Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. This is because traditional data warehouses were never designed to handle the volume, variety and velocity of today’s data-centric applications.

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Marketing Insider Group

APRIL 15, 2016

Have you ever felt stuck? If you are like me, you know you should be producing great content. And you’ve figured out that you need to do more than promoting your latest blog a few times on social media. When it’s all said and done, you have a desire for more growth. Maybe it comes from the expectations […]. The post Why Salmon + Broccoli = The Secret Sauce To Growth appeared first on Marketing Insider Group.

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Social Media Promotion Social Marketing Media 112

Hive9

APRIL 15, 2016

Understanding and demonstrating marketing ROI isn’t easy. It’s a challenge that’s long plagued marketing organizations and one that remains challenging given how much easier it is today to collect marketing analytics than it’s ever been before.

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ROI Analytics Organization Marketing 118

Biznology

APRIL 15, 2016

Klout is a very interesting site that scores people according to their influence, and it’s fun to check your score to see whether you’re trending up today. But don’t fall into the trap of focusing on people with high Klout scores when you attempt your influence marketing. You might be missing the more important lesson from Klout. Nobody’s Klout score means as much as you think it does.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Ambal's Amusings

APRIL 15, 2016

Writing is very lonely work. You sit at your laptop and bleed your heart out. (Not my phrase, it is Hemingway’s) You don’t do it for anybody on this planet. You do it simply to cope with the craziness of life. You write to heal yourself. And, then, you does the most courageous thing. You … Continue reading "Writing is very Lonely Work".

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Contently

APRIL 15, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately, justifying its ambitious price point of $9.99—$4 more than the top fashion magazines at the time. While the sophistication and functionality of the glossy magazine could have easily been mistaken for Elle , Harper’s Bazaar , or Vogue , it instead belonged to Net-a-Porter, the online luxury retailer.

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Adobe Experience Cloud Blog

APRIL 15, 2016

Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. But this isn’t necessarily true. A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened.

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Marketing Automation Services Ad Frequency Thought Leadership Marketo 76

Contently

APRIL 15, 2016

Will virtual reality replace TV in 10 years? Will headsets make iPhones obsolete ? Will all brands have to make all their content VR to stay relevant? VR is still in its infancy, which means the hyperbolic questions and predictions are here. But here’s the reality: It’s too early to tell. But the lack of certainty doesn’t mean that marketers can ignore VR.

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Kapost

APRIL 15, 2016

Storytelling takes multiple shapes and forms. So why are so many marketers still equating content marketing with writing? Sure, writing is important—it’s the bread and butter for how we communicate online. It’s the reason we rely so heavily on email to communicate with friends, family, and colleagues. It’s never going to go away. But sometimes, stories have multiple dimensions that even the best writing can’t capture.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

APRIL 15, 2016

Here’s what you missed while you were shaking your head at the latest brand fails from Sprint and KFC … The New Republic : It Mii: The Rise and Fall of Miitomo. Selected by Dillon Baker, associate editor. Last Friday I was sitting at home, slightly inebriated and scanning my phone, when I came across Miitomo, gaming giant Nintendo’s first foray into social apps.

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MLT Creative

APRIL 15, 2016

A few weeks ago I was shown a presentation by Adam Conover entitled “Millennials Don’t Exist!” that changed the way I think about generations. His presentation offers a humorous counter argument to the widely held stereotype of the millennial. In this post, I’ll share my reactions to his presentation, discuss the place of generational stereotypes […].

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Vidyard

APRIL 15, 2016

Remember going to the library as a kid: strolling through the book racks neatly organized by subject and author until you found a stack of books to bring home and read? Now imagine if that library wasn’t the organized masterpiece the librarians spent countless hours maintaining. Goosebump books sitting next to AUTOCAD manuals. Richard Scarry’s Busytown beside Truman Capote’s In Cold Blood.

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Hinge Marketing

APRIL 15, 2016

Even in a weak economy, some companies find ways to thrive. These firms become top acquisition prospects and can receive extraordinary valuations. What makes these companies so special that they command many times the price of an average firm? What do they do differently? A company’s depth of expertise, its employees and its ability to complete projects on budget and on time are all important components of maintaining a competitive edge.

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Paid Search Agency Work Management Companies Marketing Management 51

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SnapApp

APRIL 15, 2016

Design It Yourself is a new blog series dedicated to providing marketers and content creators tips and insights for creating impactful user experiences and powerful visual assets. The series is written by SnapApp's design team: Ben Slepp, Product Designer; Menar Irwin, Interactive Designer; and John Reardon, Customer Content Specialist. . Everyone is a designer.

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Design Interactive Marketing Eye-Tracking Marketing 48

Hubspot

APRIL 15, 2016

We’ve all been there – you wake up ready to take on the day and sip your morning coffee while listening to some upbeat jazz music. You’re feeling pretty good. As your day progresses, you hit the afternoon slump – or worse, dare I say it, the morning slump. Regardless of your line of work, this can be debilitating to your creativity, not to mention your mindset and motivation.

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Akoonu

APRIL 15, 2016

In our post, The 11 Key Components of a First-Class Content Brief , we define the key components your content brief should have in order to guide the strategic planning, production, and use of content assets. But what does a detailed, buyer-centric content brief actually look like? S ee a snapshot of our example content brief below, and instantly view the PDF here (no form required) to see the entire example.

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Examples Buyer Personas Content Class 40

Hubspot

APRIL 15, 2016

From teaching us our ABCs -- "always be closing" -- in 1992's Glengarry Glen Ross , to explaining how he can tackle tough problems with his A.S.S. methodology -- "analyze, strategize, succeed" -- on the hit comedy series 30 Rock , Alec Baldwin's characters have always had a strong foothold in the business world. The real Alec Baldwin, as it turns out, also has a lot of business wisdom (and life lessons) to share.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

The Freeman Company

APRIL 15, 2016

FreemanXP expert weighs in on live experiences and their role in the marketing mix.

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Marketing Mix Branding Brand Identity Marketing 40

Hubspot

APRIL 15, 2016

Content marketing presents two great challenges: Feeding the content beast and successfully using it to develop a trusting relationship with your prospects. Your students can help your inbound strategy meet both challenges. In fact, your students are one of your school's greatest natural resources for inbound marketing content. They have a first-hand perspective.

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Peer-to-peer Word of Mouth Urgency Marketing Social Media 34

Kapost

APRIL 15, 2016

You’ve all heard it by now: up to 65% of content goes to waste. But as marketers, sometimes it’s hard to turn the “wasteful content train” around. This post discusses how best-in-class content marketers overcome the content waste problem, and proposes a simple strategy shift that curbs waste and increases efficiency. A quick heads up: this post is a long one.

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Lead Liaison

APRIL 15, 2016

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. ALLEN, TX — April, 18 2016 — Wistia, the leader in professional video marketing, and Lead Liaison, the leader in sales and marketing automation software to the mid-market, announced a technology integration today.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

APRIL 15, 2016

Whether you're a seasoned content marketing c onnoisseur or you're just getting your content marketing sea legs, it's never a bad idea to review the basics. From doing keyword research, to guest blogging, to sharing content across different social platforms, there are a lot of different levers content marketers can pull. In their new infographic, "A to Z of Content Marketing: A 40 Point Content Marketing Checklist," the team at PageTraffic helps us understand all of the different content marketi

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Tactics Content Marketing Tips Promotion 42

Contently

APRIL 15, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. According to Visually , the first infographics date back to 30,000 BCE, when images were drawn on cave walls to communicate information about populations, animals, and resources. Thousands of years later, the Egyptians used hieroglyphics to tell stories about life, work, and religion.

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Convince & Convert

APRIL 15, 2016

Social media platforms are always being updated, which means they’re constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images. It can be tough to keep track of. And we understand you’re busy; you can’t spend all your time sweeping the internet for information that changes time and time again. However, high-quality and creative imagery is imperative to your social media marketing success, so it’s important that you know the proper dimensions for ea

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Content Standard

APRIL 15, 2016

Change a user’s browsing experience, and you change her perception of the brand. That’s the thought behind a handful of brands using browser extensions to help them tell their brand story. While extensions have been around for a while, as far as digital marketing trends go, they’re a pretty new fad. Browser extensions are plug-ins that extend the functionality of your web browser in some way, like blocking ads (much to the chagrin of publishers) or by swapping all web images wi

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Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

LEADership

APRIL 15, 2016

It can often be an eye-opening experience to see the way that different people in your industry handle their work – what they focus on, what they see as best practices, and how they measure their efforts. I thought that today, we might take a trip across the border and look at the state of marketing in the Great White North. This infographic is based on the results from surveys sent from Salesforce to 421 marketers from Canada.

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