CoSchedule

JULY 25, 2022

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own. Download Now.

Paper 52

Paper Examples Marketing & Strategy Terms and Conditions 52

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When selecting a white paper topic, make sure it aligns with your overall marketing strategy.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

WriteSpark

APRIL 8, 2014

Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. These papers offer proven performance that you''ll want to sustain. How a Copywriter Can Help.

Paper 120

Paper Copywriting Case Studies Case Study 120

Oktopost

AUGUST 13, 2021

Download Your Free Gantt Chart Template for Marketing Teams. The earliest Gantt charts were composed with pencil and paper. To make it even easier to get started, we’ve created a free Gantt Chart for Marketing Teams Template which you can download here. Download Your Free Gantt Chart Template for Marketing Teams.

Template 80

Template Work Management Planning Marketing Management 80

Customer Experience Matrix

AUGUST 16, 2015

The good people at CommuniGator , a UK-based marketing automation system, were kind enough to sponsor a paper along those lines. You can download the actual paper here. The actual mechanics of relating these factors are something you’ll best understand by downloading the paper.

Paper 120

Paper Social Media Social Marketing High Quality Lead 120

AccuData

JANUARY 30, 2021

You are just going to be downloading the download. With our free shipping, we will be sending your papers right at your doorsteps. You may expect your papers to arrive in a few weeks. Custom writing services – We provide custom writing services to assist our clients to write the papers we send them.

Paper 40

Paper Buy Customer Satisfaction Fulfillment 40

Contently

MAY 19, 2016

Resource-intensive assets like e-books, white papers, sales sheets, case studies, PDFs, and slideshows are crucial for generating leads and nurturing prospects, but marketers have had no real way to track how they perform. In this report, you’ll discover how over 100,000 decision-makers have engaged with downloadable marketing assets.

Advertising Benchmark 78

Advertising Benchmark Case Study Case Studies Paper 78

Webbiquity

MARCH 1, 2022

In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year. Here are key stats about four of the most popular types of B2B content, from the report: White papers account for 6.2% One example is the continual updating of the web presence optimization (WPO) model.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. At the other end of the list would be a customized white paper.

Paper 100

Paper Sample Guidelines Trust Marketing 100

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. So people would download and read it. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Everything Technology Marketing

JUNE 27, 2013

Download the new B2B Content Marketing Report to find out. Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

KoMarketing Associates

AUGUST 31, 2022

That can include purchases, of course, but also white paper downloads, filling out a form, or reading a specific number of pages. . In GA4, a conversion is a specific type of event you’ve assigned a value to, such as a purchase or a white paper download. How GA4 defines a conversion.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Oktopost

OCTOBER 1, 2021

DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. Draw somebody a Nike swoosh on a scrap of paper and ask them what it calls to mind. DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. There’s one sure way to build a strong brand identity that conveys exactly what you want. That’s your brand strategy. Email Address.

Template 62

Template Brand Identity Branding Marketing & Strategy 62

Marketing Craftmanship

DECEMBER 19, 2012

In a pre-pixilated world in the not too distant past, Ink on Paper ruled the world of marketing. They understood the difference between a sheet-fed and web offset printing press, could distinguish between thermography and engraving, and spent hours studying paper stock samples, typefaces and PMS color charts.

Paper 100

Paper Press Sample Paid Search Agency 100

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. To download a free copy, click here. How to choose a solution/vendor.

Paper 100

Paper Lead Generation Sample Lead Ranking 100

DivvyHQ

AUGUST 16, 2022

Data is the backbone of everything we do as content marketers. But you may not have the benefit of a large amount of content consumption data to guide and inform your content strategy and planning.

Planning 90

Planning Content B2B Marketing Report 90

NuSpark Consulting

NOVEMBER 4, 2011

Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors.

Paper 100

Paper Relevance B2B Thought Leadership Thought Leadership 100

Martech

NOVEMBER 30, 2023

Visit Digital Marketing Depot to download T he Definitive Guide for Writing and Designing Emails That Convert. But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Email Marketing 98

Email Marketing Urgency Marketing Paper Startups 98

The Point

JUNE 28, 2011

The logic: whatever it is you want your reader to download, request, order, or register for, a visual image of that offer makes it seem more “real,” more tangible. I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. (Yes,

Paper 100

Paper Creativity Landing Pages Cost per Lead 100

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Customer Experience Matrix

APRIL 29, 2009

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. White Paper When Best Practices Go Bad: New Rules for Sales and Marketing Management. This paper shows why and offers some replacements. Download here.

Paper 120

Paper Webinar Metrics Marketing Automation Services Marketing Management 120

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Did they download an eBook, attend a webinar, or do something else? If so, that’s a great first step.

Lead Nurturing 191

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 191

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels. Ebooks & White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Ranking 152

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

KEO Marketing

DECEMBER 28, 2015

If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. A white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers. Choose a fresh topic.

Paper 48

Paper Marketing Agencies 1 Tips Paid Search Agency 48

The ROI Guy

SEPTEMBER 13, 2011

The Interactive White Paper is usually gated with a registration requirement, usually requiring the registration prior to report download. Enticed by the preview, a downloadable report with complete results is made available to those who complete the registration process.

Paper 40

Paper Marketing Websites Examples Process 40

Ambal's Amusings

FEBRUARY 4, 2010

" Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog. "Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.” The White Paper Pundit Blog. Jonathan Kantor.

Paper 100

Paper Marketo Social Media Tagging 100

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Content that gets instantly downloaded or sent to the reader’s inbox works much better than content they need to wait or work too hard for. Have you ever downloaded its content development templates?

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

NetLine

DECEMBER 1, 2021

“It’s one of the first places that robots have really started to take over so much of the value chain of what happens in the field, what happens in the processing and packaging of produce.

Allocation 52

Allocation Distribution B2B Thought Leadership Marketing Report 52

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Downloaded our white paper? At SAP, we called these inquiries “raw responders.”

Lead Ranking 277

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 277

Biznology

JANUARY 11, 2018

Rather than a marketing intern waiting around for those emails to come in so they can immediately respond with the link to the report or white paper, the process is automated. Put another way, why send out a generic email that offers everyone on your list that same white paper, when some portion of your list has already downloaded that paper?

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168