Engagio

SEPTEMBER 29, 2023

Today’s buyers are more empowered and wield more autonomy than ever. They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. That’s why lead nurturing remains such a key element of a good B2B go-to-market. Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

Dreamforce is the crown jewel of the Salesforce event universe — and it was epic. From amazing keynote sessions to demos showcasing the tools to solve your biggest challenges, Dreamforce had something for everyone (including the very best swag!). But are you ready for the understatement of the year? That’s right – AI pretty much stole the show. From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspec

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

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Marketing AI Ethics Work Management Marketing Management 122

Square 2 Marketing

SEPTEMBER 29, 2023

The last time I wrote a budget article was in December 2021 , so it feels appropriate to circle back around to this very important topic. We did a podcast/videocast episode of What’s Wrong With Revenue? in October 2022 on budget setting for marketing if you’d rather watch than read. I still meet CEOs who don’t have a marketing budget or are unclear about how much they should be investing in marketing and over what timeframe.

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Budget Programs Marketing Budget Creation Planning Inbound Marketing 99

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

SEPTEMBER 29, 2023

Where is content marketing going? How can you forge a path ahead? Catch some of the breakthrough thoughts emerging at this week’s Content Marketing World.

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Content Marketing Content Paid Search Agency Marketing 100

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers? Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! What happened in September? Well, a lot. So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. News headlines In lighter news Community happenings Email Client Market Share News headlines 57% of enterprise marketers use artificial intelligence (AI) in email campaigns , according to new research fro

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now!

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Navigate the Channel

SEPTEMBER 29, 2023

Your sales team is doing its job, but you have yet to land the whale that will take your profits to the next level. Higher level communications tend to get big projects done with less bureaucracy. Here are 5 steps you can take to maximize communications between your Chief Marketing Office (CMO) and the customers that really matter. 1. Staying Agile Strategic leaders within a company have the ability to look beyond immediate targets and short-term objectives.

CMO 65

CMO Advertising Agencies B2B Storytelling 65

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Schubert B2B

SEPTEMBER 29, 2023

Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation. So, what precisely is B2B demand generation? B2B demand generation is a marketing approach with the goal of boosting interest and awareness in your offering.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

33Across

SEPTEMBER 29, 2023

As the cookie deadline nears, eMarketer analyst Evelyn Mitchell reports on how marketing teams need to think about ad measurement challenges for digital display. Marketers need to go beyond. The post Post-Cookie Preparation Lags Due to Deprecation Delays and Slow Adoption of New Tools appeared first on 33Across.

Emarketing 62

Emarketing Tools Display Marketing Report 62

Schubert B2B

SEPTEMBER 29, 2023

Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation. So, what precisely is B2B demand generation?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

SmartBug Media

SEPTEMBER 29, 2023

"History doesn't repeat itself, but it often rhymes." —Mark Twain In a fiercely competitive online marketplace, businesses are constantly searching for that elusive edge that separates them from the pack and helps them snag customers on the lookout for that perfect something. One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future.

Analytics 59

Analytics Marketing AI Practices Allocation 59

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

SEPTEMBER 29, 2023

Every winning sales team has an excellent coach guiding them. This is no different in sales. The key to improving sales performance lies not only in the hands of sales reps, but also in the ability of their managers to provide effective guidance and support. According to a study from Second Nature Sales Coaching , 96% of respondents agree or strongly agree that effective sales coaching positively impacts sales reps’ performance.

Enterprise Management 59

Enterprise Management Work Management Software Lead Scoring 59

SmartBrief - Marketing

SEPTEMBER 29, 2023

This post is sponsored by Adobe. National Women’s Small Business Month in October is an opportunity to honor and empower women-owned enterprises and leaders. Claire Darley is an inspiring role model for women in leadership as Adobe SVP Digital Media Sales & Customer Support Worldwide, as well as interim President of Adobe Japan across all lines of business.

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Effectiveness Lead Ranking Small Business Marketing Peer-to-peer 52

illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising. While audio ads are still alive and well, it’s worth noting that what might be an effective radio ad, doesn’t directly translate into the podcast space.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

SmartBug Media

SEPTEMBER 29, 2023

"History doesn't repeat itself, but it often rhymes." —Mark Twain In a fiercely competitive online marketplace, businesses are constantly searching for that elusive edge that separates them from the pack and helps them snag customers on the lookout for that perfect something. One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future.

Analytics 52

Analytics Marketing AI Practices Allocation 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

DAGMAR Marketing

SEPTEMBER 29, 2023

We have officially exited a universe where humans are encouraged to produce “people-first content” that has been optimized for search engines, and entered an artificial intelligence boom where artificial intelligence (AI) surrounds us. Nowadays, AI is the driving force behind almost everything from emails to webpage content. In fact, experts predict that by 2026, over 90% of online content will be generated by non-humans.

Marketing AI 52

Marketing AI Budget Programs Best Practices User-Generated Content 52

Drew Neisser

SEPTEMBER 29, 2023

All aboard! If you want to bring any strategic vision to fruition, you need to bring everyone along with you—from the CEO, to the executive team, to employees throughout the org. That’s what we explore in today’s episode with CMOs Melanie Marcus of Surescripts , Grant Johnson of Billtrust , and Lauren Boyman of KPMG US. All three have led impressive strategic initiatives at their respective orgs, and in this conversation, they share the behind the scenes work that it takes to get there.

Buy 52

Buy Practices Impressions Conversion 52

SalesIntel

SEPTEMBER 29, 2023

Cybersecurity professionals navigate a digital battlefield where every piece of intelligence and every connection matters. In this blog post, we’ll delve into precise contact data’s pivotal role in the cybersecurity industry and how it empowers professionals to best handle the difficulties they face. Challenges in Acquiring Quality B2B Data for Cybersecurity Professionals The cybersecurity sector faces several formidable challenges when seeking high-quality B2B data : Rapidly Evolvin

Contact Marketing 40

Contact Marketing Contacts Paid Search Agency Enterprise Management 40

Bluetext

SEPTEMBER 29, 2023

Our guest is a visionary in the transportation industry, Korey Neal , the CEO of K.Neal Bus and Truck Center. But what makes this conversation particularly intriguing is how Korey is steering his company’s path through the winds of change. In today’s episode, we’ll explore the intersection of strategic positioning, leadership, and strategic evolution, as Korey Neal shares his journey in leading one of the nation’s only minority-owned full-service commercial dealerships.

Acquisitions 37

Acquisitions Positioning Conversion Service 37

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

Dreamforce is a magical place. It brings together old friends, provides opportunities to make new ones, and gives you a chance to learn a bit about how to do your job better, too. This year, it was a convergence of Muleys and Flownatics uniting in the IT Lodge to take on the biggest business challenges for IT. With more than 75 breakouts and theaters featuring MuleSoft and Salesforce Flow covering all things integration, automation, and API management, global attendees experienced no shortage of

Automation 59

Automation Enterprise Management API Communities 59

Bluetext

SEPTEMBER 29, 2023

In the ever-evolving world of cybersecurity , building trust is not just a goal—it’s a necessity. As a marketer in this space, your success hinges on how well you can communicate credibility to your audience. In this blog post, we’ll explore some effective strategies to instill trust in your cybersecurity marketing efforts. 1. Establish Thought Leadership Position your brand as an authority in the cybersecurity domain.

Trust Marketing 32

Trust Marketing Marketing & Strategy Marketing Strategy Ad Building 32

Huptech Web

SEPTEMBER 29, 2023

Table Of Contents Introduction Competitor Analysis is Much Like This Real-Life Scenario What is Competitor Analysis in SEO? Why Is SEO Competitor Analysis Important? Follow these 5 Steps to Know More About Your Competitor! Define The Competition Crack Their Keyword Strategy Study Their Content Approach Conduct A Competitor Backlink Analysis Evaluate Your Competitors’ User Experience Final Thoughts Introduction Have you ever heard the age-old saying, Keep your friends close and your enemies close

SEO 52

SEO Allocation Analysis Keywords 52

Litmus

SEPTEMBER 29, 2023

The temperature is dropping, the scarves and hats are coming out, and we’re all bundled up and ready for fall proper. And what better way to celebrate the changing of the seasons than with the best and brightest of the inbox? Curl up with your cozy socks and a cup of tea, and dig into our team’s favorite emails from this month. Here are the Litmus team’s favorite emails of September 2023!

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Terms and Conditions Bundling Newsletter Template 78

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Bluetext

SEPTEMBER 29, 2023

If you think back far enough, you remember the days when Instagram was a casual photo diary. People would flood their profiles with multiple posts a day, users’ feeds would be filled with heavily filtered duck face selfies, their OOTD (outfit of the day), the perfect slice of avocado toast, and artsy outdoor flicks. Shocking right? In 2023 such a practice would be deemed taboo unless you’re a mega influencer of course.

Curation 41

Curation Urgency Marketing Paid Search Agency Ideal Customer Profiles 41

Top Rank Marketing

SEPTEMBER 29, 2023

B2B digital ad spend lags post-pandemic, hinting at prolonged recovery U.S. B2B advertising spending is expected to reach $31.72 billion during 2023, with 37.4 percent accounted for by LinkedIn and Meta alone, while almost half of U.S. digital B2B ad spending will go towards mobile — three of numerous findings of interest to B2B marketers contained in recently-published forecast data.

Enterprise Management 107

Enterprise Management Spending Work Management Marketing Management 107

Oktopost

SEPTEMBER 29, 2023

Since its inception in 2002, LinkedIn has grown into a formidable platform that has revolutionized the way professionals connect and businesses operate in the digital age. After over 20 years of existence, it has evolved far beyond a simple job-hunting site into a dynamic hub for B2B networking, marketing, and lead generation. Its importance in the B2B landscape cannot be overstated, as it provides unparalleled opportunities for users to establish themselves as thought leaders, engage with indus

Peer-to-peer 114

Peer-to-peer Viral Marketing Opinions Linkedin 114