ANNUITAS
FEBRUARY 27, 2014
'Sometimes it’s easier to define something by speaking of what it’s not, rather than what it is. And based on what I see today, most companies are not building a true Demand Strategy. Instead, they purchase some type of marketing technology, load up a list, blast a few emails and call it a strategy. This is far from what should be happening. So let’s be clear on what a Demand Strategy is not….
Crimson Marketing
FEBRUARY 27, 2014
'Who will win the race to build the best cloud suite of tools for the CMO? Let’s take a look at the top contenders: Salesforce.com Who are they? “The company’s. The post The Race To Own The Marketing Cloud appeared first on.
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Biznology
FEBRUARY 27, 2014
'The 2014 Winter Olympics in Sochi was the perfect time for apparel advertisers to capitalize on interest in Olympics apparel. Millions of people spend hours a day glued to their TV or computer screens, exposed to some pretty unique designs in Olympic clothing. Just look at the Ralph Lauren-design Team USA outfit, for example. From a marketing perspective, it’s a great time to use search marketing to tell Winter Olympic fans how they can get the clothing worn by their favorite athletes.
Convince & Convert
FEBRUARY 27, 2014
'The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the sampling has been consistent since 2009 , and as we always say in my business, the trend is your friend.
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Adobe Experience Cloud Blog
FEBRUARY 27, 2014
'Author: Shyna Zhang Recently, I had dinner with a Marketing VP from a leading global shipping company. He told me how the Polar Vortex had caused a logistics nightmare over the busy holiday season, significantly affecting business. Weather wreaked havoc on delivery times, and Grandma’s scarf didn’t make it underneath the tree in time. Horror stories like this one create public relations problems for companies — especially for those that may unwittingly rely on consumer goodwill to fuel pr
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Direct Response Coach
FEBRUARY 27, 2014
'This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.
SugarCRM
FEBRUARY 27, 2014
'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Direct Response Coach
FEBRUARY 27, 2014
'This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.
Hubspot
FEBRUARY 27, 2014
'If you''ve ever been in a content creation role, you know that there''s lots you can do to make sure you''re creating great content every single day. You can''t just wait for inspiration. You''ve got to be prepared, motivated, and focused -- all at the same time. The trifecta can be hard to get, even for the savviest of writers. So if your job is to create content every day , how do you achieve all that?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
FEBRUARY 27, 2014
What do you do after someone leaks unofficial photos of your new, unreleased product? If you’re the Lego Group, you publish a cool video from your design team revealing the new model in all its glory, of course! (you even include some behind-the-scenes details as a bonus). Although Lego is currently the talk of the town with their new movie and message that everyone can be special if they think beyond the standard bricks, marketers should take note of how the brand actually adheres to this
Hubspot
FEBRUARY 27, 2014
'This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. The phrase "pivot table” can be incredibly intimidating, especially for those who’ve had little experience using Excel. A few years back, whenever I’d heard a coworker talking about using pivot tables, I’d secretly sigh in relief. “Thank goodness I don’t have
Integrated B2B
FEBRUARY 27, 2014
'I recently read an interesting Harvard Business Review blog post “Marketing is Dead” exploring the views of CEOs on Marketing and business credibility. In the post, author Bill Lee states: “…. CEOs have lost all patience. In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group the result was that: 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth. 72% are tired of being asked for money wi
Hubspot
FEBRUARY 27, 2014
'Imagine you''re planning your next New York City regional alumni event and you want to search for a restaurant that your Red Sox loving alumni would enjoy. Instead of spamming your alumni and asking them what restaurant they would want in a survey, you can simply use Facebook Graph Search and a few specific keywords to find the perfect spot. This is an example of social donor management , the methodology that is aimed at connecting the social activity and data of your alumni with your advanceme
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ViewPoint
FEBRUARY 27, 2014
'We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. But it’s only a tool. Marketing automation doesn’t identify your best target audiences. It can’t develop value propositions.
KoMarketing Associates
FEBRUARY 27, 2014
'Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology. This sparked debate amongst industry thought leaders on whether Yahoo could still be a viable player in the search engine market, as detailed on Search Engine Roundtable. For B2B Marketers, Yahoo simply has not been a source of important SEO emphasis for many years, even though we often talk about SEO for “the big three” (Googl
Hubspot
FEBRUARY 27, 2014
'SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong. Many people understand the basic principles of SEO, but a lot has changed in the last decade. The SEO that we know and love in 2014 is not the same SEO that we knew and loved (or hated) 10 years ago. And that''s why the basic question of "What is SEO?
SnapApp
FEBRUARY 27, 2014
March Madness is hitting SnapApp.Round Two. The first round of The Battle for Content Supremacy has come to a close and we just have to face the fact that some content types did not make the cut. We want to thank everyone for voting and encourage you to keep voting for the content you favor. We are counting on you to choose the winning type to rule them all!
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LEADership
FEBRUARY 27, 2014
'How would you describe the role of a marketing executive? As a B2B leader, you are aware that marketing execs have broad, diverse roles that require both “people” and practical skills. When you have a suitable marketing exec, this individual can help you build successful, profitable marketing campaigns. This week’s infographic is by Contently’s Content Strategist , and I believe it is a useful resource for understanding the skills and experiences a marketing exec should have.
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