KoMarketing Associates

AUGUST 5, 2020

Content marketing is a tactic used across industries to create awareness and educate audiences, but many organizations are still figuring out how to truly measure success. According to the Content Marketing Institute’s 2020 research , a promising 80% of respondents do use metrics to measure performance, but that number drops to 65% when asked if they have KPIs to measure performance, and even further to 43% when asked if they measure content marketing ROI.

Lead Ranking 185

Lead Ranking Budget Programs Top of Funnel Marketing Analytics Tools 185

Marketing Insider Group

AUGUST 5, 2020

To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. Of course, there’s no guarantee that these predictions will come true.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars. All these “most-effective” content types feature moving pictures on a small screen — in other words, they’re all video.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Marketing Insider Group

AUGUST 5, 2020

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. Humans have always been searching for ways to make our daily lives easier by getting machines to take over various tasks. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing water.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

AUGUST 5, 2020

Have you ever tried to set up a meeting with a senior-level contact? If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

Content Marketing Institute

AUGUST 5, 2020

Learn what Google really thinks of your content. Discover the keywords you don't target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities. Continue reading → The post How to Use Google Search Console to Drive More Search Traffic appeared first on Content Marketing Institute.

Traffic 145

Traffic Google Keywords Search Marketing 145

Sprout Social

AUGUST 5, 2020

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. And in order to beat them, you need to understand them. This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the c

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Comparison 141

Zoominfo

AUGUST 5, 2020

Have you ever tried to set up a meeting with a senior-level contact? If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Spiralytics

AUGUST 5, 2020

In this guide, we'll show how you can use video marketing to boost engagement and improve experiences throughout the entire customer journey. The post The Ultimate Guide to Video Marketing in 2020 appeared first on Spiralytics Inc.

Video Marketing 118

Video Marketing Marketing 118

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Lead Agency

AUGUST 5, 2020

You’re attracting an influx of leads, but still struggling to drive conversions and reach your B2B business’ objectives – what’s going wrong? It’s not uncommon for B2B organisations to encounter issues when working towards converting leads, and if you look at the statistics, they paint a pretty good picture of why this is the case. “ 73% of all B2B leads are not sales-ready.”.

Sales Qualified Leads 113

Sales Qualified Leads Top of Funnel B2B Leads 113

Content Science Review

AUGUST 5, 2020

In part two of our interview with health care journalist Gary Schwitzer, he talks about communication dos and don'ts for covering COVID-19 vaccine news.

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119

Optinmonster

AUGUST 5, 2020

Do you want to increase your revenue and web traffic with SMS marketing? Then you need a simple yet effective strategy to collect phone numbers on your website. Enter popups. With popups, you’ll be able to consistently: Drive SMS subscribers to your site for promotions and product launches. Share exclusive SMS offers and coupons to build customer loyalty.

SMS 103

SMS Marketing Websites API Click Rate 103

BenchmarkONE

AUGUST 5, 2020

To be a successful business, you have to offer value in two ways. One, with the product or service that you’re selling, and two, with the culture you’re providing employees. Miss the mark on the latter, and you’re going to have a much tougher time with the former. In their book Talent Force: A New Manifesto for the Human Side of Business , authors and executives Hank Stringer and Rusty Rueff note that while a product or service may be a company’s face, the talent behind it is their soul.

Brand Identity 100

Brand Identity Branding Customer Satisfaction Lead Scoring 100

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

AUGUST 5, 2020

If you’re part of a busy team at work, preparing for vacation can be a huge drag. Ironic, right? However, the rate at which workers today neglect to take time off is alarming. This is especially true as more and more people are battling burnout in the office. Consider that over 55% of workers didn’t actually use their allotted PTO in 2018.

Template 99

Template Work Management Autoresponders Lock-In 99

nDash

AUGUST 5, 2020

The debate of in-house vs. freelance writers has raged on since the dawn of inbound and content marketing. Your clients and prospects aren’t sure how to generate ideas that serve their target audience. And they don’t have the time, resources, or expertise to write the kind of content that gets results. Instead, the come to you to solve the problem. Because they’ve heard that content is king, and they need to step up their game.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Work Management 98

Hubspot

AUGUST 5, 2020

How many times have you seen a term for something you already knew about? This probably happens a lot, right? For example, before I took marketing classes in college, I had no idea that there was a term for making sure your content has a better chance of ranking highly on search engines. (Hint: This is search engine optimization , or SEO). You may already know about upstream and downstream marketing.

Planning 100

Planning Lead Ranking Paid Search Agency Lead Scoring 100

Belkins

AUGUST 5, 2020

In the last three years, our team has been deeply invested in email marketing. Having started as a digital marketing agency, we evolved into a company that specializes in email outreach and solutions for email deliverability fixing at the niche leader level. With that being said, email plays a pivotal role for our sales team when they source new clients for Belkins.

Lead Scoring 91

Lead Scoring Lead Ranking B2B Sales Top of Funnel 91

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

AUGUST 5, 2020

How many times have you seen a term for something you already knew about? This probably happens a lot, right? For example, before I took marketing classes in college, I had no idea that there was a term for making sure your content has a better chance of ranking highly on search engines. (Hint: This is search engine optimization , or SEO). You may already know about upstream and downstream marketing.

Planning 94

Planning Lead Ranking Paid Search Agency Lead Scoring 94

Launch Marketing

AUGUST 5, 2020

This post was originally published on MarketingProfs. Lead generation is a cornerstone of any company, considering lead generation is responsible for one of your company’s most valuable assets – the customer. At its core, lead generation is the process of locating and identifying potential customers. While this may sound simple, the process for generating a lead (particularly a qualified one) can take many avenues and involve an array of marketing and sales efforts.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

Sharpspring

AUGUST 5, 2020

Today’s an exciting day for SharpSpring – and we hope you’re excited to hear what we have in store for marketing agencies, too. We’re celebrating the launch of our Agency Acceleration Series , featuring some of the biggest names in digital marketing. The free web series kicked off at noon ET with a livestreamed session hosted by digital marketing strategist, keynote speaker, and New York Times best-selling author Jay Baer.

Paid Search Agency 65

Paid Search Agency Advertising Agencies Ad Agencies Conversion Rate 65

Bannersnack

AUGUST 5, 2020

Although financial marketing trends are always changing and evolving, one thing still remains the same—building better relationships with customers. In 2016, CoinTelegraph reported that 92% of millennials don’t trust banks. Considering millennials are a significantly large proportion of the current workforce, that’s a lot of people to need to get onside.

Trends 59

Trends Trust Marketing Marketing Report Marketing 59

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Cortex

AUGUST 5, 2020

Your company might not have data scientists on the payroll at the moment. And it might be doing totally fine: content is being created and published, driving reads, likes, comments, and shares. But let me as you a few questions.

Effectiveness 59

Effectiveness Content Marketing Content Paid Search Agency 59

Hubspot

AUGUST 5, 2020

A few short months ago, I discovered the beauty of webinars. I love to learn more about the marketing industry. Every chance I get, I'm on LinkedIn searching for engaging content that teaches me something new about social media or content creation. And my favorite way to learn is by watching a webinar. By taking an hour out of my day, I can gain valuable insights from industry experts about virtually any topic.

Webinar Metrics 65

Webinar Metrics Work Management Landing Pages Marketing Management 65

Outbound Engine

AUGUST 5, 2020

There’s no shortage of breaking news right now. Among all the information coming at us every hour (or every few minutes, it seems) is the news that mortgage rates are low and refinance volume is up. That’s no surprise to people who work in the mortgage industry, but the average homeowner or prospective buyer may not be paying such close attention.

Ad brokers 55

Ad brokers Marketing Automation Services Work Management Marketing Management 55

Anyword

AUGUST 5, 2020

I’ve written here before about the transformation in user behavior caused by The Great Upheaval, and the dramatic increase in ecommerce sales as a result. As the number of online purchases continues to increase, and Q4 fast approaching, I want to take a closer look at using content to drive sales on Facebook. Let’s dive in. Talking Intent. There’s a bit of a challenge when it comes to using in-feed content to drive direct purchases.

eCommerce 52

eCommerce Intent ROAS Content 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Datafusion Solutions

AUGUST 5, 2020

In the world of sales, competition is immense, majorly due to the competitive based structure companies keep in place to induce more sales. There are also slump days, where performance is low with a lack of employee motivation, and team building is essential. For firms, it is necessary to keep employee motivation high. It is indeed a tough field, and the incentives might not always be lucrative.

Ad Building 52

Ad Building Work Management Customer Satisfaction Lead Ranking 52

FMG Suite

AUGUST 5, 2020

If you know how to use it correctly, social media can be one of the most effective ways to connect with clients, improve your online presence, and attract new leads. Watch this webinar for expert insights on how to maximize your social media profiles and attract new leads. We’ll cover important topics, including how to: Create posts that engage your audience.

Social Media 52

Social Media Media Leads Lead 52

Choozle

AUGUST 5, 2020

Conventional wisdom would have us, as digital marketers, believe that above-the-fold inventory is the most valuable landscape for ad placements. But is it really? In this post, we’ll take a closer look at user engagement across a page and why we might want to rethink how we can use the fold adjustment to optimize campaigns and positively impact goals.

Allocation 52

Allocation Cost Per Thousand CPM Sample 52