FunnelEnvy
DECEMBER 26, 2023
Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. Why? A significant reason is that improving CRO creates a beneficial ripple effect. It can lower customer acquisition costs by getting more ROI from existing visitors and users. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers.
Martech
DECEMBER 26, 2023
Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today.
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SendX
DECEMBER 26, 2023
Discover the art of optimizing email newsletter content. From A/B testing to data-driven refinements, unlock strategies for crafting effective newsletters.
Martech
DECEMBER 26, 2023
Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Heinz Marketing
DECEMBER 26, 2023
By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making. Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
DECEMBER 26, 2023
A profile of Brianna Langley Henderson, Marketing Manager for Bailey International — one of CMSWire's top contributors of 2023. Continue reading.
Benchmark Email
DECEMBER 26, 2023
The path to success for local businesses is intricately woven into the fabric of the online world. As communities embrace the convenience of technology, local businesses stand to gain immensely by establishing a robust online presence. But what strategies are most worth their precious time and resources? This article explores the pivotal role that a… The post Building a Strong Online Presence: A Guide for Local Businesses appeared first on Benchmark Email.
Martech
DECEMBER 26, 2023
Year’s end is the perfect time to review all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: CDP. How CPGs can realize the value of first-party data with a CDP by Jeremy Brugger. Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform.
CMSWire
DECEMBER 26, 2023
Explore CMSWire's top ecommerce articles of 2023, covering AI innovations, Amazon's impact and shifting industry trends. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Litmus
DECEMBER 26, 2023
And we’re back with the latest installment of This Month in Email, a roundup of all the latest happenings in the world of email marketing. What were the biggest headlines shaping the email industry in December? Read on (or jump ahead!) to find out. News headlines In lighter news Email Client Market Share News headlines Gmail’s ‘unsubscribe’ button gets a makeover.
33Across
DECEMBER 26, 2023
Laurie Sullivan from MediaPost spoke with 33Across CEO, Eric Wheeler, to discuss the effects of pricing and measurement now that cookie. The post Cookie Price Inflation On The Way appeared first on 33Across.
Content Science Review
DECEMBER 26, 2023
From artificial intelligence to the wildfire spread of misinformation, 2023 has been a year full of opportunities, pitfalls, and transformations. We aimed to keep the Content Science Review audience informed and equipped with the information and tools to stay competitive, improve their operations, and adapt to a tumultuous new technological landscape.
Hubspot
DECEMBER 26, 2023
With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Like the rest of the world, I’ve been paying close attention to how people are using Twitter since Elon Musk purchased the platform and rebranded it as X. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S. and 528 million globally in 2023, it rem
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Trade Press Services
DECEMBER 26, 2023
Effectively showcasing your client success stories is a powerful tool that can significantly impact your brand reputation and credibility. In fact, 70 percent of B2B buyers state that company reputation is the most influential factor when making a purchase decision. As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact.
SalesIntel
DECEMBER 26, 2023
Lead management stands at the intersection of two crucial innovations: Artificial Intelligence (AI) and Data Enrichment. The convergence of AI’s cognitive capabilities and the depth of enriched data starts a new chapter in lead management, promising unprecedented precision, personalization, and efficiency. This synergy reshapes how businesses understand, engage, and convert leads, unlocking boundless opportunities for enhanced customer experiences and optimized sales strategies.
US Data Corporation
DECEMBER 26, 2023
Reddit is a unique and powerful community-driven platform that offers marketers a plethora of opportunities to connect with diverse audiences. The very expansive world of Reddit will be reviewed, with a look at its' history, its' use and functionality, as well as an overview on how marketers can leverage Reddit to promote their businesses. Only by embracing the principles of how Reddit operates and respecting their guidelines, can marketers truly unlock Reddit's potential.
Full Circle Insights
DECEMBER 26, 2023
Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 2 As we step into 2024, the ever-evolving realm of marketing attribution continues to be a puzzle that the industry is eager to solve. Despite the numerous discussions around attribution models, finding a one-size-fits all solution remains challenging. In Part 1 of this blog series, we launched a series exploring predictions for the Salesforce campaign attribution landscape in 2024.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hannon Hill
DECEMBER 26, 2023
We are excited to announce that Cascade CMS version 8.23 is now available for download. Enjoy the latest Google Analytics 4 support, stronger password requirements for new/updated normal authentication users, more reliable publishing, and other exciting updates.
Full Circle Insights
DECEMBER 26, 2023
Trends to Watch in 2024 [Part 2]: Dig into Salesforce campaign attribution, explore trends, and highlight how to take control of your attribution models.
Conversica
DECEMBER 26, 2023
The post Top Performers of 2023: Sports Industry Wins appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
US Data Corporation
DECEMBER 26, 2023
Reddit is a unique and powerful community-driven platform that offers marketers a plethora of opportunities to connect with diverse audiences. The very expansive world of Reddit will be reviewed, with a look at its' history, its' use and functionality, as well an overview on how marketers can leverage Reddit to promote their businesses. Only by embracing the principles of how Reddit operates and respecting their guidelines, can marketers truly unlock Reddit's potential.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sword and the Script | B2B
DECEMBER 26, 2023
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.
Scoop.it
DECEMBER 26, 2023
Much of the returns that brands are able to drive through their email marketing campaigns ultimately boils down to the merit of their copy. If the text in your email lacks tooth and edge, the communication of your campaigns will always be half-baked, irrespective of how much awe and appeal your visuals pack. Naturally, thus, businesses are continuously looking for ways to enhance their email copywriting heft in a bid to position themselves heads and shoulders above their competitors comfortably.
Single Grain
DECEMBER 26, 2023
AI has revolutionized content creation by consistently delivering a wide variety of written materials. Through advanced natural language processing algorithms and machine learning, AI systems have become adept at generating articles, essays, marketing copy, and much more. These systems analyze vast datasets, mimic human writing styles, and adapt to specific tones and objectives, enabling them to craft content that engages, informs, and persuades.
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