SendX

NOVEMBER 22, 2023

Learn how to improve domain reputation with proven methods. Discover tips for authentication, list management, engagement, handling spam complaints, and more.

Domain 324

Domain Tips 324

Marketing Craftmanship

NOVEMBER 22, 2023

Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Here are three myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. MYTH #1: Your B2B Firm Needs a Client Newsletter Marketers want you to believe that your firm needs a newsletter.

Newsletter 130

Newsletter B2B Thought Leadership B2B Thought Leadership 130

ANNUITAS

NOVEMBER 22, 2023

Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. What does this repositioning mean, and what are some of the product developments Drift is delivering to support this repositioning? GTM Implications Drift is taking a page from Simon Sinek , embracing the “Why” with the re-positioning of its platform.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

Marketing Craftmanship

NOVEMBER 22, 2023

PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. Unfortunately, most B2B firms fail to achieve a return on their PR investment, for 3 reasons: Most B2B firms are focused on the quantity, rather than the quality, of their media placements.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Martech

NOVEMBER 22, 2023

Organizations want a digital asset management (DAM) system that is adaptable and can be used for years to come. When set up in an adaptable way, the DAM can also work well with other marketing tools in the stack related to content and campaigns. First, it’s important to have a strong and flexible foundation built on data. Dig deeper: Making data the foundation of your digital asset management system Once this data foundation is in place, it’s time to think about how your organization’s DAM works

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Tools 107

Marketing Craftmanship

NOVEMBER 22, 2023

Many B2B blogs lack strategic focus; wasting time, money, and opportunities to engage with target audiences. Is it time to rethink your blog? Let us know if you’d like us to help.

B2B 130

B2B Effectiveness B2B Marketing Marketing & Strategy 130

Martech

NOVEMBER 22, 2023

YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News. Dig deeper: New YouTube ad package helps brands capture cultural, sports moments Despite initial speculation about browser specificity, YouTube has clarified that users across all platforms may encounter loading delays.

Youtube 105

Youtube Ads Advertisements Advertising 105

Velocity Partners

NOVEMBER 22, 2023

Some of the highest-impact disruptors in the last few decades haven’t really been technology innovations. They’ve been business model innovations. Think about it: Uber, Airbnb, Peloton, Netflix, Salesforce. Did they actually invent any new tech that didn’t already exist? We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software.

Lead Ranking 95

Lead Ranking Differentiation Work Management Marketing Management 95

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

NOVEMBER 22, 2023

He’s back! After an epic five-day-long mishegoss , Sam Altman has been re-instated as OpenAI CEO. i love openai, and everything i’ve done over the past few days has been in service of keeping this team and its mission together. when i decided to join msft on sun evening, it was clear that was the best path for me and the team. with the new board and w satya’s support, i’m… — Sam Altman (@sama) November 22, 2023 The company has also changed its board of directors, removing three of the four

Paid Search Agency 98

Paid Search Agency Marketing Management Research Organization 98

Goodish Agency

NOVEMBER 22, 2023

When adding a YouTube video to your website, it's important to include a specific attribute in the iframe code: enablejsapi="true.

Video Marketing 97

Video Marketing Marketing Websites Analytics Google 97

Strategic-IC

NOVEMBER 22, 2023

The transforming power of ABM At a glance: Challenge: Establish BlueBotics brand as a major player in its field Solution: Blended ABM strategy to build awareness and generate sales conversations Results: $4.5m+ pipeline opportunities and $1m+ in closed-won revenue Meet Matt Wade, VP of Marketing at BlueBotics Matt 's journey with the company began in 2019 when he became the first Marketing hire.

Account Based Marketing 62

Account Based Marketing ABM Paid Search Agency Multi-Channel 62

Launch Marketing

NOVEMBER 22, 2023

Making sense of marketing and engagement data is not easy. Especially when there are no tools available to store and organize this data. Before marketing automation, companies tracked data in various places. These posed nightmares including inaccurate data, conflicting information and slow processing times. These challenges make it impossible to analyze their data to gauge marketing performance.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

SmartBug Media

NOVEMBER 22, 2023

Few business practices are one-size-fits-all. Because of this reality, our customer journey might be messier than we prefer to admit. Optimizing touchpoints requires a lot of trial and error, in-depth market research, tedious data cleanup, and interdepartmental cohesion. We know a certain level of synergy is necessary for your business to capture and convert your audience, but what does it mean to truly “align” our teams?

Work Management 59

Work Management Marketing Management Planning Paid Search Agency 59

The Daily Egg

NOVEMBER 22, 2023

PSTN, also known as the Public Switched Telephone Network, is a telephone system that has been in use for more than a. The post What is PSTN and Why Some Still Love That Copper Wire appeared first on The Daily Egg.

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Hubspot

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. It's not that new or hard to access. What's this magic tool? It's a CRM (or Customer Relationship Management Platform). If you're in sales, this result shouldn't be a big surprise.

Enterprise Management 63

Enterprise Management Marketing Management Tools Forecasting 63

The Daily Egg

NOVEMBER 22, 2023

Customers typically don’t buy when first introduced to a brand. For B2B companies, it can take over two months for tech buyers. The post VipeCloud Review appeared first on The Daily Egg.

Buy 56

Buy B2B Brand Identity Branding 56

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Content Science Review

NOVEMBER 22, 2023

If your martech implementation is fraught with problems, chances are the wrong content approach is a big part of the cause. Learn to diagnose problems faster from this article.

Content 52

Content Marketing 52

Confessions of a B2B Marketer

NOVEMBER 22, 2023

Guillaume Moubeche on LinkedIn Guillaume Moubeche's YouTube Channel Guillaume Moubeche's Newsletter Iempire's website Iemlist's website Iemwarm's website Iemcal's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Wal

Spending 52

Spending Personalization Brand Identity Branding 52

illumin

NOVEMBER 22, 2023

Black Friday is one of the biggest retail events of the year, with the related ad campaigns and sales promotions garnering as much importance for the ad industry as the retail sector. Massive crowds and seemingly unbelievable deals mark the holiday as shoppers line up for hours before piling into major department stores and malls in order to snag the best deal on their first holiday purchases of the year.

Advertisements 52

Advertisements Advertising Order Spending 52

The Marketing Blender

NOVEMBER 22, 2023

Greetings and welcome to The Marketing Blender. We are continuing our exploration of lead generation, specifically focusing on the reasons why B2B lead generation might not be yielding the desired results. We’re eager to continue our discussion as we delve into the specific challenges that affect the effectiveness of B2B lead generation. You can watch the discussion here.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Trends

Hubspot

NOVEMBER 22, 2023

You walk into a coffee shop where you’re a regular. When you go up to the counter, a barista greets you and asks if you want your usual order. This personalized touch makes you feel valued and leaves a lasting impression. Imagine if every business had this level of customer knowledge and personalization. Wouldn’t you want to make your customers feel valued?

Hubspot 57

Hubspot CRM Tips Lead Ranking 57

GrowPowerful

NOVEMBER 22, 2023

From all of us at GROW Powerful, hear our cheer, A Happy Thanksgiving, full of joy we hold dear. In the dance of the leaves, in the cool autumn glow, We’re thankful for growth, and the seeds we sow. Blessed are we with minds that roam, For fractional CMOs who make each company home. They scale the heights, their vision keen, Crafting stories, making brands evergreen.

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Generation Brand Identity Branding Companies 40

Top Rank Marketing

NOVEMBER 22, 2023

B2B influencer marketing is having a moment. Our 2023 B2B Influencer Marketing Report found that 85% of B2B marketers have influencers in the mix. That’s up from 34% in 2020 and 46% in 2022. And not only are more marketers trying out B2B influence, more than ever are seeing success. Our respondents rated influencer marketing the 2nd most successful tactic in their programs, second only to social media marketing.

Budget Programs 125

Budget Programs Ideal Customer Profiles B2B Marketing Features 125

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Paid Content 118

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 118

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

B2B Marketing

Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. However, it’s a lot more difficult than it seems. Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, you need to learn how to write copy that sells.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Exo B2B

NOVEMBER 22, 2023

Those who know me know that I’m a big fan of Google Ads. The platform is well built, and there’s customer service when you want it (unlike the blue ones…). And above all, the results are often very good, if not the best of all acquisition channels! Nevertheless, our most successful customers are those who consider the entire Web environment, rather than “rushing” into a single channel, like Google Ads.

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Ads Linkedin Google Multi-Channel 52

Single Grain

NOVEMBER 22, 2023

Updated November 2023. Search engines are constantly evolving their algorithms to ensure that the highest-quality content is surfaced in response to user queries. And as far as they’re concerned, receiving a high volume of quality links from external websites suggests that your content is more trustworthy and less spammy. But that’s only part of what makes creating valuable content and investing in inbound marketing so valuable these days.

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Link Building SEO Ad Building High Quality Lead 98