KoMarketing Associates
OCTOBER 7, 2013
'According to research from American Business Media , B2B marketers are set to make increasing investments in digital advertising, specifically through search engine and mobile advertising, in the coming year, as detailed in a recent article from eMarketer. A critical reason search engine advertising in particular is attractive for B2B marketers is because of the immediacy in performance measurement.
Biznology
OCTOBER 7, 2013
'Image via CrunchBase. It’s been a long time coming, but it is finally here. Google is finally “not providing” search referrals for all organic searches. “Privacy,” they say. How does a searcher’s privacy affect search marketers? And what do search marketers do about it? When Google sneezes, search marketers catch pneumonia, so what’s the treatment?
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Industrial Marketing Today
OCTOBER 7, 2013
'Manufacturers and industrial companies that believe in content marketing are seeing good results from their efforts. However, most of the success is at the beginning of the sales pipeline or [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Hinge Marketing
OCTOBER 7, 2013
'If you ask your firm’s senior management, most would probably say that they want a strong brand. After all, who wants a weak anything? But in far too many cases these same executives actually hold beliefs and engage in behaviors that weaken your brand. Now it is not that they are doing it on purpose. Quite the contrary. They believe that they are being rational and realistic.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot
OCTOBER 7, 2013
'Peanut butter and jelly. Batman and Robin. Eggs and ham. You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. Still, that doesn’t mean all the content they create is top-notch, compelling, valuable content.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
OCTOBER 7, 2013
'Let’s rip the Band-Aid off right away: Direct mail''s a pain in the butt. Outside of a brand sponsoring a blimp and driving it straight through your kitchen window, there are few forms of marketing more disruptive and less welcome in one’s day. While we’re thankful to see companies figure out what makes a great marketing email , we still couldn’t resist exploring direct mail’s tactics and how they compare to successful inbound marketing campaigns.
markempa
OCTOBER 7, 2013
'Tweet We all are hearing time spent with mobile devices will surpass time spent with desktops. Well, it is already happening in the B2C world, according to a recent study from Millennial Media and comScore. It won’t be too long before it starts happening in the B2B world. According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?
Hubspot
OCTOBER 7, 2013
'While you may feel like you don''t need to concern yourself with it, there''s a decent likelihood you''ll have to know a bit about it at some point. That''s right -- we''re talking about HTML , that foreign language only your developer -- or more code-savvy colleagues -- know and speak. If you fail to adequately comprehend HTML, don''t worry -- you are very much not alone.
Adobe Experience Cloud Blog
OCTOBER 7, 2013
'Author: DJ Waldow It was Sunday morning. I needed spackle. I grabbed my 16-month old son, strapped him into his car seat, and sped off to my local hardware store, Orchard Hardware Supply. If you have ever gone to the store with a 16-month-old, you know your time is limited. Being that our son is our second child, I’m (somewhat) of a pro when it comes to efficiently navigating a store.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot
OCTOBER 7, 2013
'Remember your last marketing team meeting? That one person spoke to your team and just started throwing data at you from your monthly marketing reporting deck. No context -- just numbers, graphs, and the occasional pop of color. Instead of intriguing you, he or she put you to sleep -- it was really hard to stay awake when someone was just throwing data at you.
Crimson Marketing
OCTOBER 7, 2013
'1. Your Website. A website health check will show what needs to be fixed to get the most from your content. 2. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. 3. Take your fill. News Articles . 3 in 5 consumers read branded content while looking at products to buy.
Hubspot
OCTOBER 7, 2013
'Google for Nonprofits , a membership program for nonprofits based in the U.S. and U.K. (with country-specific programs ), is looking to amplify its online engagement. Though it has eligibility requirements, once accepted, you have access to free versions of all Google products, including tutorials for each to help you get started (not too shabby, we know).
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