ViewPoint

JUNE 10, 2014

'If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” Perhaps you’ve wondered, what happens to those call recordings? Blue Cross of Northeastern Pennsylvania wanted to learn why its customers were calling. Sure, agents can note in their records that customers were calling about a benefit, claim, or other issue, but according to customer service director Bob McDonald, those

Analytics 202

Analytics Contacts Validation Marketing Strategy 202

Crimson Marketing

JUNE 10, 2014

'Marketing a product or service has largely been an art form—develop a creative idea, and promote it through available media. However, in the increasingly quantitative marketing atmosphere, marketing has become as. The post Heather Zynczak, Domo’s CMO: Marketing Intelligence is Changing Fast—and Most CMOs are Missing It appeared first on.

CMO 174

CMO Creativity Promotion Marketing 174

Vision Edge Marketing

JUNE 10, 2014

'In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic. This year’s joint VEM/ITSMA Marketing Performance Management Survey * , which looks at how marketers and C level executives would rate marketing’s value, revealed that 85 percent of the nearly 400 study participants are seeing increased pressure for market

Class 163

Class Planning Work Management Best Practices 163

Avitage

JUNE 10, 2014

'Enterprise organizations face a serious challenge with the creation and management of content that impacts the success of new customer acquisition and profitable revenue growth, as well as tactical marketing and selling initiatives. The Internet and changes to buyer behavior has made content a strategic imperative and key driver of strategic business objectives, however; The traditional approach to customer content development, funding, and content production processes will not meet sales and m

Enterprise Management 146

Enterprise Management Marketing Management Marketing & Strategy Content 146

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Convince & Convert

JUNE 10, 2014

'Are you pulling your hair out trying to market your content on your own? It’s quite a big undertaking – that’s why you shouldn’t do it. Whoa now… I didn’t mean you should give up on marketing your business online. What I mean is you should never work by yourself. You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost.

Advertising Agencies 167

Advertising Agencies PageRank Process Content Marketing 167

Industrial Marketing Today

JUNE 10, 2014

'Nine out of ten times, manufacturers and industrial companies want their site visitors to call them right after they visit the site. Right or wrong, this is the primary call to action they want when discussing industrial web redesign. They do like the idea of generating leads via content downloads but that is secondary to [.] The post Industrial Web Design – Visit to Call is Not Automatic by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

Design 87

Design Marketing Websites Generation Paid Search Agency 87

SugarCRM

JUNE 10, 2014

'The post 8 Things I Learned at Integrated Marketing Week in New York City appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Lead Generation 88

Lead Generation Marketing Automation Automation Email Marketing 88

Vidyard

JUNE 10, 2014

You have to tell your brand’s story. That is (and has been) the buzz in marketing for ages. And it’s completely true – your story separates you from others and it’s how people connect with your company. It also happens to be exactly what video marketing is especially good for. Storytelling. Visual storytelling. Emotional storytelling.

Trends 50

Trends Storytelling Fulfillment Buzz 50

SnapApp

JUNE 10, 2014

Assessments, or personality tests as they are sometimes called, are used to deliver customized results based on how a user answers a series of questions. Common examples include: Persona Tests – “ What type of technology adopter are you? ” or “Which city should you live in?”. Benchmarking Tests – “How secure is your data?” or “How healthy are you?”.

Peer-to-peer 48

Peer-to-peer Personalization Advertising Benchmark Marketing Automation Services 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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LeanData

JUNE 10, 2014

Are you ready for account based selling? Find out how account based lead management increases MQL conversion rates. Listen to this on demand webcast available now. LISTEN NOW! For many B2B companies, inside sales reps are the first point of contact for inbound and outbound leads. Yet they often don’t see the leads they desire. How can companies get the most out of their account based selling efforts?

Webcast 40

Webcast Demand Marketing Qualified Leads Lead Ranking 40

Webbiquity

JUNE 10, 2014

'Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.

Conference 205

Conference Social Media Search Marketing Social Marketing 205

LeanData

JUNE 10, 2014

Are you ready for account based selling? Find out how account based lead management increases MQL conversion rates. Listen to this on demand webcast available now. LISTEN NOW! For many B2B companies, inside sales reps are the first point of contact for inbound and outbound leads. Yet they often don’t see the leads they desire. How can companies get the most out of their account based selling efforts?

Webcast 40

Webcast Demand Marketing Qualified Leads Lead Ranking 40

Convince & Convert

JUNE 10, 2014

'The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business , the Google+ experts; SAP , a German multinational software company; Canva , the Australian, “amazingly simple” graphic design app; global retail giant Walmart ; and the world’s largest credit union Navy Federal. This month’s social pros touched on topics across the entire scope of social media marketing.

Social Media 152

Social Media Media Public Relations Work Management 152

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ANNUITAS

JUNE 10, 2014

'Content marketing is at the heart of what we do as marketers these days. Cool infographics, eBooks, podcasts and everything else under the sun. It’s the best way to connect with your buyer. It’s really the only way to start the conversation, Engage your buyers and gain permission to continue that conversation. But, how do you know what to create, when to deliver it and with whom to communicate?

Marketing Strategy 142

Marketing Strategy Marketing & Strategy Content Marketing Planning 142

Hubspot

JUNE 10, 2014

'There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. A Google search with those words in quotes produces more than 19,000 results. There are white papers, articles, blog posts, events, and even entire websites dedicated to the alignment of the technology and marketing agendas. In many cases, this alignment is defined as each group working in tandem to share skills and clearly communicate each other’s charter.

Impressions 56

Impressions Enterprise Management Work Management Marketing Management 56

LeadSquared

JUNE 10, 2014

A wide range of questions were asked at the webinar on ‘ 5 Strategies to Get the Best Website Conversion ’ conducted by Nilesh Patel, CEO of LeadSquared. Those of you who missed the webinar, here’s a summary of some of the questions asked during that session. You could also listen to the webinar recording on ‘5 Strategies to Get the Best Website Conversion’ here. .

Webinar Metrics 52

Webinar Metrics Conversion Lead Scoring Lead Ranking 52

LEADership

JUNE 10, 2014

'9 pm and the last rays of the sun still continue to spread their glow in the sky. The magic of this season. The time for grilling and chilling. Perfect weather to enjoy outdoor sports, adventure or simply just get outside. And there’s nothing like a tall, cool, refreshing drink that has been masterfully created to deliver sheer delight. I found some nice ones, non-alcoholic as well as these exciting summer cocktails —take your pick!

Lead Generation 72

Lead Generation Generation Tips Leads 72

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

JUNE 10, 2014

'Like many of you, I am a trained marketer and a DIY designer. I read The Marketer’s Crash Course in Visual Content Creation and learned some essential PowerPoint and Photoshop tricks, but I really wanted to take my design skills to the next level. So I asked all my designer friends what my next step should be, and every single one said to take a course on typography.

Design 61

Design Course Press Advertising Mediums 61

Biznology

JUNE 10, 2014

'The future of Social Network Services (SNS) can be discovered on High School and College campuses. I believe that topic-specific “vertical” SNS’s are very important, but I also think that the model needs to be University-like – a modularized SNS. There needs to be a campus “brand” (or University) within which the topic-specific “clubs,” “houses,” “fraternities,” “dorms,” and “interest groups” can interact – somewhere where crossovers, cross-fertilization, and aggregation are encouraged – no, ne

Digg 175

Digg Verticals Communities Social Networks 175