Launch Marketing

FEBRUARY 1, 2023

When done correctly, B2B pay-per-click (PPC) campaigns can generate significant results for a B2B organization. Whether it is increased traffic to the website, a boost in form completions or downloads of an asset, B2B PPC campaigns have the potential to be incredibly beneficial. Ensure that PPC is the best decision possible.

PPC 116

PPC Campaigns B2B Landing Pages 116

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. If the landing page experience is designated “below average,” there’s room for improvement.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

Unbounce

MARCH 10, 2022

As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. Tools for Improving Your PPC Workflow. Even better? AdEspresso.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

The Point

JANUARY 25, 2012

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Unbounce

OCTOBER 24, 2019

It’s the worst fear of every ecommerce marketer. You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask). What’s an ecommerce landing page? First things first.

Landing Pages 94

Landing Pages eCommerce Design Paid Search Agency 94

Navigate the Channel

MAY 26, 2021

One of the most overlooked strategies for commercial contractors is landing pages. If you aren’t sure where to start, our team at ER Marketing has you covered. Keep reading to learn the best commercial contractor landing page strategy. Submit an email address to receive a downloadable brochure?

Landing Pages 65

Landing Pages Word of Mouth Marketing & Strategy Best Practices 65

The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. Email landing pages should be short and sweet.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

Trade Press Services Newsletter

OCTOBER 4, 2023

No matter how much time and energy we put into our marketing efforts, not every campaign gets positive results. A/B testing helps marketers determine the best-performing version of their messaging before launching a campaign that falls flat. The marketing channels you can use to A/B test your variables are nearly endless.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Because, in this post, we’re going to teach you step-by-step how to build a Facebook landing page.

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

DAGMAR Marketing

JUNE 16, 2023

In recent years, the rise of artificial intelligence (AI) has revolutionized the way businesses approach PPC campaign builds. A question we’ve received a few times has been, “ is ChatGPT Useful for Google PPC Campaigns?

PPC 52

PPC Marketing AI Google Campaigns 52

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Identify, build, or refine your campaign's landing pages.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

MAY 14, 2019

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? What is a landing page? A landing page is a page on your website where you can offer a resource from your business in exchange for a visitor's contact information.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

KoMarketing Associates

APRIL 13, 2017

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses. Form Submission.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

The Point

OCTOBER 14, 2009

Remember, there are two fundamental truths about someone arriving at your landing page via a search ad: 1. Unless you have the time and resources to create different landing pages and offers tailored to specific buying stages (and the keywords that are a clue to those stages), your offer has to cover all bases.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

Launch Marketing

MARCH 4, 2020

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly.

PPC 74

PPC Campaigns Effectiveness B2B 74

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. A B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns. Keywords & Messaging.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Envy

SEPTEMBER 30, 2022

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. Someone (hopefully a prospect) has just downloaded a piece of content from your website, input some personal information. Do your Thank You page right, and your leads will trust you and convert more often to customers!

B2B Marketing 118

B2B Marketing Top of Funnel B2B Planning 118

The Point

MAY 8, 2012

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. Online display ads, text links, and PPC (search) ads impart very little information.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

LeadSquared

JANUARY 30, 2017

Landing page optimization means constantly improving the landing page for conversions. It is usually done by improving design, copy or adding psychological triggers to the landing page, which will prompt the visitors to fill the form on the page. What’s the ultimate goal of your landing page?

Landing Pages 52

Landing Pages Optimization Urgency Marketing Banners 52

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. Sufficient PPC Budget.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Go Beyond SEO

APRIL 23, 2024

Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. Develop compelling content marketing campaigns to establish your expertise and generate leads. Pay-Per-Click (PPC) Advertising PPC advertising allows you to target specific keywords and display ads on search engine result pages.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Unbounce

JUNE 10, 2021

Marketers talk a lot about getting customers, but not so much about what it costs. Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. How valuable and relevant your landing page is ( landing page experience ).

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Anything Goes Marketing

OCTOBER 13, 2008

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). This page seems way too broad. Here's why: a. What's in it for me?

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Unbounce

OCTOBER 18, 2021

When done right, marketing can be about more than return on investment or brand metrics. When we talk about “marketing that moves,” global brands like Nike or Dove easily come to mind. For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!—

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Set your page settings. Thanks guys!

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Set your page settings. Thanks guys!

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Set your page settings. Thanks guys!

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Set your page settings. Thanks guys!

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Set your page settings. Thanks guys!

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Set your page settings. Thanks guys!

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Set your page settings. Thanks guys!

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Set your page settings. Thanks guys!

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Set your page settings. Thanks guys!

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Set your page settings. Thanks guys!

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Set your page settings. Thanks guys!

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40