markempa

SEPTEMBER 9, 2013

'Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Another 17% ask budget-related questions. I suspect marketers do so because they have heard about “BANT qualified leads” and apply these criteria to Web forms.

Lead Gen 232

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 232

Webbiquity

SEPTEMBER 9, 2013

'If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab. According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped b

Paid Content 201

Paid Content Traffic Lead Ranking Lead Scoring 201

KoMarketing Associates

SEPTEMBER 9, 2013

'With the fall season upon us, there’s a lot happening here at KoMarketing. We have a new team member, a number of conferences to attend, and our fantasy football league has officially kicked off. Here are all the updates you need to know: Welcome Dennis Cohen! First and foremost, we are super excited to welcome Dennis Cohen, a West Roxbury native and die hard Boston sports fan to the KoMarketing team.

Conference 173

Conference SEM Search Engine Marketing Marketing Automation Services 173

Biznology

SEPTEMBER 9, 2013

'Reach Out! (Photo credit: ~diP). Link building has become a vital part of any SEO strategy. The influence that links have on rankings in the search engine results pages (SERPs) continues to be significant–so an effective link building campaign remains important. Many different factors go into a successful link building campaign, but even a campaign that features some of the best content ever created will never get off the ground without great outreach.

Link Building 127

Link Building Outreach Ad Building SERP 127

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

'Author: DJ Waldow I love email marketing. I’ve been living, breathing, eating, sleeping, and sometimes dreaming email marketing for nearly a decade. You could say I’m “all in.”. While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C. And to those who still believe email (marketing) is dead , you are wrong.

Work Management 105

Work Management Marketing Automation Services Marketing Management Marketing Automation 105

Hubspot

SEPTEMBER 9, 2013

'Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. There are several hundred crowdfunding platforms currently available to choose from with a variety of different features, focus, and pricing. If you’re looking to get started with crowdfunding for your fall event season, end of year giving, or year round campaigns, we’ve broken down 7 crowdfunding sites for your nonprofit or higher-

Peer-to-peer 61

Peer-to-peer Enterprise Management Budget Programs Work Management 61

Vidyard

SEPTEMBER 9, 2013

Fairly recently I had the chance to sit down with Joe Gelata , Director of Lead Generation at Vidyard, and asked him to share his vast insight about how marketers can best take advantage of marketing automation systems. Seeing as 61% of marketers are now using marketing automation and 93% of B2B marketers are creating content marketing resources from scratch, I wanted to learn more about how incorporating a MAP with your video content can drive ROI.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Hubspot

SEPTEMBER 9, 2013

'There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. B2B purchase decisions, on the other hand, tend to take a bit longer. Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer p

Product 58

Product Ad Building Work Management Case Studies 58

E-Spirit

SEPTEMBER 9, 2013

For traditional brick-and-mortar stores, it may be hard to establish an e-commerce site. Why is that? Well, one reason is because selling merchandise that you can touch and feel is very different than selling merchandise that you can see on a website. There are many other reasons why this is hard to do, but one company we’ve worked with, Media-Saturn, did a great job tackling these issues.

Merchandising 40

Merchandising Media Marketing Websites Companies 40

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

SEPTEMBER 9, 2013

'Hi. My name is Anum Hussain, and I am not a professional designer. But. I''ve "designed" the majority of our marketing ebooks. I''ve "designed" endless PowerPoint presentations. I''ve "designed" CTAs, social images, infographics, blog images. You name it, I''ve done it. But I am not a designer. I am, however, a marketer. And today''s marketers better be ready to acquire new skills -- whether that''s coding, analyzing, or designing.

Video Marketing 56

Video Marketing Tips Design Display 56

Hubspot

SEPTEMBER 9, 2013

'If you''ve spent any time on the internet at all, you''ve probably come in contact with an animated GIF. It''s an image file that allows you to feature animated images -- which makes it seem like the image is moving. Look over to the right of this post to see an example of what a GIF looks like. Pretty cool huh? The best part about GIFs is that they aren''t too hard to make -- if you have access to Photoshop ( free trial here ) and a few minutes to spare, you will have an animated GIF in no tim

Tips 61

Tips Press Internet Marketing Contact Marketing 61

Hubspot

SEPTEMBER 9, 2013

'Every once in a while, things need to be updated. Your mailing address, your wardrobe, your hairstyle, your media collection. Things get outdated, stale, and irrelevant -- it''s just the way of our constantly changing world. Unfortunately, your marketing content is no exception. Over time, what once was an accurate, fresh piece of content becomes, well. not so much.

Lead Scoring 60

Lead Scoring Lead Ranking Content Hubspot 60