Marketing Insider Group
FEBRUARY 26, 2016
Content marketing is nothing without good promotion. There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. It doesn’t work that way. Promotion was important before content marketing […].
ViewPoint
FEBRUARY 26, 2016
Everywhere you look, inbound marketing is identified as the ultimate lead generation tool. While its popularity isn’t without merit, this marketing strategy is not the end-all for lead generation. In fact, it’s one of the reasons why some head executives don’t hit their revenue goals. Don’t let your bottom line fall victim to overpromising and under-delivering inbound programs.
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Biznology
FEBRUARY 26, 2016
Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your business needs. Maybe it’s one of your goals in 2016, and you’re just not there yet. Don’t worry – you can still take advantage of all the great features a CRM has to offer. When used correctly, it can help improve customer retention with better service and more personalized marketing, which leads to customer loyalty.
Kaon
FEBRUARY 26, 2016
Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Writing on the Web
FEBRUARY 26, 2016
Oh no! If I Googled your business name, what would I find? Are you easy to get found online? It is a sinking feeling when you’ve created quality content for your site that’s been optimized for content and keywords, and it’s still not showing up on the first page (or pages!) in a search return. So what can you do? Downshift. While search engine sites should discover and index your site automatically, if you’re not showing up, or you want to improve your search engine ranking , try manually
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
FEBRUARY 26, 2016
Author: Ed King Does your MarTech stack look like your kitchen drawer? If so, think about what that means for your data as a B2B marketer. I recently realized how many gadgets are in my kitchen drawers and cabinets, particularly the ones sitting in the cabinet informally designated as the “kitchen graveyard.” It includes a few popcorn makers, juicers, and all kinds of widgets for chopping, slicing, dicing, squeezing, and other tasks that I can’t even recall.
Vidyard
FEBRUARY 26, 2016
Bending and stretching is great. Not just for your body (who doesn’t want a Jennifer Aniston-like yoga-toned body?!), but for your creative and effective marketing efforts. Here’s what I mean: You know that video is an incredibly engaging and converting medium. You use it on your website, campaign emails, and you probably know it’s great for landing pages too; after all, video on landing pages can increase conversion by over 80%!
SnapApp
FEBRUARY 26, 2016
We’re two months into 2016 and I’m guessing the amount of content you’ve created is already more than you would have accomplished at this time last year, which is great! You are officially part of the 76% of marketers who vowed to create more content this year. I commend you for your efforts thus far because creating content is hard.
Hinge Marketing
FEBRUARY 26, 2016
2015 was widely touted as “the year of video marketing.” 96% of B2B firms used video in their content strategy and perhaps most notably, 73% believed it had a positive impact on their marketing results and ROI. Whether you’ve started video marketing at your own firm or are considering it, the obstacle you’re likely facing is a lack of budget for video.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
JotForm
FEBRUARY 26, 2016
Here at the JotForm office, we're poppin' bottles, throwing confetti all over the carpet, and giving Podo a well-deserved cat treat. Why? We're celebrating JotForm's 10-year anniversary. Since we now have a decade of form building in the books, we'd like to invite you to join us in celebration by.
Hubspot
FEBRUARY 26, 2016
We’re kind of having a problem in content marketing right now. You see, everyone is creating content. In fact, according to Content Marketing Institute's annual survey , 88% of B2B respondents are using content marketing. But this is just a statistical percentage. It gives no indication of the sheer volume of content that is being produced. And that volume is enormous.
DivvyHQ
FEBRUARY 26, 2016
Choosing the scope of content topics for a new content initiative can be a bit of a balancing act. One one hand, a narrow focus may result in you becoming the authority on a very niche topic (a good position to be in), but it also may be more challenging to sustain a cadence of fresh, high-quality content long term. A broad focus makes it easier to come up with fresh content , but subscriber growth and traction may be slower due to a lack of topical relevance for your target audience.
Integrated B2B
FEBRUARY 26, 2016
“Don’t rock the boat” seems to be an unshakeable rule in many B2B companies. Strangely enough, companies who adhere to the status quo are often the ones to be left behind when the boat is rocking at industry level. Ask Nokia or Sony Ericsson, for example, why Apple was able to not just rock but almost overturn their boats… Rock the boat. Dissenting opinion drives our world forward, and both boat-rockers and those who prefer to sit quietly are attracted in some way or other by ideas that ar
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
LEADership
FEBRUARY 26, 2016
Gone are the days when marketing messages were chipped into stone or shouted by a town crier. These days, marketers have many ways to try to reach their target audiences, and sometimes it can be hard to know where to aim your efforts. The growing focus on social media marketing as the hot new thing doesn’t mean that email marketing should be left out in the cold.
Integrated B2B
FEBRUARY 26, 2016
“Don’t rock the boat” seems to be an unshakeable rule in many B2B companies. Strangely enough, companies who adhere to the status quo are often the ones to be left behind when the boat is rocking at industry level. Ask Nokia or Sony Ericsson, for example, why Apple was able to not just rock but almost overturn their boats. Rock the boat. Dissenting opinion drives our world forward, and both boat-rockers and those who prefer to sit quietly are attracted in some way or other by ideas that are in c
Hubspot
FEBRUARY 26, 2016
Copy is writing that sells, so by definition, it has to be compelling. Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act.
SnapApp
FEBRUARY 26, 2016
Marketers are constantly looking to create the most engaging experiences for their audience. Always looking to continue the conversation, keep the connection going, and staying top-of-mind with customers. One of the great things about interactive content is the ability to deliver a personalized result based on how someone interacts with the experience you’re providing.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Convince & Convert
FEBRUARY 26, 2016
A discerning reader has probably spotted the potential oxymoron in the very title of this post. Namely, if you’re a devotee of the theory that a natural link by definition is completely organic, the logical question to ask is: Is there a way to influence the generation of natural links other than by creating awesome content? (highlight to tweet). To answer this, we’ll need to delve deeper into the very definition of natural backlinks.
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