three is to start writing for sites that have bigger, stronger, and more influential readerships than your own blog does.

Blogger 175

Blogger Twitter Facebook Social Media 175

Hubspot

MARCH 4, 2014

'Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? We turned to some of the best storytellers we''ve had the pleasure of working with this year -- the all-star cast of the 2013 INBOUND Bold Talks.

Storytelling 54

Storytelling Startups Bundling Training 54

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Social Media

ViewPoint

MARCH 4, 2014

'Inbound marketing is all the rage. Marketers are falling all over themselves to jump on the bandwagon, convinced that inbound is the path to more leads, less cost, and better business results across the board. But there are problems with inbound marketing. It’s a strategy that can be tremendously successful, but only if done correctly. Here are three ways inbound marketing might actually be hurting your business, and how to fix each problem.

Inbound Marketing 240

Inbound Marketing Top of Funnel Lead Qualification Sales Qualified Leads 240

Hubspot

MARCH 4, 2014

'It''s a tough world out there for CMOs. Consumers have changed the way they buy. Technology has changed the way we''re working with Sales and IT. Finding top talent has become even more competitive. These trends have changed the way we operate our business and raise new issues CMOs have never faced before. To help fellow CMOs find answers to some of these important issues, I chatted with Jake Sorofman , Research Director at Gartner.

Gartner 53

Gartner CMO Storytelling Thought Leadership 53

Digital B2B Marketing

MARCH 4, 2014

'LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. It seems like the perfect opportunity, but it is brand new territory. What should you expect going in? How should you approach it? Although it has only been available for two weeks, and only to a handful of people, here are my initial expectations. 1.

Linkedin 178

Linkedin Content Marketing Advertising Agencies Content 178

Paul Gillin

MARCH 4, 2014

'This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. What’s more, 12% of American companies plan to hire a full-time blogger in 2014.” Holy cow!

Research 74

Research Lead Scoring Lead Ranking Validation 74

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Webbiquity

MARCH 4, 2014

'One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Every stakeholder in an enterprise—every customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholder—has a voice.

Guidelines 213

Guidelines Enterprise Management Wiki Social Media 213