Onalytica B2B

MARCH 23, 2016

No stranger are we to the conversation of ‘beauty'; a huge topic and industry that is discussed online day in, day out. Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. In September 2015, 15% of consumers indicated celebrities had influenced their decision in the purchase of a beauty product and some 20% of consumers suggest

Blogger 148

Blogger Brand Identity Branding Lead Scoring 148

Marketing Insider Group

MARCH 23, 2016

If your content marketing strategy is like baking a cake, then are your customers coming back for seconds? Think of your content as delicious cake and your social media channels as the in which you deliver it to your customers. How are you serving up your messaging to your clients? We’ve all seen it. The […]. The post Is Your Social Media Strategy Fully Baked?

Social Media 138

Social Media Media Marketing & Strategy Advertising Channels 138

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. Knowing these intricacies can help you improve your understanding of the platform, aid in your analysis of your audience, and determine the impact on key performance metrics.

Marketing Analytics Tools 128

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 128

Biznology

MARCH 23, 2016

Chris Abraham’s latest webinar was about influencer marketing. You built it, where are they? Unless you’re a celebrity, influencers won’t come to your open mic night unless you’ve already won them over. Learn to get the attention of potential natural allies and fans, connect with them, and appeal to their interests and passions to benefit your brand in a million ways, often for free.

Long Tail Marketing 126

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 126

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

MARCH 23, 2016

With the advent of the modern smartphone, websites faced a problem: all the great features they’d painstakingly constructed now had to fit on much, much smaller screens with touch interfaces. One common strategy that emerged to free up screen space was to create a small, unlabeled menu icon where they could bury some of the […]. The post The Truth About The Hamburger Menu appeared first on Marketing Insider Group.

Features 119

Features Marketing Websites Marketing Strategy Marketing & Strategy 119

Marketing Insider Group

MARCH 23, 2016

For today’s top marketers, content marketing is as essential as water is to life. Content marketing attracts, converts and retains customers by delivering relevant and valuable information to help them make better, smarter purchasing decisions. Unlike traditional marketing, good content marketing communicates without selling and makes customers stop to read and think about your messaging, […].

Studies 118

Studies Content Marketing Content Marketing 118

6sense

MARCH 23, 2016

As the CTO and cofounder of a fast-growth startup, hiring technical talent is on my mind 24/7. In the past decade, recruiting and retaining top-tier talent has become fiercely competitive. Like countless other Silicon Valley companies, we are ceaselessly looking to hire developers and data scientists in what has been a years-long seller’s market.

Startups 75

Startups Distribution Advertising Agencies Course 75

Convince & Convert

MARCH 23, 2016

To Thine Own Self Be True. Knowing who you truly are is one of the greatest challenges of life. It’s also the key to successful influence marketing. No biggie…! Carrie Morgan has over 20 years of experience in the PR world, and her views—on taking the time to know your niche, learning to speak to your specific market, and the advantage of recognizing that the best way to serve yourself is to serve your influencers—are invaluable.

Practices 84

Practices Public Relations PR Advertising Agencies 84

SugarCRM

MARCH 23, 2016

Your corporate website serves a lot of purposes, but in an inbound marketing world, one of the most important jobs it has is to convert visitors with a proper B2B content marketing strategy. A best practice SEO strategy and an engaging social media presence can help bring visitors to your site, but getting them there is only part of the equation. Once visitors enter your site, you still need to keep them there, keep them coming back and, most importantly, keep them converting.

Practices 63

Practices Conversion Marketing Websites Best Practices 63

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hinge Marketing

MARCH 23, 2016

Starting a new blog is exciting, but it can be a little intimidating. First and foremost, you want to produce educational content that is valuable to your target audience—it will set you apart as a thought leader. You know the material. You are the expert. But sometimes there are roadblocks to success. Here are five common mistakes new bloggers face , and my advice on how to best avoid them.

Practices 48

Practices Best Practices Blogger Marketing Management 48

SWZD

MARCH 23, 2016

How do you translate your technical solution into a thought leadership piece, easily understood by B2B decision makers without IT expertise? Learn here. The challenge today is explaining your technical solution in a way that even a lay person can understand it. Here are five tips to help translate technical language so your content can be understood by all interested parties.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Content 48

KEO Marketing

MARCH 23, 2016

You likely know that the world of digital marketing has changed drastically. The explosion of mobile adoption has required B2B marketers to rethink their strategies and cut out old techniques that are no longer relevant. Last summer, Google admitted that for the first time, more searches took place on mobile devices than desktop computers. To be more specific, since the searches were from devices with screens less than six inches, this statistic excludes tablets as well.

Marketing Agencies 1 48

Marketing Agencies 1 Paid Search Agency Inbound Marketing Lead Scoring 48

SWZD

MARCH 23, 2016

How do you translate your technical solution into a thought leadership piece, easily understood by B2B decision makers without IT expertise? Learn here. The challenge today is explaining your technical solution in a way that even a lay person can understand it. Here are five tips to help translate technical language so your content can be understood by all interested parties.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Content 48

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hinge Marketing

MARCH 23, 2016

Starting a new blog is exciting, but it can be a little intimidating. First and foremost, you want to produce educational content that is valuable to your target audience—it will set you apart as a thought leader. You know the material. You are the expert. But sometimes there are roadblocks to success. Here are five common mistakes new bloggers face , and my advice on how to best avoid them.

Blogger 48

Blogger Marketing Management Planning Keywords 48

Hubspot

MARCH 23, 2016

Too often we hear of managers leaving employees in the dark, holding company performance data and information close to their chest. Maybe they think their employees don’t care or that the extra information will be distracting. Maybe they think that level of information is for executive-level decision makers only. No matter their reason or thinking, they’re making a big mistake.

Work Management 42

Work Management Marketing Management Webinar Metrics Transparency 42

ActiveDEMAND

MARCH 23, 2016

Personalization is Different From Customization Do you believe there’s a difference between ‘personalization’ and ‘customization’? To the average person presented with these two words, it would seem that upon first glance and consideration they mean the same thing. But think about this: Customization can be looked at as being able to build your own playlist, while personalization can be viewed as your audio system actually knowing you listen to Top 40 during the workday,

Ideal Customer Profiles 41

Ideal Customer Profiles Personalization Marketing Automation Services Lead Ranking 41

GreenRope

MARCH 23, 2016

The 10 Commandments of CRM. Originally published on CustomerThink. 1. Choose the CRM that’s right for your team and your business. CRM is NOT one size fits all. It is necessary to find a system you can customize to meet your business needs. If you need opportunity tracking and visual charts highlighting your customized sales funnels, then the system you invest in should be able to accomplish this process.

CRM 40

CRM Marketing Automation Services Lead Scoring Lead Ranking 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

JangoMail

MARCH 23, 2016

Your Hottest Leads are Your Most Active Recipients. Good email marketing is about sending relevant and quality content to subscribers that have opted in to receiving your messages. When it comes to lists, quality is better than quantity. Having a lot of subscribers is great, but if they’re not engaging (opens, clicks and responses), it’s time to take a look at your email marketing strategy.

Segmentation 40

Segmentation Click Rate Blast Campaigns Open Rate 40

GreenRope

MARCH 23, 2016

The 10 Commandments of CRM. Originally published on CustomerThink. 1. Choose the CRM that’s right for your team and your business. CRM is NOT one size fits all. It is necessary to find a system you can customize to meet your business needs. If you need opportunity tracking and visual charts highlighting your customized sales funnels, then the system you invest in should be able to accomplish this process.

CRM 40

CRM Marketing Automation Services Lead Scoring Lead Ranking 40

Akoonu

MARCH 23, 2016

Your brand is unique. So are your audiences, and so are their journeys discovering you, engaging with your assets, and becoming your customer. Your content should appeal to specific groups of your audience while also being able to scale up and reach as many new segments of readers as possible.

Buyer Personas 40

Buyer Personas Advertising Agencies Paid Search Agency Ad Agencies 40

GreenRope

MARCH 23, 2016

The 10 Commandments of CRM. Originally published on CustomerThink. 1. Choose the CRM that’s right for your team and your business. CRM is NOT one size fits all. It is necessary to find a system you can customize to meet your business needs. If you need opportunity tracking and visual charts highlighting your customized sales funnels, then the system you invest in should be able to accomplish this process.

CRM 40

CRM Marketing Automation Services Lead Scoring Lead Ranking 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

MARCH 23, 2016

It makes sense to implement a rigid return policy, doesn’t it? By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the deadline pass without realizing. At least, that’s the basic idea (and hope) for strict policies. What if the opposite were true? The Endowment Effect. If you give seven days, or even thirty days, for customers to try out a purchase before returning it, there is a chance that a few will miss that deadline

eCommerce 39

eCommerce Product Advertising Mediums Purchase 39

GreenRope

MARCH 23, 2016

The 10 Commandments of CRM. Originally published on CustomerThink. 1. Choose the CRM that’s right for your team and your business. CRM is NOT one size fits all. It is necessary to find a system you can customize to meet your business needs. If you need opportunity tracking and visual charts highlighting your customized sales funnels, then the system you invest in should be able to accomplish this process.

CRM 40

CRM Marketing Automation Services Lead Scoring Lead Ranking 40

Hubspot

MARCH 23, 2016

Publishing revenues may be moving online , but that doesn't mean print is dead. In fact, parts of the media industry are moving in the opposite direction and investing in print as complements to their core brands and user experiences. While magazines, on the whole, may be waning in sales and migrating to a digital environment, other types of products continue to remain popular among readers such as textbooks, case studies, companion books, and niche magazines.

Top of Funnel 36

Top of Funnel Digital Marketing Funnels Custom Publishing Funnel Advertising 36

GreenRope

MARCH 23, 2016

The 10 Commandments of CRM. Originally published on CustomerThink. 1. Choose the CRM that’s right for your team and your business. CRM is NOT one size fits all. It is necessary to find a system you can customize to meet your business needs. If you need opportunity tracking and visual charts highlighting your customized sales funnels, then the system you invest in should be able to accomplish this process.

CRM 40

CRM Marketing Automation Services Lead Scoring Lead Ranking 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Customer Experience Matrix

MARCH 23, 2016

MarTech Madness hit this week in San Francisco as 1,200 delighted marketing technologists escaped from their cubicles to cavort under the genial gaze of @chiefmartec Scott Brinker at the latest MarTech Conference. My own experience was a bit skewed because I was pulled into many side meetings, but the attendees seemed pleased and the sessions I did attend were excellent as always.

Marketing Management 139

Marketing Management Conference Advertising Agencies Vendors 139

GreenRope

MARCH 23, 2016

The 10 Commandments of CRM. Originally published on CustomerThink. 1. Choose the CRM that’s right for your team and your business. CRM is NOT one size fits all. It is necessary to find a system you can customize to meet your business needs. If you need opportunity tracking and visual charts highlighting your customized sales funnels, then the system you invest in should be able to accomplish this process.

CRM 40

CRM Marketing Automation Services Lead Scoring Lead Ranking 40

Convince & Convert

MARCH 23, 2016

The power of competitive social media analysis is not the awareness of every tweet or post. Rather, the true power comes from the trends you find by aggregating data to extract patterns. Many, if not most, companies broadcast every initiative they’re executing. From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media.

Twitter 106

Twitter Case Studies Webinar Metrics Word of Mouth 106