Writing on the Web
APRIL 8, 2015
'What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. Unfortunately, I see many coaches and consultants use their resumes for their sidebar bio. (“Dr.
Marketing Insider Group
APRIL 8, 2015
'By NewsCred Contributor Anastasia Dyakovskaya. Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the impact of their craft, the Altimeter Group has developed a new report entitled, “ Content Marketing Performance: A Framework to Measure Real Business Impact. ” With their content marketing maturity model, the research and advisory firm urges marketers to practice seeing beyond sales, leads and vanity metrics and take in the much bigger pictur
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The Point
APRIL 8, 2015
'Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.
Convince & Convert
APRIL 8, 2015
'Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
APRIL 8, 2015
'Author: Ellen Gomes It’s that time of year—the birds are chirping, the sun is shining, and The Moscone Center is preparing for the worlds best marketers to descend upon it for 3 straight days of marketing inspiration. If you have been to Summit before you know that it’s a whirlwind of fantastic keynotes, smart sessions, networking, and parties. And if you haven’t been, get ready to have your marketing mind blown, because this year will be better than ever.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
EMagine B2B Blog
APRIL 8, 2015
'In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. If you’re “sold” on Google Tag Manager, and are considering taking the preverbal plunge into the world of tag management, I would recommend that before you dive in that you take a step back and put some time into a well-thought-out plan for implementation.
Hubspot
APRIL 8, 2015
'Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging. I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed.
Hinge Marketing
APRIL 8, 2015
'Many AEC firms have very unique expertise. But having this expertise isn’t enough—it has to be made visible. Enter the Hinge Research Institute’s Visible Expert SM Research Study: Architecture, Engineering, and Construction Edition. This study, based on our research of professional services firms and Visible Experts, provides insight on how AEC firms can leverage their in-house experts to overcome their top business challenges and win new business.
Hubspot
APRIL 8, 2015
'One of the best parts about being in marketing is that most of us can work anywhere and everywhere -- as long as we have an internet connection, it''s relatively easy for us to get most our day-to-day work done. To publish that blog post, send that email, or set up that email nurturing workflow, we simply need to connect to Wi-Fi and get to work. But an internet connection doesn''t solve everything we need to accomplish during the day.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
MLT Creative
APRIL 8, 2015
'In the 2014 Social Media Marketing Industry Report, original written content was ranked the overall most important form of content. Needless to say, a good copywriter has become a pretty hot commodity. Companies have to make the decision whether to have in-house copywriters or to outsource the task to freelance writers. Outsourcing content writing to slick freelancers can be attractive to companies.
Hubspot
APRIL 8, 2015
'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. There are two women who can cause websites to crash, phones to ring incessantly, and bidding wars to begin. Kate Middleton and Michele Obama reign when it comes to driving fashion commerce. The Duchess’s choice in apparel spurred one brand’s reintroduction of a specific black boot that had been long gone from the shelves.
LeanData
APRIL 8, 2015
Solution Includes Account-Based Nurturing for Marketo. Download. View PDF. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc. , experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available.
MLT Creative
APRIL 8, 2015
'In the 2014 Social Media Marketing Industry Report, original written content was ranked the overall most important form of content. Needless to say, a good b2b copywriter has become a pretty hot commodity. Companies have to make the decision whether to have in-house copywriters or to outsource the task to freelance writers. Outsourcing content writing to slick freelancers can be attractive to companies.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SnapApp
APRIL 8, 2015
In the spirit of March Madness, over here at SnapApp we set up a bracket of the top lead generation channels for modern marketers. After three rounds of intense competition, one lead gen channel has emerged victorious: the website! Websites beat out organic social in round one and landing pages in round two to face off against email in the final round.
LeanData
APRIL 8, 2015
Solution Includes Account-Based Nurturing for Marketo. Download. View PDF. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc. , experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available.
Content Standard
APRIL 8, 2015
It’s a Monday evening, and after a hearty dinner, the American family retires to the living room for a wholesome episode of Leave It to Beaver. They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. How quintessentially 1950s does this scenario sound?
LeanData
APRIL 8, 2015
Solution Includes Account-Based Nurturing for Marketo. Download. View PDF. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc. , experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Standard
APRIL 8, 2015
Often, when an event goes big on social media, brands deploy real-time marketing tactics designed to take advantage of the action, and call attention to their own products. Take Apple’s March debut of its new ultrathin laptop, for instance: Chain restaurant Denny’s jumped on the Apple excitement bandwagon with a mouthwatering tweet showcasing its “thickest pancake yet,” with a custom image spoofing an Apple ad.
Biznology
APRIL 8, 2015
'As business leaders, we know that business is rarely simple. Organizations have to respond to growth, competition, pricing, the economy, vendor and partner changes—every day seems to require some level of course correction. Whatever it takes, we all need to insure that our businesses thrive. Despite the fact that being in business can be complicated, I submit that your strategy doesn’t need to be.
LeanData
APRIL 8, 2015
As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. The Alterra Group polled a group of business executives and reported that the vast majority (87 percent) are involved in ABM initiatives and just over half (52 percent) said client retention and growth is a major factor in ABM’s rise in importance. 1 Research by Le
SnapApp
APRIL 8, 2015
Every marketing campaign shares a few key elements: goals, assets, calls-to-action, promotion channels, etc. But great marketing campaigns also have personality. Emotion. Pizazz. Campaigns that look just like every other don’t cut through the noise of the modern B2B content landscape. In order to capture attention and keep prospects coming back for more, modern marketers must make their content stand out.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
LeanData
APRIL 8, 2015
As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. The Alterra Group polled a group of business executives and reported that the vast majority (87 percent) are involved in ABM initiatives and just over half (52 percent) said client retention and growth is a major factor in ABM’s rise in importance. 1 Research by Le
Hubspot
APRIL 8, 2015
'I have a love-hate relationship with hashtags on Twitter. On the one hand, they''re a useful way to tie different conversations into one stream. When it comes to following a news item, entering a contest, or figuring out out what''s going on in your favorite sports game, they can be super helpful -- and sometimes even fun. On the other hand, their misuse drives me crazy.
LeanData
APRIL 8, 2015
As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. The Alterra Group polled a group of business executives and reported that the vast majority (87 percent) are involved in ABM initiatives and just over half (52 percent) said client retention and growth is a major factor in ABM’s rise in importance. 1 Research by Le
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