markempa

NOVEMBER 25, 2013

'Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. Overall, one thing I’ve seen in my experiences in working with our Research Partners is the basics of copywriting are often a first casualty in PPC ad de

PPC 247

PPC Ads B2B Marketing Tips 247

Marketing Insider Group

NOVEMBER 25, 2013

'Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. And more than a bunch of creatives figuring out what color our logo should be. Effective Marketing drives demand. So to keep my finger on the pulse of demand generation, I love to get the insights from my former colleague and demand generation partner Rob Krekstein.

Demand Generation 186

Demand Generation Demand Generation Enterprise Management 186

The Point

NOVEMBER 25, 2013

'Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. For example, in this earlier post , I discussed how whereas in the past spam triggers were largely triggered by content (for example, the word “free”), we’re told that the biggest variable today is now sender reputation.

Deliverability 185

Deliverability CAN-SPAM Lead Ranking Lead Scoring 185

Biznology

NOVEMBER 25, 2013

'Image via CrunchBase. One question we have gotten from our retail clients for years at The Search Monitor is: “How does my ad spend on SEM compare to the average for my retail category, and to other retail categories?” Yes, there is a lot of free data out there that has attempted to answer this question. But it’s free for a reason. It just isn’t precise.

Spending 130

Spending SEM Advertising Agencies Verticals 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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B2B Marketing Traction

NOVEMBER 25, 2013

'Flickr Photo by HeavyWeightGeek Some rights reserved. How do you measure your online marketing performance? How do you know if you need improvement, and how to improve your online marketing? There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics. If your website does not have this free tracking program installed on it, I highly recommend that you add it.

Conversion 114

Conversion B2B Marketing Marketing Analytics Tools Lead Ranking 114

SugarCRM

NOVEMBER 25, 2013

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 86

Advertising Agencies Marketing Automation Services Gartner Forrester 86

Hinge Marketing

NOVEMBER 25, 2013

'Every year professional services firms everywhere struggle to come up with a better marketing budget. Too often the result is simply more of the same. There are probably a lot of reasons for that pattern. Why Most Professional Services Marketing Budgets Fail. If you do not really have a good way to measure the impact of what you did this year, there is little incentive to fight the hard battles to defund legacy approaches or invest in something new.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Planning 67

Vidyard

NOVEMBER 25, 2013

So, you’ve got a killer video that’s going to knock your audience’s socks off; now all you need to do is match that with some fantastic audio to add the finishing touch. To make any video project look professional, you need both elements to be excellent – if either is lacking, you’re going to come across as an amateur. With that in mind, here are ten tips for capturing amazing video voice overs: 1.

High Quality Lead 65

High Quality Lead Video Marketing Tips Newsletter 65

Integrated B2B

NOVEMBER 25, 2013

'It seems like new cellphones and gadgets are released every day. There are many obvious technology solutions used by B2B companies today, like cellphones, computers, and software. Where will 2014 take us? Maybe it’ll be smart watches. This year, we saw Samsung come out with the first viable smart watch for consumers, but it really wasn’t very popular.

B2B 55

B2B Marketing Management Pricing Price 55

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

NOVEMBER 25, 2013

So, you’ve got a killer video that’s going to knock your audience’s socks off; now all you need to do is match that with some fantastic audio to add the finishing touch. To make any video project look professional, you need both elements to be excellent – if either is lacking, you’re going to come across as an amateur. With that in mind, here are ten tips for capturing amazing video voice overs: 1.

High Quality Lead 65

High Quality Lead Video Marketing Tips Newsletter 65

SnapApp

NOVEMBER 25, 2013

When people access your content, there’s a good chance they’re on a mobile device and they expect a great user experience. With SnapApp’s responsive design feature you can deliver content that’s optimized for any screen size. Watch our Customer Success Webinar with Senior Product Manager Caitlin Geissler and Senior Account Manager Ali Noel for this 30-minute, hands-on session.

Webinar Metrics 48

Webinar Metrics Design Optimization Demand 48

Vidyard

NOVEMBER 25, 2013

So, you’ve got a killer video that’s going to knock your audience’s socks off; now all you need to do is match that with some fantastic audio to add the finishing touch. To make any video project look professional, you need both elements to be excellent – if either is lacking, you’re going to come across as an amateur. With that in mind, here are ten tips for capturing amazing video voice overs: 1.

High Quality Lead 67

High Quality Lead Video Marketing Tips Newsletter 67

Brandfolder

NOVEMBER 25, 2013

It's day 2 of our week of giveaways in support of "Small Business Saturday".

Small Business Marketing 40

Small Business Marketing Business 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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