Marketing Insider Group

MAY 16, 2016

Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. I have listed some of my favorite tools below to help you brainstorm content ideas and put together great content […]. The post 25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy appeared first on Marketing Insider Group.

Content Marketing 166

Content Marketing Marketing & Strategy Marketing Strategy Tools 166

Savanta

MAY 16, 2016

One of the toughest aspects of conducting a B2B research study is securing the support of a hard-to-reach target audience. B2B decision makers are time poor, under pressure and protected by Gatekeepers (e.g. their PA). These are all features which make them less likely to take part in surveys and interviews, but with the right approach B2B respondents can be persuaded to take part in research.

Research 120

Research B2B Marketing B2B Paid Search Agency 120

Marketing Insider Group

MAY 16, 2016

The average marketer today is far different than the average marketer of ten, or even five, years ago. Take a minute to think about what you do each day and what you need to be effective in your role. Now consider how much of that was around as little as five years ago. The rise of […]. The post Your Must-Have Marketing Technology In 2016 appeared first on Marketing Insider Group.

Marketing & Strategy 156

Marketing & Strategy Marketing Effectiveness Marketing Strategy 156

NuSpark Consulting

MAY 16, 2016

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode. You can target top and bottom funnel.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

MAY 16, 2016

Web searches continue to increase in sophistication, with results often mirroring exactly the information a customer needs. If someone wants to find a great restaurant nearby, search algorithms can immediately determine that person’s approximate location and deliver results to match. Even social media searches have gradually moved toward location-based results.

Social Media 128

Social Media Media Search Marketing Social Marketing 128

Marketing Insider Group

MAY 16, 2016

Learning to develop b2b buyer personas is essential to building a modern marketing organization. When implemented properly these buyer personas create stronger alignment across your different departments. When developing a buyer persona some of the common traits are appearance, personality, their story, their needs, and their values. The idea behind the strategy is that once you’ve better defined your ideal customer you can […].

Buyer Personas 121

Buyer Personas B2B B2B Marketing Marketing & Strategy 121

Contently

MAY 16, 2016

Is the art of headline creation really dead? As Contently senior editor Jordan Teicher writes in his feature story on headlines, “What was once a creative art has become a science concerned with maximizing engagement by any means necessary.” That’s obvious to anyone who reads the Internet. But what happens if you take that perspective and apply it to the sacred literary canon?

Creativity 114

Creativity Features Spending Content 114

Convince & Convert

MAY 16, 2016

Idea Whisperer. Do you want to own your presentations? Do you want to be at the absolute top of your game as a storyteller and an orator? Tamsen Webster may be able to help. As the Executive Producer of TEDx Cambridge and the Senior Vice President of Oratium, a message and communication consulting firm, she specializes in storytelling and brand growth by helping business leaders and storytellers clarify and refine their brand stories.

Storytelling 89

Storytelling Domain Demographics Planning 89

Adobe Experience Cloud Blog

MAY 16, 2016

Author: Janet Dulsky As marketers, we have been forced to become more technically adept as we are on the verge of another major shift. As our CMO put it, “Marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.” With the emergence of new technologies , we now have to be able to look at data, understand it, and use it to make decisions about our marketing campaigns.

Work Management 91

Work Management CMS Development Thought Leadership Marketo 91

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Kapost

MAY 16, 2016

Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. No, that’s not a typo. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost. The report defines customer experience as: Customer experience encompasses each interaction between a customer and brand across channels (social media, website, email, sales, etc.) and technologies (marketing automation, CMS, CRM, etc.).

CMS Development 75

CMS Development B2B Marketing Lead Ranking Planning 75

Sprout Social

MAY 16, 2016

The last few years have been tough for Facebook marketers. Organic reach has dropped, younger users gravitated toward newer platforms like Instagram and Snapchat and there’s more competition than ever. Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day.

Facebook 75

Facebook Branding Brand Identity Urgency Marketing 75

Hubspot

MAY 16, 2016

When it comes to Excel, here's a good rule of thumb: If you start to do something manually, it probably means there is an easier way to do it. Whether you are trying to remove duplicates, do simple calculations, or sort your data, you can almost always find a workaround that'll help you get it done with just a click (or two) of a button. But if you're not a power user, it's easy to overlook these shortcuts.

Organization 71

Organization Order Custom Publishing Rules 71

chiefmartech

MAY 16, 2016

Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies spending more on marketing technology than advertising this year — but I promise to get to it eventually. (Actually, I guess with this disclaimer I didn’t bury the lede. But I digress.).

Budget Programs 64

Budget Programs Allocation Advertisements Advertising 64

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

LeadSquared

MAY 16, 2016

This is Bob. Bob is cool. Bob is also the only marketer in a small, fast-growing education company. A one-man army, the unsung superhero, living in the sales-star’s shadows, almost the dark knight. He is always doing things! Finding new lead generation channels , setting up email campaigns , creating the social strategy, running webinars to recruit and educate potential students.

Adwords 52

Adwords Google Paid Search Agency Allocation 52

Vidyard

MAY 16, 2016

KITCHENER, Ontario – May 16, 2016 – Vidyard , the video intelligence platform for business, today announced the addition of Darren Suomi as the company’s new Senior Vice President of Global Sales to help address the growing demand for video platform solutions in North America and beyond. Suomi previously held global sales leadership roles at Hootsuite and SAP and has worked in technology sales for more than 15 years.

Enterprise Management 51

Enterprise Management Lead Scoring Lead Ranking Work Management 51

6sense

MAY 16, 2016

Join us at the SiriusDecisions Summit in Nashville for our Lunch & Learn and schedule a time to meet in person! The best marketers are storytellers at heart. So, it’s no surprise that many of us get into this profession because we have a passion for connecting with, entertaining and educating our audience. It isn’t lost on us that somewhere between the rise of digital marketing and marketing technology what was once an art started to become a science.

Marketing Management 48

Marketing Management Television marketing Advertising Mediums Buying Cycle 48

Vidyard

MAY 16, 2016

KITCHENER, Ontario – May 16, 2016 – Vidyard , the video intelligence platform for business, today announced the addition of Darren Suomi as the company’s new Senior Vice President of Global Sales to help address the growing demand for video platform solutions in North America and beyond. Suomi previously held global sales leadership roles at Hootsuite and SAP and has worked in technology sales for more than 15 years.

Enterprise Management 50

Enterprise Management Lead Scoring Lead Ranking Work Management 50

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SnapApp

MAY 16, 2016

We came. We saw. We conquered. Last week, over 5,200 marketers joined together for four days of intense learning, parties, and, of course, Will Smith. The 2016 Marketo Summit was one for the record books. The event, which continues to grow year over year, has finally crossed over the 5000 mark – even after its move to Las Vegas. This was the first year that Marketo hosted its annual Marketing Nation event in Las Vegas, typically being hosted in their “home city” of San Francisco.

Marketo 48

Marketo Advertising Agencies Impressions Event Marketing 48

Crafted Agency

MAY 16, 2016

In this blog, we dive into 3 critical, sequential steps to developing a B2B sales strategies that are effective in nurturing B2B leads through to purchase.

B2B Sales 48

B2B Sales B2B Purchase Effectiveness 48

LeanData

MAY 16, 2016

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. Landlords were demanding steep terms. High rents. Large security deposits. Five-year commitments. So Guerra, the president and co-founder of the well-funded mobile app security company, said they made a more pragmatic decision.

Startups 45

Startups Burn Rate Trade Show Paid Search Agency 45

Hubspot

MAY 16, 2016

We're willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated. Most companies spend the majority of their money trying to bring in new customers, but did you know that increasing customer retention rates by 5% can help you increase profits by anywhere between 25% to 95%?

Positioning 50

Positioning Class Click Rate Loyalty 50

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

LeanData

MAY 16, 2016

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. Landlords were demanding steep terms. High rents. Large security deposits. Five-year commitments. So Guerra, the president and co-founder of the well-funded mobile app security company, said they made a more pragmatic decision.

Startups 40

Startups Burn Rate Trade Show Paid Search Agency 40

Hubspot

MAY 16, 2016

As a part of our process of determining how we will work with clients, we typically conduct an assessment of their overall demand generation strategy and execution. We look at what they’re doing to generate and nurture leads, how they’re utilizing their website and other digital (and non-digital) communication channels and how that all aligns with and connects to their sales approach.

Inbound Marketing 49

Inbound Marketing Work Management Marketing Management Planning 49

LeanData

MAY 16, 2016

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. Landlords were demanding steep terms. High rents. Large security deposits. Five-year commitments. So Guerra, the president and co-founder of the well-funded mobile app security company, said they made a more pragmatic decision.

Startups 40

Startups Burn Rate Trade Show Paid Search Agency 40

Convince & Convert

MAY 16, 2016

Need more and better leads from your content marketing? (I mean, who doesn’t?). Email marketing is still the go-to tool for getting and nurturing quality leads, engaging and escorting them all the way through your sales funnel. However, ask yourself, “How many commercial emails do I delete every day without even opening them?” That’s the same inbox calculus your potential readers go through, too.

Top of Funnel 118

Top of Funnel Effectiveness CTR Click Rate 118

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

LeanData

MAY 16, 2016

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. Landlords were demanding steep terms. High rents. Large security deposits. Five-year commitments. So Guerra, the president and co-founder of the well-funded mobile app security company, said they made a more pragmatic decision.

Startups 40

Startups Burn Rate Trade Show Paid Search Agency 40

Content Standard

MAY 16, 2016

In 1994, a 21-year-old man named Dan Kohn sold a CD of Sting’s Ten Summoner’s Tales to his friend in Philadelphia. Kohn’s friend, using a credit card, paid $12.48, plus shipping, to have the album delivered to his house, marking the first ever sale on the internet. The milestone, while seemingly silly at the time, unleashed an unfathomable wave of innovation.

Cable 54

Cable Classified Ads Storytelling Customer Surveys 54

Hubspot

MAY 16, 2016

There's no denying that Adobe Photoshop is a powerful photo editing tool, with loads of built-in features and effects. In fact, if you're a marketer with little (or zero) photography or graphic design experience, Photoshop can sometimes feel a bit overwhelming. Oppositely, however, if you've spent years learning the ins and outs of Photoshop, you might now be arriving at a point where you feel like you've exhausted all of Photoshop's built-in benefits.

Best Practices 51

Best Practices Design Effectiveness Features 51