Marketing Insider Group

DECEMBER 17, 2015

If Flash Gordon Didn’t Reject George Lucas, We’d Never Have Star Wars It was 1973 and George Lucas was still riding the wave of success from his first commercially successful movie American Graffiti. He then began thinking about the type of movie he wanted to make next. As he thought about this, he remembered the Flash Gordon movies that […]. The post Star Wars and Disney Reveal: The Force of Content Marketing appeared first on Marketing Insider Group.

Content Marketing 149

Content Marketing Content Marketing 149

Biznology

DECEMBER 17, 2015

Everybody wants to win. From pro sports to pro marketers, we all want to beat the competition and be at the top of our game. And while I do try to avoid sports analogies – not everyone is into sports – there is at least one parallel worth exploring. In both sports and business, what’s frequently lost in the discussion about winning is that the will to win isn’t some made-for-the-movies indomitable spirit.

Process 112

Process Content Marketing Planning Content 112

Marketing Insider Group

DECEMBER 17, 2015

The internet is constantly evolving. On the plus side, this means that the old rules of backlinks and blackhat techniques have thankfully gone the way of the landline. On the minus side, this means keeping up with the ever changing algorithm of Google search. When you take advantage of organic search techniques, you get access read more » The post 10 Ways To Boost Organic Search appeared first on Marketing Insider Group.

Organization 128

Organization Internet Marketing Rules Search Marketing 128

Crimson Marketing

DECEMBER 17, 2015

There have been some pretty radical changes in the world of digital marketing over the last 15 years. From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. Participating and learning during this period was Al Campa, CMO of cloud business communications and collaboration solutions provider RingCentral, and our guest on this episode of Moneyball for Marketin

CMO 109

CMO Enterprise Management Class Marketing Management 109

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Convince & Convert

DECEMBER 17, 2015

I love finding brands who have deep-seated community values, who embrace the story of what made them become a brand in the first place, and who have a vision for how they plan to grow into something awesome. Sure, we live in a world where many brands and people are focused on getting ahead and achieving only monetary goals. But there are plenty of brands and marketing teams that enjoy being part of the community and are incorporating a big-picture mentality with story-worthy assets into their bu

Brand Identity 105

Brand Identity Branding Lead Ranking Transparency 105

SugarCRM

DECEMBER 17, 2015

The benefits of marketing automation are no lie. There are plenty of statistics and real life examples out there to support them. For example, Forrester Research reports that B2B marketers who implement marketing automation increase their sales pipeline contributions by 10%, and organizations like the Cleveland Caveliers professional basketball team have used marketing automation to increase sales and enhance the customer experience while simultaneously reducing costs.

Marketing Automation Services 61

Marketing Automation Services Marketing Automation Automation Lead Scoring 61

Hubspot

DECEMBER 17, 2015

In case you missed it, we now live in a mobile-dominant world. This year, Google reported that 52% of search traffic and almost half of shopping traffic comes from mobile devices, so a compatible web design is no longer a luxury, but a necessity. In April of 2015, “Mobilegeddon” transformed the marketing world as we know it, putting responsive and mobile websites at the forefront of a marketer’s mind.

Design 56

Design Mobile Marketing Opt-out Click Rate 56

LeadSquared

DECEMBER 17, 2015

Attention local businesses – Facebook is testing out a great new update that can make a great deal of difference to you! Know what that is? It is a great new local search option that allows people to search for business near their area! That means, if you are listed, then leads can come find you! When I say “Find you”, I mean the do it on Facebook’s Services page.

Facebook 52

Facebook Business Lead Scoring Lead Ranking 52

Funnelholic

DECEMBER 17, 2015

Today’s post is written by Andrew Angus. Here at Infer , we eat our own dog food when it comes to demand generation and sales development, and we believe in sharing successes in order to contribute to the growing community of forward-looking predictive practitioners. Here are three of our own use cases that we hope other sales development teams can leverage: Inbound Lead Management.

Lead Ranking 57

Lead Ranking Lead Scoring Account Based Marketing InsideView 57

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Content Standard

DECEMBER 17, 2015

How often do you get excited about a PDF eBook design? I’m guessing hardly ever. The sad truth is that most static marketing assets are pretty predictable when it comes to design. There’s only so much innovation that can happen when working within the confines of an 8.5 x 11 page or blog post template. Interactive storytelling unlocks almost endless possibilities when it comes to design.

Storytelling 50

Storytelling Interactive Marketing Design CMS Development 50

Lead Liaison

DECEMBER 17, 2015

Displaying dynamic, engaging content in real-time as visitors arrive on your website is an incredible way to encourage visitors to stick around and convert into paying customers. As technology has advanced, the ability to do this is no longer a pipe dream but is very much a reality. By building a rich profile of the visitors arriving on your site that becomes stronger over time, you can do exactly that.

Conversion 49

Conversion Lead Liaison Content Ideal Customer Profiles 49

Hinge Marketing

DECEMBER 17, 2015

A couple of months ago, I wrote about how an AEC firm’s new website is one of its most important building projects. Today we’re going to explore exactly how your website is connected to the rest of your marketing initiatives. You can choose to build a great looking website that appeals to your audiences, but wouldn’t it be nice if your website also brought in qualified leads?

Marketing Websites 49

Marketing Websites Sales Qualified Leads Validation Social Media 49

JotForm

DECEMBER 17, 2015

Banner ads are delivered in Flash less and less often. HTML5 has become the standard for online advertising as well. Thanks to CSS3 animations are possible without any issues and interactions are made possible with JavaScript. Of course, HTML5 banners can also be created manually. But there are plen.

Banners 48

Banners Banner Ads Tools Course 48

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

MLT Creative

DECEMBER 17, 2015

No marketing practice has stood the test of time like branding. According to Wikipedia, the word “brand” is derived from the old Norse word “brandr” meaning “to burn” referring to the practice of burning your mark onto a product. Codes of arms were the symbol of royalty during the middle ages and wild west cowboys […].

Brand Identity 47

Brand Identity Branding Wikipedia B2B 47

Hubspot

DECEMBER 17, 2015

In the world of marketing, there's no shortage of new strategies designed to engage audiences and inspire purchases. From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. But if there's one thing we know for sure, it's that emotions rule our decision-making. Considering the relationship between our actions and emotions, it should come as no surprise that finding ways to incorporate joy into your marketing efforts can have a profound impact on

Examples 43

Examples Campaigns Planning Paid Search Agency 43

Content Standard

DECEMBER 17, 2015

How often do you get excited about a PDF eBook design? I’m guessing hardly ever. The sad truth is that most static marketing assets are pretty predictable when it comes to design. There’s only so much innovation that can happen when working within the confines of an 8.5 x 11 page or blog post template. Interactive storytelling unlocks almost endless possibilities when it comes to design.

Storytelling 40

Storytelling Interactive Marketing Design CMS Development 40

GreenRope

DECEMBER 17, 2015

New Year, New You, and Reasonable Goals! The New Year is quickly approaching, and here we are again… pondering what goals we should strive to meet in the upcoming year. Just the thought alone can feel like a daunting task, but it doesn’t have to be. Large or small, physical or emotional, any improvement is improvement. Here are some ways to help you kick-start your new year without feeling overwhelmed about reaching your new goals!

Allocation 40

Allocation Creativity Practices Examples 40

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

DECEMBER 17, 2015

If your brand publishes sponsored content from advertisers, pay close attention: The Federal Trade Commission (FTC) has regulations covering this content, and companies can pay dearly for failing to follow the rules—but the real-world penalties may not be what you would think. A recent survey from Izea and Halverson Group found that only eight percent of marketers reported a strong understanding of the Federal Trade Commission’s rules governing promotional content, and one-third of those m

Rules 40

Rules Content Blogger Paid Search Agency 40

GreenRope

DECEMBER 17, 2015

New Year, New You, and Reasonable Goals! The New Year is quickly approaching, and here we are again… pondering what goals we should strive to meet in the upcoming year. Just the thought alone can feel like a daunting task, but it doesn’t have to be. Large or small, physical or emotional, any improvement is improvement. Here are some ways to help you kick-start your new year without feeling overwhelmed about reaching your new goals!

Allocation 40

Allocation Creativity Practices Examples 40

Brandfolder

DECEMBER 17, 2015

We’re all familiar with the legend of the jolly bearded guy. But here’s something you may not have considered: *how would Santa’s story change if he had a cell phone?*.

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GreenRope

DECEMBER 17, 2015

New Year, New You, and Reasonable Goals! The New Year is quickly approaching, and here we are again… pondering what goals we should strive to meet in the upcoming year. Just the thought alone can feel like a daunting task, but it doesn’t have to be. Large or small, physical or emotional, any improvement is improvement. Here are some ways to help you kick-start your new year without feeling overwhelmed about reaching your new goals!

Allocation 40

Allocation Creativity Practices Examples 40

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Hubspot

DECEMBER 17, 2015

If you've ever taken a Lyft, you know the ride's been a little different than those with other ride-sharing apps. Your car is adorned with a bright pink mustache. You sit right up front next to the driver. You may even give them a fist bump. These quirks help differentiate Lyft as the friendly, human option in an uber-competitive industry. and it seems to be working.

CMO 37

CMO Startups Differentiation Work Management 37

GreenRope

DECEMBER 17, 2015

New Year, New You, and Reasonable Goals! The New Year is quickly approaching, and here we are again… pondering what goals we should strive to meet in the upcoming year. Just the thought alone can feel like a daunting task, but it doesn’t have to be. Large or small, physical or emotional, any improvement is improvement. Here are some ways to help you kick-start your new year without feeling overwhelmed about reaching your new goals!

Allocation 40

Allocation Creativity Practices Examples 40

Hubspot

DECEMBER 17, 2015

When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. Then, the tables were turned. Suddenly, I had to be the expert on what we should be publishing, how to fix incoming pieces, and how to give feedback to people who had decades more experience than I in marketing.

Hubspot 54

Hubspot Tips Stats Training 54

GreenRope

DECEMBER 17, 2015

New Year, New You, and Reasonable Goals! The New Year is quickly approaching, and here we are again… pondering what goals we should strive to meet in the upcoming year. Just the thought alone can feel like a daunting task, but it doesn’t have to be. Large or small, physical or emotional, any improvement is improvement. Here are some ways to help you kick-start your new year without feeling overwhelmed about reaching your new goals!

Allocation 40

Allocation Creativity Practices Examples 40

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Adobe Experience Cloud Blog

DECEMBER 17, 2015

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. We know that content marketing can generate more leads , but according to Content Marketing Institute, only 30% of marketers consider themselves to be effective.

Social Media 76

Social Media Tactics Banners Media 76

GreenRope

DECEMBER 17, 2015

New Year, New You, and Reasonable Goals! The New Year is quickly approaching, and here we are again… pondering what goals we should strive to meet in the upcoming year. Just the thought alone can feel like a daunting task, but it doesn’t have to be. Large or small, physical or emotional, any improvement is improvement. Here are some ways to help you kick-start your new year without feeling overwhelmed about reaching your new goals!

Allocation 40

Allocation Creativity Practices Examples 40

KEO Marketing

DECEMBER 17, 2015

Showing search engines the canonical version of a given URL isn’t always as easy as it looks. Even if you think you did everything right, SEO-wise, improper “canonicalization” can still have a negative impact on your position in the search engine results. Canonicalization refers to establishing the primary version of a webpage that has identical, or nearly identical content across multiple URLs.

SEO 48

SEO Tagging Marketing Management Advertising Agencies 48