Biznology

JANUARY 22, 2018

Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ?

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Marketing Insider Group

JANUARY 22, 2018

The right marketing automation technology can push the reach of your content marketing strategy, giving you more impact and providing insights to help you improve even further. The outcome? Content marketing that’s more efficient and more powerful, and which offers a better return on investment; always a welcome trio of advantages. Your marketing automation, when […].

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Marketing Automation ROI Automation Content Marketing 273

KoMarketing Associates

JANUARY 22, 2018

Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. The top SEO priority – answered by 20 percent of respondents – was social media marketing.

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

Marketing Insider Group

JANUARY 22, 2018

By 2020, digital marketing ad spend across the world is expected to reach a collective – wait for it – 335 billion dollars to grab the ever-increasing prospects of connecting with customers online. However, this great opportunity for success also comes with an increasing chance of failure – in fact, a CoSchedule survey found that […]. The post Can You Defend Yourself from these Digital Marketing Campaign Killers?

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Campaigns Customer Surveys Marketing Prospects Marketing & Strategy 200

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

InsightSquared

JANUARY 22, 2018

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. In previous posts , I’ve discussed how to evaluate the costs of a new sales tool, and offered some general best practices for managing your tech stack. To help you roll out the new technology your sales leadership just purchased, I’ve outlined some general guidelines you can follow to help the organization onboard a vendor successfully. .

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Vendors Tips Zoominfo Training 159

Leadspace

JANUARY 22, 2018

Not all customers are created equal when profitability is considered. That’s why it’s important to know your goals, what KPIs will best meet those, and set up a good tracking system for what or whom you’re engaging. So, let’s take a look at the reasons why you might not be able to identify your most profitable customers, and 10 solutions to help you do so: 1.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

Spiralytics

JANUARY 22, 2018

The content marketing landscape is like a runaway train. It’s tough to keep up because everything moves so fast—thanks to search algorithms and the emergence of new technologies like marketing automation and big data. There are now more platforms than ever where consumers and audiences can be reached.

Content Marketing 108

Content Marketing Marketing & Strategy Marketing Strategy Trends 108

Content Standard

JANUARY 22, 2018

Not too long ago, if you produced enough content with the right keywords, you were in pretty good shape as a content marketer. Today, the field is much more crowded, and audience expectations are much higher. Content marketers are feeling the squeeze: Just being competent at your job requires creativity, strategic thinking, and great organization. And becoming a truly masterful content marketer?

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Statistics Research Top of Funnel Content Marketing 94

Kapost

JANUARY 22, 2018

I have a confession to make: I’m a Millennial; one of those fragile-yet-entitled sorts you’ve been warned about. We’re steadily streaming into the workplace with all sorts of unreasonable demands. The post How the Right Tech Will Help You Attract and Retain Young Talent appeared first on Kapost Content Marketing Blog.

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Demand Content Marketing Content Research 83

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Strategic-IC

JANUARY 22, 2018

Have you considered the first impression that your website presents? We explore 5 considerations to make, to evaluate whether or not to redesign your professional services website. "We found that a poor website was among the top reasons buyers rule out providers that have been referred to them – in fact, low-quality websites were cited as a disqualifier by about 30% of buyers.

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Service Marketing Websites Lead Ranking Impressions 70

Schubert B2B

JANUARY 22, 2018

I have a confession to make. I love jigsaw puzzles. And I love seeing all the jagged pieces fit together to create a kitten playing with yarn, a barnyard full of animals or a castle on a hill. I think that’s why I enjoy integrated digital marketing so much. It’s another puzzle to piece together. All the parts work seamlessly together to help you grow your B2B business, connect with your audience and create a cohesive branding experience.

B2B Marketing 67

B2B Marketing Paid Search Agency Planning Jigsaw 67

Computer Market Research

JANUARY 22, 2018

Five Important Coop Marketing Program Deadlines that Reseller, Distributor, or Retailer Need to Be Aware of in Order to Prevent Funds from Expiring. In 2017, a study by Borrell Associates revealed that an estimated $70 billion cooperative advertising money (Co-op) was made available by vendors to their channel partners. Only half of this $70 billion was used by channel partners.

Advertising Agencies 60

Advertising Agencies Marketing Management Advertising Channels POS 60

Hinge Marketing

JANUARY 22, 2018

Lee Frederiksen describes the three important elements you need to have in your elevator pitch to be sure you’re describing clearly and succinctly what your firm does. Transcription: Hi. Today, I want to talk to you about improving your elevator pitch. Now, what is an elevator pitch? It’s not just if you’re looking to raise funding.

Video Marketing 54

Video Marketing Differentiation Conference Paper 54

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Computer Market Research

JANUARY 22, 2018

Computer Market Research. Important Co-Op Marketing Program Deadlines for Channel Partners. Five Important Co-op Marketing Program Deadlines that Reseller, Distributor, or Retailer Need to Be Aware of in Order to Prevent Funds from Expiring. In 2017, a study by Borrell Associates revealed that an estimated $70 billion cooperative advertising money (Co-op) was made available by vendors to their channel partners.

Advertising Agencies 60

Advertising Agencies Marketing Management Advertising Channels POS 60

MakesBridge

JANUARY 22, 2018

Email Deliverability is certainly one of the top most challenging issues that marketers face these days. The reason being is that it’s quite technical in nature and there’s more to it than just solving a jigsaw puzzle. To stay ahead of the game, having a good understanding of the constantly changing landscape of email deliverability is of vital importance.

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Deliverability CAN-SPAM Jigsaw Opt-out 54

Bluetext

JANUARY 22, 2018

In previous posts, we have provided tips and tricks for a successful Drupal migration from earlier versions of the content management system to the latest Version 8. In this installment of our series, we will talk about the Drupal 8 Migrate Plugin System. About Drupal 8 Migrate. The migrate module has been moved into the core in Drupal 8, showing the community dedicated to making the process of upgrading between versions or migrating into Drupal an easier path to a successful move.

Advertising Mediums 20

Advertising Mediums Class Communities Process 20

Hubspot

JANUARY 22, 2018

Sales training programs help salespeople learn and/or improve their selling technique, skills, and processes. The ultimate goal is improving bottom-line results. According to CSO Insights, salespeople who complete highly rated sales training programs have 10% higher win rates. For a 100-person sales team with $1 million individual quotas and a $50,000 average deal size, that translates to a $20 million increase in revenue.

Sales Management 101

Sales Management Budget Programs Training Work Management 101

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Marketing Institute

JANUARY 22, 2018

Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site. But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them).

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Webinar Metrics Budget Programs Lead Ranking Content 222

Heinz Marketing

JANUARY 22, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016.

Marketing AI 57

Marketing AI Top of Funnel Work Management Enterprise Management 57

Adobe Experience Cloud Blog

JANUARY 22, 2018

In today’s digital era, social media is an indispensable tool that no single company can go without. If you own a business, you must have an online presence to succeed. But when it comes to startups, your actions must be thoughtful and strategic. Not every activity performed on your social media channels can be beneficial to your new business. In this blog, I’ll cover some of the most common social media mistakes that can harm your startup and how to avoid them.

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Startups Social Media Media Ideal Customer Profiles 80

DivvyHQ

JANUARY 22, 2018

As content marketing has matured as a business practice, most professionals have realized the immense importance of content performance measurement to the success or failure of their long-term marketing strategy. But frankly, most of us fall short when it comes to data, analytics, and dashboards. In fact, Content Marketing Institute’s most recent Benchmarks, Budgets & Trends report shows that only 7% of B2C marketers , and 9% of B2B marketers report being able to “provide accurate measureme

Enterprise Management 40

Enterprise Management Marketing Management Budget Programs Paid Content 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

JANUARY 22, 2018

Your relationship with a prospect isn’t the sum of one conversation. It’s also not the sum of your emails. A strong prospect relationship is built from a series of meaningful touchpoints spread out over time. I’m a firm believer conversation frequency trumps length. If I have a five-minute conversation today, a 10-minute conversation tomorrow, and a 15-minute conversation next week, my prospect is likely to remember more of what I’ve said than if I schedule one hour-long conference call.

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Touchpoints Conference Conversion Tactics 100

chiefmartech

JANUARY 22, 2018

The Stackies 2018: Marketing Tech Stack Awards are now open for entries , and we’d love to have you participate. If you haven’t heard of The Stackies before, this is — in my, um, humble opinion — the coolest awards program in marketing. (The Clios are so-last-century.) What makes it so cool is that this isn’t a vanity award, but an educational program: everyone in the marketing community gets to benefit from all of the entries.

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Marketing Automation Services Marketing Management CAN-SPAM Vendors 66