Marketing Insider Group

MARCH 7, 2016

With so many blogs and articles out there on the latest and hottest content marketing trends, technologies, channels and tools, how do you keep up and know which ones you should be paying attention to? To help content marketers get up to speed and stay ahead of the curve, CJG Digital Marketing has picked out eight key trends and movers that will change the marketing space in 2016 which you can’t ignore.

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Trends First-Mover Advantage Content Marketing Content 149

Biznology

MARCH 7, 2016

Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual , and write your website content. Your look, text, and message should resonate with your audience. Who are you talking to, anyway? Writing in a casual conversational manner is crucial to the success of your website content. Take steps to identify your audience — see what they’re looking at, get rid of anxiety triggers, tap into the right POV, and most importantly, stop faking it!

Marketing Websites 119

Marketing Websites Top of Funnel Content Internet Marketing 119

Marketing Insider Group

MARCH 7, 2016

At the beginning of each year, business thought leaders from every industry announce their predictions for new trends and innovations. In previous years, popular predictions have been the internet of things, omni-channel and personalization, among others. With regards to content marketing, delivering relevant content to your audience, wherever they are, has typically been the mantra for most of these predictions, and […].

Mobile Marketing 124

Mobile Marketing Content Marketing Content Internet Marketing 124

Convince & Convert

MARCH 7, 2016

Image via Unsplash. In many modern organizations, the right hand doesn’t always know what the left hand is doing. Marketing is… crafting messages? Sales… is building relationships? HR is… handling benefits? With each department so fervently focused on its own objectives, we often have a rather limited view of what our coworkers are actually tasked with.

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Curation Paid Search Agency Lock-In Thought Leadership 148

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Ambal's Amusings

MARCH 7, 2016

No, I didn’t mean the physical act of running. I am not qualified to comment about that. Kumar is the family expert to comment about running, “runner’s high”, marathoning etc. The only thing I have done is watch running from the sidelines ( Chasing Marathoner Kumar – 3M Half Marathon in Austin, Chasing Marathoner Kumar – Primos … Continue reading On Running.

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Act-On High Quality Lead 100

SugarCRM

MARCH 7, 2016

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a

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Adwords Google Lead Scoring Lead Ranking 79

Convince & Convert

MARCH 7, 2016

Human Neural Passageways Crave Story. Kendall Haven is a trailblazer. As the lead researcher and indeed, creator of the field of neural and cognitive science of story, he is on the front wave of discovering the catalytic power of story and how it can be used to influence, persuade, and change. He’s also the award-winning author of two books, “Story Proof: The Science Behind the Startling Power of Story” and “Story Smart: Using the Science of Story to Persuade, Inspire, In

Storytelling 101

Storytelling Business Lead Ranking Consulting 101

Adobe Experience Cloud Blog

MARCH 7, 2016

Author: Phillip Chen For growing companies, your enterprise marketing journey begins with figuring out how to close bigger, or even the biggest, deals at large corporations. The pain point that many marketers at these growing companies face is that they are used to companies approaching them (inbound marketing) and are less familiar with outbounding—the penetration and engagement of target accounts—which is critical to reaching enterprise companies.

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Multi-Touch Attribution Planning Marketo Thought Leadership 76

Hubspot

MARCH 7, 2016

We've all been a part of that group project. You know, the project where one person takes the lead, leading some members to conclude their ideas are unwelcome, while a select few ride the others' coattails. Thanks to experiences like this, it's no surprise why so many people have been scarred by the nightmares of past group projects. And yet, something incredible happens when teamwork happens the way it's supposed to happen.

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Blast Campaigns Hubspot Spending Personalization 55

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Hinge Marketing

MARCH 7, 2016

When it comes to generating new business, most professional services firms rely on referrals. In fact, according to our study of 530 professional services firms , generating referrals ranked highest in terms of current marketing priorities. But sadly,most of that marketing effort may be destined to fail. Our recent Referral Marketing Study exposed an interesting truth.

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Ideal Customer Profiles Tips Terms and Conditions Case Studies 55

JotForm

MARCH 7, 2016

For us, it is always about the first impression. We trust our instincts, so why not use this knowledge to achieve our goals. If you want to sell a product or increase conversion rates on your website, it is a really good idea to take care of the ‘wrap’. Any service or digital merchandise requires a.

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Merchandising Conversion Rate Impressions Marketing Websites 48

Crafted Agency

MARCH 7, 2016

B2B user experience can powerfully influence buyer emotion and behavior to drive leads. This supports revenue growth for your B2B organization. We compiled reasons why consistent B2B user experience is critical.

B2B 48

B2B Leads Lead Marketing Qualified Leads 48

Content Standard

MARCH 7, 2016

Don’t get me wrong: I have nothing against hashtags. I’ll chuckle at an artfully sarcastic tag. I dig Jimmy Fallon’s read-aloud Tweet sessions on #momtexts or #drunkestievergot. But brand hashtags? As far as social media trends in marketing go, I’m not a fan. I can’t remember ever clicking on a brand-created hashtag because I was enthralled with their marketing campaign.

Social Media 40

Social Media Trends Media Brand Identity 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The ROI Guy

MARCH 7, 2016

Last week we were incredibly proud to help launch the Value Summit (#VSRSummit) in Dallas, a first of its kind gathering of over 160 of the best value consultants and sales enablement leads. The two day event included great presentations and panels by industry analysts, thought leaders and consultants. I was honored to be recognized as one of the three original founders of this new group (the VSR Council), and lucky to share the keynote stage with my good friend Jim Ninivaggi, ex- Sales Enableme

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Lead Scoring Lead Ranking Consulting Vendors 40

Brandfolder

MARCH 7, 2016

Our product team is always hard at work finding new ways to improve Brandfolder. In fact, they’re adding new features and add-ons so often, we just don’t have the time.

Brand Identity 40

Brand Identity Branding Tips Features 40

Writing on the Web

MARCH 7, 2016

Congratulations! Your reader base has grown to 5,000! You had 4,277 hits on your blog last month, and 737 legitimate comments! If you’re a solo professional trying to get found online, these numbers could be PDG: pretty darn good. Small businesses, however, might find these figures PDA, pretty dawn awful. My point is whatever the size of your biz, you want to grow your reader base, increase hits on your site, and stimulate comments, on your blog, social media, and LinkedIn.

Statistics 109

Statistics Linkedin Small Business Marketing Social Media 109

Hubspot

MARCH 7, 2016

Many marketers use Microsoft Excel every single day, whether it's to create a waterfall report, analyze data, or run a report to present at the next team meeting. Creating reports like these in Excel is time-consuming enough. How can we spend a little less time navigating, formatting, selecting, and entering formulas for our data? Wouldn't it be great if there were keyboard shortcuts that could help us get our work done faster?

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Press Validation Marketing Report Display 51

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SnapApp

MARCH 7, 2016

March is a very encouraging month for binge activities. It is still mostly winter and cold in many places, so Netflix remains a favorite go-to, especially with new seasons of House of Cards typically released around this time. On top of that, there’s of course March Madness , where millions of people fill out tournament brackets and watch hours of basketball a day.

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Top of Funnel Content Wikipedia Paper 91

Hubspot

MARCH 7, 2016

In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable. Yolande was headed to a new school half way around the world from the neighborhood and people she knew. It was years before women had the right to vote, and decades before the Civil Rights Movement. Du Bois knew she would have more than a few fish-out-of-water moments.

Case Studies 61

Case Studies Work Management Terms and Conditions Act-On 61

Marketing Craftmanship

MARCH 7, 2016

The latest round of blather regarding why and how asset managers (in this case, hedge funds) should use social media can be found in this month’s publication of a research study conducted by the respected marketing firm, Peppercomm. Entitled “ Everyone’s Tweeting About Hedge Funds, Except for Hedge Funds ,” here are some of that study’s “key findings” and recommendations ( …complete with my sidebar commentary ): Mentions of hedge funds on social media in 2015 were up 46% over the prior year (…

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Social Media Work Management Marketing Management Media 100