ViewPoint

NOVEMBER 11, 2014

'Lead generation today relies heavily on creating quality content aimed at addressing prospects’ pain points and questions as they go through their buyer’s journey. Fantastic! Now that you, Ms. Marketer, have created all this wonderful content, an important question looms … should you gate it? That is, should you require interested prospects to fill out a form before giving them the content, or should you make it freely available to everyone?

Content 249

Content Lead Generation SEO Marketing Prospects 249

Savanta

NOVEMBER 11, 2014

'Greenbo ok has just published the latest edition of the GRIT Report. The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. Sadly only a select few seem to be listening. In 2009 the GRIT report concluded that: “Buyers…increasingly seek out suppliers who understand the intricacies of their particular business, and who deliver strategic insight rather tha

Paid Search Agency 210

Paid Search Agency Advertising Agencies Ad Agencies Research 210

Webbiquity

NOVEMBER 11, 2014

'What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so.

Advertising Agencies 209

Advertising Agencies Business Best Practices Paid Search Agency 209

KoMarketing Associates

NOVEMBER 11, 2014

'I’m not a huge fan of Hemingway. I know a lot of my fellow literary dorks would call this blasphemous, but his brutal themes and taciturn characters have always sort of rubbed me the wrong way. Like, I get it guy! I don’t need to read another story about hunting or fishing or bullfighting. But even haters like me have to admit that Hemingway’s writing style is pretty impressive.

Content Marketing 194

Content Marketing Paid Search Agency Content Multi-Channel 194

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Convince & Convert

NOVEMBER 11, 2014

'Are you ready to make marketing education much, much easier? I am so thrilled to announce that today is the launch of MarketingPodcasts.com – a brand-new venture from me and the Convince & Convert crew that will help marketers learn their craft more efficiently and effectively. MarketingPodcasts.com is a discovery engine for marketing podcasts.

Search Marketing 147

Search Marketing Paid Search Agency Word of Mouth Press 147

LEADership

NOVEMBER 11, 2014

'“If it’s Priceless, don’t mess it up!”. When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” “Fortunately”, says Raja, he “took over a well-oiled machine” rather than one that was broken.

CMO 74

CMO Top of Funnel Buyer's Journey Multi-Channel 74

SugarCRM

NOVEMBER 11, 2014

'The post 4 Lessons for Leading a Marketing Team appeared first on Salesfusion.

Leads 81

Leads Lead Marketing Qualified Leads Marketing 81

MLT Creative

NOVEMBER 11, 2014

'When pitching new business, we sometimes come across prospects that need to be convinced, not just about hiring us, but about inbound marketing in general. We call this the "If it ain''t broke, don''t fix it" client. We try to convince them that inbound really works for B2B marketing, and we cite the following statistics 1 : The number of marketers practicing inbound rose from 60% last year to 85% this year, while the percentage of marketers who concede they don’t practice an inbound approach w

B2B Marketing 57

B2B Marketing Marketing & Strategy B2B Marketing Strategy 57

Hubspot

NOVEMBER 11, 2014

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Chances are, you''re familiar with BuzzFeed as your go-to workday procrastination. The site has helped you figure out what city you should live in, normalized your struggles as a short/tall/blond/brunette/girl/boy, and alerted you to the latest and greatest viral video.

Process 57

Process Paid Search Agency Advertising Agencies PR 57

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Vidyard

NOVEMBER 11, 2014

If you’re looking to jump start your video marketing strategy, chances are you’ve wondered, “what kind of video should we plan for next?” Planning your strategic content in advance is incredibly important as you want each video asset to contribute toward business goals in some way. If your video content marketing is intended to drive real business and influence purchasing decisions, each asset should align with your prospects needs and guide them toward an eventual conver

Top of Funnel 54

Top of Funnel Video Marketing Marketing & Strategy B2B 54

SnapApp

NOVEMBER 11, 2014

Are you worried your content is a little on the boring side? . It’s ok. We all get insecure about this now and then. We know boring content is doomed content – no one will like, share, or connect with our material if it isn’t interesting. So we try our best to make our words strike a chord with our audience and cross our fingers they’ll stick around.

Personalization 54

Personalization Content Paper Case Studies 54

Content Standard

NOVEMBER 11, 2014

The convergence of marketing and technology presents an exciting opportunity, but it can pose problems for companies as they seek to adapt and stay competitive. CIOs and CMOs have to understand the driving factors of this convergence—and identify how to best work together in light of them. What Is Driving This Convergence? The emergence of cloud platform services is facilitating the adoption of Software-as-a-Service (SaaS) models across multiple industries, and as a result, many marketing techno

Work Management 40

Work Management Enterprise Management Marketing Management CMO 40

Biznology

NOVEMBER 11, 2014

'While I aspire to build Gerr.is into a great empire, I’m currently interwoven into a patchwork of agencies, partners, clients, vendors, projects, goals, and even some very cool — but very geographically disparate — teams. It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own.

Product 173

Product Work Management Marketing Management Autoresponders 173

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Content Standard

NOVEMBER 11, 2014

In the marketing world, video is proving more valuable than words, but many brands’ videos don’t hit buyers at the right moment. The problem is that most business-to-business videos tend to be product-centric, writes B2B video expert Bruce McKenzie on MarketingProfs. While they do a good job promoting and introducing a product to buyers, they don’t address the task of shifting a viewer into a potential customer. “Buyers want information, not infomercials,” McKenzie

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2014

'Author: Raymond Coppinger In 2014, innovation was the central focus of our Marketing Nation Summit and the subsequent roadshow tour, which came to a spectacular end in Sydney. The theme certainly resonated with marketers in cities across North America, Europe and Asia as they came out in great numbers to catch the wave of inspiration and learn from thought leaders in the field, and their marketing peers.

Customer Surveys 105

Customer Surveys Marketing Report Peer-to-peer B2B Thought Leadership 105

LeanData

NOVEMBER 11, 2014

Account based marketing (ABM) evolved in the 1990’s as an alternative to mass marketing to help marketers and sales people concentrate on penetrating the accounts which best fit your business’ focus. The strategy facilitates a better view of the entire customer lifecycle for groups of target decision makers. By realizing the potential upside of ABM, large companies like HP and Xerox have paved the way for ABM best practices along with the success to help companies grow quickly.

Account Based Marketing 40

Account Based Marketing Planning Allocation ABM 40

Hubspot

NOVEMBER 11, 2014

'We all know that one of the best ways to support any argument or idea is with data, but data alone can be difficult to grasp or easily misinterpreted by your audience if it’s not presented in a visually aesthetic way. Think about it. Have you ever seen a data-packed presentation, report, or infographic that made you think way too hard to interpret what message all the statistics, images and charts were actually trying to say?

Stats 55

Stats Statistics Act-On Hubspot 55

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeanData

NOVEMBER 11, 2014

Account based marketing (ABM) evolved in the 1990’s as an alternative to mass marketing to help marketers and sales people concentrate on penetrating the accounts which best fit your business’ focus. The strategy facilitates a better view of the entire customer lifecycle for groups of target decision makers. By realizing the potential upside of ABM, large companies like HP and Xerox have paved the way for ABM best practices along with the success to help companies grow quickly.

Account Based Marketing 40

Account Based Marketing Planning Allocation ABM 40

Hubspot

NOVEMBER 11, 2014

'Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. But marketing without that information is like walking outside with a blindfold on -- it''s going to be very hard to end up at your destination without a scratch. To catch up on the latest and greatest research about online buyer behavior, keep on reading.

Buy 60

Buy Case Studies Paid Search Agency Purchase 60

LeanData

NOVEMBER 11, 2014

Account based marketing (ABM) evolved in the 1990’s as an alternative to mass marketing to help marketers and sales people concentrate on penetrating the accounts which best fit your business’ focus. The strategy facilitates a better view of the entire customer lifecycle for groups of target decision makers. By realizing the potential upside of ABM, large companies like HP and Xerox have paved the way for ABM best practices along with the success to help companies grow quickly.

Account Based Marketing 40

Account Based Marketing Planning Allocation ABM 40

ANNUITAS

NOVEMBER 11, 2014

'As the need for skilled B2B demand generation workers continues to grow, so does the proliferation of conferences geared to demand generation enthusiasts looking for that additional edge in the battle against outdated, tactical marketing methods. Enter the “Unconference.”. Having attended the fifth session of B2BCamp in Atlanta this past weekend, it was the first I heard the term.

Peer-to-peer 161

Peer-to-peer Demand Generation Lead Ranking Demand 161

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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