Huptech Web

JUNE 9, 2023

Table Of Contents Introduction Data-Driven Marketing vs. Traditional Marketing Why Does Any Business Need Data Driven Marketing? What are the Benefits of Data-Driven Marketing? Data-Driven Marketing Best Practices Data-Driven Marketing Strategies List of Data-Driven Marketing Tools Successful Data-Driven Marketing Campaigns: Real-World Examples Wrapping Up Introduction Data-driven marketing, where creativity meets analytics, and customer insights lead the way to marketing triumph!

Paid Content 52

Paid Content Planning Marketing AI Marketing Analytics Tools 52

Content Marketing Institute

JUNE 9, 2023

New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs.

Companies 99

Companies Research 99

Martech

JUNE 9, 2023

We had no idea what to expect when we launched MarTechBot in April. While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Was MarTechBot innovation? Would it be useful? Did anyone care? All we knew for certain was we’d trained MarTechBot on MarTech.org content and we’d learn a lot by putting the technology into your (and our) hands.

Account Based Marketing 95

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 95

Stevens & Tate

JUNE 9, 2023

Building lasting customer relationships is one of the key challenges affecting most companies in today’s business landscape. Many are now investing more into their customer touchpoints by visualizing the customer journey, boosting customer satisfaction, and providing a seamless experience before and after purchase. The ideal approach to customer engagement depends on several factors but should typically involve providing value, support, and resources.

Marketing & Strategy 79

Marketing & Strategy Marketing Automation Services Touchpoints Customer Satisfaction 79

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Navigate the Channel

JUNE 9, 2023

In 2021, according to eMarketer, the value of abandoned goods in digital carts in the U.S. was $705 billion. Globally, abandoned cart content was worth more than $4 trillion. The statistics vary across retail and wholesale sites and by geography , but research shows the average abandoned cart rate is at about 75%, but some industries lose upward of 83% of potential sales from cart abandonment.

Marketing AI 65

Marketing AI Bundling eCommerce Curation 65

Liveintent

JUNE 9, 2023

The importance of marketing channel diversification & brand awareness Performance marketing leaves brands vulnerable to channel saturation. When you focus solely on converting audiences within a channel, especially those that have already expressed interest in a product, you risk of exhausting the supply of potential customers in that specific channel.

Brand Identity 62

Brand Identity Branding Advertising Funnels Advertising Agencies 62

The Daily Egg

JUNE 9, 2023

Upmetrics is a tool designed to facilitate business growth through better organization of strategy. The software comes with templates to serve as. The post Upmetrics Review appeared first on The Daily Egg.

Template 64

Template Software Design Organization 64

Hubspot

JUNE 9, 2023

If you’re looking to get into sales, not having a college degree can feel like a huge barrier to your career. But what if I told you that a degree isn't always required for a sales job? “Even though disciplines like medical sales may need a degree, there are many other sales jobs that don't require one,” says Doug Brown, CEO of Sales Strategies. In this guide, we’ll explore how you can get into sales without a degree.

Tips 70

Tips Peer-to-peer Work Management Ideal Customer Profiles 70

PureB2B

JUNE 9, 2023

Generate high-quality leads by putting content syndication at the forefront of your overall marketing strategy for your B2B business.

Generation 62

Generation Leads Lead Marketing Qualified Leads 62

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

TowerData

JUNE 9, 2023

Artificial Intelligence (AI) appears to be going through a bit of a renaissance of late. With the explosion into the public eye of ChatGPT, DALL-E, and Midjourney to name just a few, it seems every tech company in Silicon Valley is becoming more public with their investments into the world of AI.

Paid Search Agency 52

Paid Search Agency Marketing Companies 52

SalesIntel

JUNE 9, 2023

Sales intelligence platforms like Cognism are gaining traction as a tool for sales. These platforms have garnered significant attention for their robust features and data-driven solutions. However, there are concerns regarding Cognism pricing versus competitors that might make you think twice before investing in the platform. When investing in a sales intelligence platform, pricing is pivotal in your final decision-making.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

SmartBug Media

JUNE 9, 2023

If you’ve been with the same email service provider (ESP) for a while, you may have noticed that your campaign performance is degrading or that the platform just can’t do what you need it to do anymore. With all the effort and resources your team invests in email campaigns, at some point you have to decide whether to switch providers or continue to accept sub-par results and ROI.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Salesforce Marketing Cloud

JUNE 9, 2023

In the rapidly evolving landscape of generative AI , its true potential lies in how people use it. To succeed, organizations must adopt a human-centered strategy that thoughtfully integrates AI in the workforce. This approach connects people with new AI technology to address customer needs, reducing challenges and unlocking value quickly. Organizations can achieve higher customer and employee satisfaction by incorporating AI-enhanced features, improving performance and growth, and increasing ado

Customer Satisfaction 52

Customer Satisfaction Digital Transformation User-Generated Content Storytelling 52

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SmartBug Media

JUNE 9, 2023

Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals.

Product 52

Product Advertising Agencies Marketing Management SMS 52

EveryoneSocial

JUNE 9, 2023

Staying relevant is essential for any business, but staying ahead of the curve isn’t always easy. Areas that many companies tend to overlook when it comes to having a competitive edge are employee advocacy and career development. As your team gains skills and knowledge, chances are, they’ll want to progress, and professional development is key. Yet, in recent years, career development and employee advocacy has been put on the back burner for a lot of industries.

Paid Search Agency 52

Paid Search Agency Companies B2B Peer-to-peer 52

SmartBug Media

JUNE 9, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 52

Hubspot CMS Development Enterprise Management Product 52

Drew Neisser

JUNE 9, 2023

Weather any storm with a strong customer marketing motion. In today’s episode, Drew and our CMO guests explore what it means to build and facilitate a successful customer marketing program. Tune in to learn why you should set up a CAB ASAP, how retention can lead to growth, how much of the budget should go to marketing, and a whole lot more. Featuring CMO Huddlers: Tejal Parekh (Previously CMO Terminal ) Marca Armstrong of Passport Grant Johnson of Billtrust (Previously CMO Emburse )

B2B 52

B2B CMO Budget Programs B2B Marketing 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Square 2 Marketing

JUNE 9, 2023

This show was released on June 1, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , we’re going to help our fans understand the difference between EOS ® (the Entrepreneurial Operating System) and RGS™ (the Revenue Generation System).

Planning 52

Planning Demand Video Marketing Generation 52

Aberdeen

JUNE 9, 2023

In today’s competitive business landscape, providing exceptional customer experiences (CX) is crucial for success. According to research from Aberdeen’s head of CX, Omer Minkara , customers have become savvier and have specific preferences when it comes to communication channels. To achieve total CX excellence, companies must align their channel usage with individual customer preferences.

Ideal Customer Profiles 40

Ideal Customer Profiles Peer-to-peer Customer Satisfaction Loyalty 40

Single Grain

JUNE 9, 2023

Is your brand is trying to find creative and effective ways to permeate a digital ad space with compelling brand messaging? Here, we’ll go over nine different types of online advertising techniques that you can use to inspire your digital marketing strategy. Some of them are strictly more focused on digital mediums, while others pertain to classical approaches with specific utility toward digital channels.

Advertisements 52

Advertisements Advertising Paid Search Agency Urgency Marketing 52

Content Standard

JUNE 9, 2023

The AI Content (R)Evolution: Maximizing Impact and Avoiding Mistakes What companies should be doing now to take advantage of what AI has to offer. In marketing circles, AI has a lot of people excited and a lot of teams jumping in with both feet. They’re excited for good reason. Content generation and marketing, from scratch, is a time-consuming and exhaustive process, with many hours spent battling to keep up with the number of channels and audiences being served, fighting internal bottlen

Newsletter 40

Newsletter Budget Programs User-Generated Content Advertising Mediums 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Single Grain

JUNE 9, 2023

In today’s highly competitive business environment, understanding the nuances of customer acquisition cost (CAC) is crucial. However, it’s not all about CAC. Other metrics play an equally important role in shaping your marketing strategy. In this post, we’ll shed light on these critical metrics, and take a look at the metric that is more important than customer acquisition cost.

Acquisitions 52

Acquisitions Cost Work Management Marketing Management 52

Martech

JUNE 9, 2023

One of the biggest problems marketers face today is working on too much. I have yet to meet a bored marketer. With the constant pressures from stakeholders changing their minds or asking for more, the result is a lot of starting work but not actually getting much of it finished and delivered to customers. It’s easy to get confused with being busy versus delivering customer value.

Planning 113

Planning Tips Paid Search Agency Work Management 113

ClearVoice

JUNE 9, 2023

TikTok has been taking over the nation with addictive short-form videos of everything from dancing to incredibly niche philosophical jokes. But some regulators in the United States fear it’s taking over more than our attention spans. Most of the hubbub over TikTok concerns its data privacy policies and fears that it could be used by the Chinese government to manipulate the American public.

Privacy Policies 52

Privacy Policies Advertising Agencies Content Marketing Planning 52