Customer Experience Matrix
MAY 12, 2015
I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. This may not have done them justice since they are more specialized than that general description implied. What MDC Dot really does is serve organizations that wrangle a herd of independent sales people, like financial advisors or direct sales representatives.
ViewPoint
MAY 12, 2015
The sales manager, Bob, said to me in a gleeful voice, full of enthusiasm and hope: “We’re winning one out of every ten of our proposals, and we’re ecstatic.” I didn’t know how I was going to break the news to him that if this was the best they can do with their marketing program, they will never have more than an ‘also-ran’ business that earns a basic living for its founder, but never makes a significant mark in the marketplace.
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Webbiquity
MAY 12, 2015
Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that.
Marketing Insider Group
MAY 12, 2015
As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We want them to get to know us, like us, talk about us and think what we sell is a good idea. There’s so much going on with audiences on the outside, that there’s little time left to think about our employees.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
MAY 12, 2015
With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store. And then, it’s cheap and easy to build a hundred more. Since eCommerce doesn’t demand a personal touch, the overhead can be low since there are ways of doing business without maintaining a personal inventory. Online, you can become a broker.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ANNUITAS
MAY 12, 2015
The vibe was noticeably relaxed at last week’s B2BCamp Atlanta event: local sales and marketing superstars gathered at Tech Village, chatting about current obstacles and recent successes at the office. With beer and pizza in hand, the scene could have been mistaken for a post-work happy hour and that is exactly the point. For Kevin O’Malley and Nate Kristy, the founders of B2BCamp, their goal is to create an “unconference” environment, where the B2B community can gather to network and collaborat
Adobe Experience Cloud Blog
MAY 12, 2015
Author: Ellen Gomes What’s in a name? Great question. Shakespeare’s Juliet contemplated this subject, trying to decide if Romeo’s surname really posed a problem when it came to love. Unfortunately, it did turn out to be a bit of an issue for the rest of the Montagues and Capulets. Why? Because there’s a lot to a name. Names are more than labels—they are identities.
Hinge Marketing
MAY 12, 2015
Google has never been reluctant to shake up the status quo when it comes to their search algorithms. But with the new update focused on mobile-friendliness , they may be making their biggest transformation yet, at least where companies are concerned. The past few years have seen two charmingly codenamed updates, Panda and Penguin, that dramatically reoriented the search engine optimization landscape.
EMagine B2B Blog
MAY 12, 2015
(Our Marketing Manager, Emily Ahlbum, and Account Manager, Leah Crusan, worked closely together to bring you today’s post). With over a billion websites on the web, it’s no secret that building and maintaining a phenomenal website that keeps your users coming back is as easy as it looks. But when it’s done correctly with the right team and the best CMS in town , it is possible.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
MLT Creative
MAY 12, 2015
In this post I am going to look at how social media helps a sheriff's office do their job more safely and efficiently. Social media has been a marketing bandwagon for a couple of years now. More companies are active on social media than ever before. But with the rise in social media has come some realizations: social media isn't a worthwhile investment for every business, in fact it's hard to even measure how effective social media is.
Vidyard
MAY 12, 2015
Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content. Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals.
Hubspot
MAY 12, 2015
Every time you create the content for a direct response campaign, a landing page, an advertisement, or a sales email, you want the copy to be powerful enough to convert visitors to sales. You want the words to roll out of your keyboard in an unending symphony of, ultimately, higher sales. But writing copy for these marketing assets can be hard. You're providing users with useful information, yes -- but that's not all you're doing.
SnapApp
MAY 12, 2015
By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. And we’ve all taken a Buzzfeed quiz (or fifty), right? You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
MAY 12, 2015
Since launching The Growth Show in February, we've been fortunate to land interviews with some really busy people, including executives of billion-dollar businesses and founders on the cusp of building the next big thing. For some of them, we had an "in." Somebody knew somebody else and happily made the introduction. But we weren't so lucky with some of the other guests.
KEO Marketing
MAY 12, 2015
A recent report from Forrester blared what initially sounded like a fatal finding for B2B operations. The big takeaway from the report was the prediction that one million B2B salespeople will lose their jobs by the year 2020. On the surface, that certainly seems like terrible, depressing news. Granted, it isn’t great news for those who are currently in traditional B2B sales roles.
Hubspot
MAY 12, 2015
The news that Internet Explorer is set to be phased out surprised approximately no one. Most internet users have moved on to greener pastures anyway, so they won’t be affected by the changes. However, there are still about 7.7% of users that rely on Internet Explorer , at least as of March of this year. Maybe that doesn’t sound like a lot of people.
Vidyard
MAY 12, 2015
Many B2B marketers are using video today to connect with their customers in an engaging way. But it’s not enough to talk to customers; brands need to engage in 2-way conversations with customers. What can I do to open a 2-way dialogue with video? There’s no shortage of ways marketers can make their video content more engaging, helping them to drive even higher conversion; add an email gate to the beginning of a video, or a call to action part way through.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Standard
MAY 12, 2015
Social media is a powerful tool. It gives voice to the voiceless and connects brands to their customers with greater ease, lending companies a more complete opportunity to learn their audiences’ desires and fears. As with all new technology and products, there are growing pains as both consumers and producers learn how to best shape the space for their own benefit.
Vidyard
MAY 12, 2015
Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content. Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals.
Content Standard
MAY 12, 2015
In many ways, Facebook has long stood as the golden standard for social marketing engagement and success. But, a new study by Quintly suggests Instagram may be starting to surpass Facebook in one crucial aspect: interaction. Whether it’s likes, shares, or comments, Instagram seems to be the place for engaged users to interact, while Facebook may be treated as a more passive platform.
Brandfolder
MAY 12, 2015
Do you wish there was an easier way to locate and share sales documents from inside Salesforce? Our newest integration makes it possible for you to access all of your.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Savanta
MAY 12, 2015
Last year we started a volunteering programme here at Circle. We’d always supported various charities through donations or fundraising, but felt that perhaps our time might be just as valuable. So as a company we pledged to donate a month of our time in ‘man-hours’ every year to charity and worthwhile causes. In part we did so by volunteering at an inner-city school in London.
KoMarketing Associates
MAY 12, 2015
When your content is written, and the promotion is done, what do you do next? Many marketers simply move on to the next blog post or piece of content, letting the previous posts phase into obscurity (except for maybe an occasional tweet or Facebook post). Instead of following this all to familiar path, I’d like to challenge you to repurpose your content into other formats, allowing it to have a longer shelf life, often with less overall work and manpower.
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