Marketing Insider Group
MAY 21, 2014
'I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. From all that experience I have found there is one mistake so many conferences make that limits their potential more than any other: planning your event as happening in a limited space and time.
Crimson Marketing
MAY 21, 2014
'With more than 1.5 billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more. The post Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast] appeared first on.
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Convince & Convert
MAY 21, 2014
'Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. It’s easy to become an information addict, thinking that the next piece of knowledge is what we need in order to blow the competition out of the water. The truth is, you probably already know most of the things you need to know to be a great marketer.
DiscoverOrg
MAY 21, 2014
These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic. Without an understanding of these strategic methods for reaching your target audience, your lead generation efforts risk bypassing the inbox and heading straight tow
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Biznology
MAY 21, 2014
'Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. Imagine how well your PPC campaigns would perform if you had full visibility into the activity of competitors and industry leaders. Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SugarCRM
MAY 21, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Hinge Marketing
MAY 21, 2014
'Have you checked out your competitors’ websites lately? If so, you might have noticed they recently went through a redesign that refocuses their website on lead generation. If your firm still isn’t using your website to generate leads, then it’s time to start. The Hinge Research Institute found that 77% of professional services firms are already generating leads online.
Hubspot
MAY 21, 2014
'Pinterest is often pigeon-holed as only right for certain types of brands: fashion brands, wedding-related businesses, baby brands, travel companies, restaurants. That compels a lot of marketers to misguidedly ignore a fast-growing social network that brags 70 million users , and is the second-biggest driver of social traffic on the web. To spark some inspiration for your own business, here are 9 brands that you wouldn''t expect to be rocking it on Pinterest, but are totally getting their Bruce
Vidyard
MAY 21, 2014
Marketers in today’s crowded content landscape are producing engaging videos to tell better brand stories, and – as the rate of video production increases – this often means hiring creatives like videographers, writers, editors, and directors of video strategy to maintain a sustainable model for success. Of course we’re not at this point across the board yet, but larger forward-thinking companies who have confirmed their commitment to video are indeed hiring these roles a
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MAY 21, 2014
'This ever happen to you before? You’re in your car listening to the radio, or you’re at your desk rocking out to Spotify or Pandora, when all of a sudden … that song comes on. When you hear that song, something magical happens: The world seems to melt around you, and -- in true Marty McFly fashion -- you travel back in time. You’re whisked away to the past, back to the moment when that song first resonated with you.
i-Scoop
MAY 21, 2014
'A content marketing strategy is not the same thing as a content strategy (more about that later). However, in order to use content in an integrated way, we need a content marketing strategy.
Hubspot
MAY 21, 2014
'The marketing industry is changing -- not just from traditional to inbound, but also from gut-feeling to data-driven decision-making. As that transition takes place, we can start to see the differences between people''s perceptions -- even as they relate to their own behavior -- and reality. Published this week, the 2014 Science of Email Report details data from a survey of 1,000+ English-speaking email users, 150,000+ email campaigns sent by marketers, more than 6.4 million individual one-to-o
i-Scoop
MAY 21, 2014
'Content management became popular at the beginning of the new millennium. This was mainly due to a specific form of content management: web content management. In the age of social, mobile and content marketing, web content management is changing.
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Hubspot
MAY 21, 2014
'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. For some, the most coveted job in the marketing org chart is the CMO position. However, the path to actually get there is a tad unclear. While many marketers may be good at acquiring specific skills that make the better at their jobs -- creating content, designing campaigns, evaluating and working with new software -- those who want to rise to the C-suite often need to ex
Adobe Experience Cloud Blog
MAY 21, 2014
'Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales. But most marketers know that it’s more cost effective to renew business with an existing customer than to acquire a new lead. Yet in the face of purchased lists and pressure to generate large lead volumes, the core concept of nurturing existing customers for continued revenue can get lost in the commotion.
Hubspot
MAY 21, 2014
'I’ve been blogging at Convince & Convert for almost six years, and we’ve been fortunate to see a very steady traffic increase year-over-year. But with many new competitors for online attention, including the proliferation of marketing blogs, podcasts, Medium, LinkedIn becoming a content platform, aggregators like Forbes.com, and other information repositories, you must constantly test and innovate to stay sharp and keep/grow your audience.
Convince & Convert
MAY 21, 2014
'This is the fourth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool ). For more of this series (and others) please subscribe to my YouTube channel.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
readwrite
MAY 21, 2014
Practically everything is a billboard to Google, but there’s one thing that shouldn’t be: Your Nest. See also: Google Has New Targeted Ads That Encourage You To Dive Into Apps. A December letter to the Securities and Exchange Commission, released today , fueled fears that Google might be soon be serving you ads on your home’s smart thermostat—imagine turning down your temperature via your Nest, and getting an advertisement for ice cream, or a vacation to Antarctica.
Hubspot
MAY 21, 2014
'Without having conversion forms, it''s going to be really hard to capture high-quality leads from your website. And as you know from understanding the elements of a well-optimized conversion path , a form works best when placed on a landing page touting an offer visitors simply can''t resist. But what happens when your conversion rate is still suffering?
B2B Marketing Traction
MAY 21, 2014
'Content marketing requires strategy and discipline for successful results. I recommend creating a strategic plan and schedule for execution. For success in content marketing, you need to be strategic and disciplined. Understanding your audience, how to leverage your services and products, and how to execute content are key factors. Know your audience.
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