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MarTech’s ecommerce experts to follow

Martech

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. He launched his first e-commerce site for Blockbuster Entertainment in 1995. It’s so important and also constantly changing.

eCommerce 112
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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. This shows up clearly in search query data, like in the chart from Google Trends below. B2B ecommerce marketing dwarfs B2C ecommerce. trillion by 2023.

eCommerce 121
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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 The typical B2B buyer performs approximately 12 online searches as research , according to Google. Further, when a customer arrives at your website, it needs to be easy to navigate and find answers. trillion in the U.S.

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Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. meaning that website visitors came from social directly). And from the perspective of “What channel were people using immediately prior to visiting the website?”

eCommerce 150
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18 Affiliate Marketing Statistics 2023 All Marketers Must Know

Optinmonster

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100.

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How to Use Video on Websites the Right Way

Vidyard

Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Why Should I Use Video on My Website?

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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. What are the best tools for finding and eliminating broken links?

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